Author: Tia Peterson Also By Lou Bortone
Real Estate Agents - 10 Good, Non -"Salesy" Ways to Use "Twitter"
By Tia Peterson
Many of you have probably already heard of Twitter - it's a form of social media; a "micro-blog." It's essentially a tool that allows you to broadcast real-time updates to the Twitter world.
Twitter really puts the "social" part in the term social media. Many of the most popular Twitters out there use it simply to let their friends know "what's up." Go to http://www.twitter.com/ev and see Evan William's Twitter profile (co-founder of Twitter. Over 15,000 followers)
But Twitter turned out to be really, really powerful. It's faster than email - and it's far less invasive. Even large corporations have started using Twitter to spread the word.
Twitter is contagious; no different than a virus (think, viral marketing).
WHAT'S THE TWITTER ROI? Not in money (it's free), but in time.
Ahhh yes...the never-ending question, "what's my ROI?" Well, your ROI on Twitter is the same as it is when you go to a happy hour and meet 10 people, fall into a casual conversation where guy A is talking about how his in-laws (Er, rather, friends :)) are moving into town next month, and then ask if they have a real estate agent yet. They don't. You get his # to follow up later, and you're on your way.
Your ROI is an increase in reach. Marketing is a game of numbers. And as real estate agents, your best bet is to have a huge reach of people from which you can draw referrals. If you're going to invest good money in an online presence, make it worth your while by getting to know your future clients.
People don't know you're an agent unless you or someone (or something) else tells them that. Twitter is a great way to do this without wearing a huge sign saying "I'm an agent."
10 WAYS TO USE TWITTER (without using the hard sell)
I thought I was going to really have to wrack my brain to come up with 10 good ways to use Twitter, but it was easier than I thought. I am especially tailoring this to real estate agents because (1) I want people to know the benefits of using Twitter and (2) a lot of agents are breaking into this new scene while the rest are still scratching their heads and saying "what's Twitter?"
So without further muttering...
1. Link to your listings. It's not as profound as the other ways to use Twitter, but it's no less effective. It's not that you'll post a link to your listings in your message, but when people come to your profile (as they will if you post something interesting) the link on your profile should go directly to your listings, not your website or brokerage's website. If you're not a listing or selling agent, then go ahead and link to wherever it is that you do make your hard sell (just don't make it on Twitter).
2. Humanize yourself. Part of the big reason I pump social networking as part of a good internet marketing plan is because it humanizes your presence online. You humanize yourself on Twitter if you remember to not use it solely as a tickerboard, but use it to broadcast periodic updates about where you are and what you're doing.
3. Broadcast updates about the community. Establish yourself as an expert in your community and then talk about it.
4. Poll your followers. Simply asking someone's opinion of something is a great way to start a dialog.
5. Get updates about the community. You don't just use Twitter to give something, you use it to get something as well.
6. Meet people. Notice I said people, not "potential buyers or sellers." Before they are potential buyers or sellers, they are people. Twitter tip: when someone follows you, ALWAYS send them a direct message saying hi and thank them for following, and then go and follow them. That is great business "Tweeting" etiquette.
7. Talk about upcoming events. You'll need to be subtle if you want people to trust that you're not just a salesman. If you're hosting an open house...say something like "Preparing for open house in Bryn Mawr on Sunday...cookies or muffins?" You don't have a lot of space, so make it short, unpretentious and interesting.
8. Spread news. If you read something interesting, Tweet about it! This is the entire point of Twitter. If you need good sources of content, get RSS feeds of great blogs and news sources and send them to your email account.
9. Give advice. Make sure you follow A LOT of people. Then, download a Twitter feed tool so you can get updates from those you're following regularly. Then, listen (er, read). When you see something posted that you are either expert in or have experience with, lend your advice. Use '@' and then the Twitterer's username and then post the reply. Note: do not wait for only real estate related Tweets.
