10 Tips For Packaging That Sells Products To Boomers 10个窍门包装，销售的产品一代

Notification of Funds Received 通知收到资金
Do you just wish you had emails like that in your inbox everyday?你只希望你的电子邮件一样，在您的收件匣日常生活？ Well, now you finally can!那么，现在您终于可以！ I can't reveal too much but I can show you the page:我不能透露太多但我可以告诉你的网页：

Article source: http://www.allgraphicdesign.com/ . 文章来源： http://www.allgraphicdesign.com/ 。 Used with author's permission. 用作者的许可。

Boomers are a prime and growing target audience.潮总理和日益增长的目标受众。 Does your product speak to them?请问您的产品给他们讲？ Does your product's packaging compel them to buy it?请问您的产品包装迫使他们购买它？ If not, you are missing a very important market segment.如果不是，您缺少的一个非常重要的细分市场。 According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years. Conversely, a brand targeted at the zero to 50 age groups will be flat in sales."据里克阿德勒创始人，高级网络： “只要根据人口增长的趋势，如果产品销售到50岁以上观众和保持其市场份额，它应该增加销售的35至百分之五十在未来20年。反之，一个品牌定位在零至50年龄组将持平的销售收入。 “

These 10 tips are adapted from DESIGN YOUR PACKAGING FOR THE ULTIMATE TARGET AUDIENCE - BOOMERS这10个秘诀是改编自设计您包装的最终目标受众-潮

1. 1 。 Don't associate boomers or over those older than 50 generation with being old.不要准潮或以上的那些50岁以上的一代正在岁。

Boomers view themselves as younger than they are (typically by 20 years).潮认为自己是年轻的比他们（通常是20年） 。 Whether you use the word, "boomer," "senior, "over 50," or "aging," this group doesn't want to be referred to as old. Avoid using the "over the hill" context. Use words that are not considered negative. Gone are the days of over 50 being considered close to the end of life. You're not old. You are in the prime of your life.无论您是否使用这个词， “婴儿潮” ， “高级” ， 50 “或”老龄化“ ，这一组不希望被称为岁。避免使用”比山“范围内。使用的词语是不考虑负面的。飘的日子超过50正在考虑接近结束生命。你不会老。您的总理您的生活。

In surveying my audience I asked what name they preferred to be used as a reference.在测量我的观众我问什么名字他们宁可被用来作为参考。 The 50+ age range prefers to be called: 50 +年龄范围更愿意被称为：

· mature成熟
· boomer潮
· older老年人
· senior高级
· golden黄金

2. 2 。 Make it easy to use.可以很容易地使用。

Emphasize convenience or ease-of-use.强调方便或易用性。 Boomers are busy people--making their lives easier or more simplified is important.潮正忙于人-使他们的生活更容易或更简单是非常重要的。 They like to spend time on activities like cooking.他们要花费时间活动，如做饭。 They just don't want to spend a lot of time getting things together to do it.他们只是不想花了很多时间把事情一起做。

3. 3 。 Make it easy to read.使它易于阅读。

How important is the label's readability?有多重要标签的可读性？

70% Very Important 70 ％非常重要
8% Somewhat important 8 ％比较重要
4% Not at all important 4 ％ ，一点也不重要

"We are not illiterates. Just make sure we can see what we are buying." “我们不是文盲。只要确定我们可以看到我们所购买。 ” They size of type and the readability of packaging was the #1 packaging problem issue cited by the over the 50 crowd.他们规模类型和可读性的包装是＃ 1包装的问题提到的问题，超过50人群。 Even with glasses many times the product labels are difficult to read.即使有很多次眼镜产品标签是难以阅读。 Make no mistake; Boomers will be reading it to make an informed decision没有错;潮将它读作出知情的决定

4. 4 。 Keep the product secure.使产品保持安全。

By product security I mean that there is no evidence of tampering or indication that the product has been opened in any way.通过产品安全我的意思是说，没有证据或篡改迹象表明，该产品已开始以任何方式。 This is going to be a huge issue in the future. ，这将是一个大问题在未来。 With the advent, of 9/11 food security has become paramount.随着， 9 / 11的粮食安全就成了头等。

How important is product security/integrity?如何重要的是产品的安全性/完整性？

72% Very Important 72 ％非常重要
18% Somewhat important 18 ％还算重要
2% Not at all important 2 ％并非在所有重要的

5.五。 Create relevance.建立相关性。

Use role models or visuals that represent the audience.使用榜样或视觉效果，代表观众。 Having a 20 year old touting the latest benefits means nothing.有一个20岁兜售最新的好处是指什么。 Conversely, having a 50+ year old speaking to her daughter or granddaughter creates relevance.相反，有一个50 +岁的她说女儿或孙女创造的意义。

6. 6 。 Don't use celebrity endorsement.不要使用名人背书。

Do celebrity endorsements influence your purchasing decision?做名人背书影响您的购买决策？
2% Yes 98% No第2 ％ ， 98 ％是无
Wow.哦。 Think of all the wasted money.想想所有的浪费金钱。

Do endorsements from a senior organization such as AARP influence your purchasing decision?不要签注从一名高级组织，如美国退休人员协会影响您的购买决策？

14% No 86% Yes 14 ％没有86 ％是

So the bottom line is don't use celebrities.因此，底线是不要使用名人。 Think of all the money you will save.想想所有的钱你会保存。 Do use AARP and similar organizations to tout the product.不要使用美国退休人员协会和其他类似组织，以招徕的产品。

7. 7 。 Make it easy to open.可以很容易地打开。

Does ease of opening influence your decision?是否易于开放影响您的决定？
48% Yes 48 ％是
54% No 54 ％无

Ease of opening was considered a problem after they tried to open the package.缓解开放被认为是一个问题后，试图打开包。 Unfortunately, many of the reasons a package is difficult to open is because of external influences, tamper evident, theft, counterfeiting and product integrity.不幸的是，许多的原因一揽子很难打开，是因为外来的影响，篡改明显，盗窃，伪造和产品的完整性。

8.八。 Keep it simple.请简单。

The same features that make packages kid-friendly should make it easier for many adults to utilize.同样的功能，使包装儿童友好应该更容易为许多成人使用。 What they want you to