10. Get content for your website or blog. You can use Twitter as a way to connect with your website or blog visitors by getting a widget that you can install on your website/blog that will display your Tweets. The result? You won't have to update your blog as often, because people can see that you're still alive and active if you post a simple sentence on Twitter every day or so. And website visitors will say, "wow, this agent's on Twitter? Cool."
Tia Peterson is an internet marketing specialist and owner of http://www.allamericanadmin.com All-American Admin. Visit the website to get a free, personalized [http://www.allamericanadmin.com/webtelligence/signup.php]Webtelligence Report (how smart is your website?) to discover ways to get more conversions and how to turn visitors into clients.
Tia holds a Bachelor of Arts degree in Technical Writing with a minor in Public Relations and Advertising. She currently lives in Erie, PA with her son.
Article Source: http://EzineArticles.com/?expert=Tia_Peterson http://EzineArticles.com/?Real-Estate-Agents---10-Good,-Non--Salesy-Ways-to-Use-Twitter&id=1329940
Twitter Me This - Five New Twitter Tips and Tricks
By Lou Bortone
Are you a Twitterholic or a Twitter newbie? Are you using Twhirl to update your Twitter tweets? Whether you're just dipping your toes into the water or diving in head first, there's no doubt that Twitter has become the latest darling of the social networking scene. Aside from the ability to post your own, brief, 140-character updates, Twitter offers a few fun surprises. By now you may be wondering how you can use this neat, little tool to connect and communicate with the rest of the online world. Well, here are five new ways you can use Twitter (and Twhirl) to maximize your connections and boost your business...
First, a quick heads-up on Twhirl... Twhirl is a Twitter "client," or desktop application, that makes Twitter even easier to use. Twhirl sits on your desktop and basically mirrors the Twitter interface, so you can post updates and monitor your friends' posts without having to log-in to Twitter. Twhirl also gives you the option of replying to your friend's "tweets," or sending them a direct (private) message.
As for new ways to use Twitter, consider the following:
1. Your own personal search engine - You can use Twitter like a private search engine by asking your friends and followers to point you in the right direction.
2. Instant feedback - Twitter can also act as your own, personal focus group. Just post a quick question and use Twitter to solicit surveys, opinions or ideas.
3. Links in a blink - Use Twitter to link to your latest blog posts, sites of interest, etc. Twitter will even shorten the URL for you.
4. Continue conversations - As mentioned above, Twitter and Twhirl make it easy to communicate with your friends via their direct message and individual reply tools.
5. Instant Info - Use Twitter to sign up for updates or breaking news from your favorite websites such as CNN.com. http://twitter.com/cnnbrk
In the spirit of Twitter brevity, I'll leave you with a few Twitter do's and don'ts (All less than the allotted 140 characters!)
• Find and follow people you admire. Chances are, they will "follow" you back.
• Add your photo to your profile.
• Go to Twitter's settings tab and customize the appearance of your Twitter page.
• Set up your Twitter posts to feed directly to your Facebook status updates.
• Blatantly promote your own agenda or products.
• Go overboard with your links and URLs.
• Be dull!
Lou Bortone is an author and entrepreneur with extensive experience in marketing, branding and promotion. Before starting his own company, Lou was an award-winning marketing executive in the media industry. Lou served as National Promotion Manager for E! Entertainment Television, and later as Senior VP of Marketing and Advertising for Fox Family Worldwide, a division of Fox, in Los Angeles. Today, Lou helps entrepreneurs and solo professionals navigate their online businesses with services such as copywriting, video production and creative services. Sign up for Lou's free mini audio course about using Online Video at http://www.TheOnlineVideoGuy.com
Article Source: http://EzineArticles.com/?expert=Lou_Bortone http://EzineArticles.com/?Twitter-Me-This---Five-New-Twitter-Tips-and-Tricks&id=1263364
phillip.skinner commented on 12 Aug 2008, 14:23:12
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phillip.skinner commented on 14 May 2009, 06:41:00
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phillip.skinner commented on 09 Sep 2011, 00:47:20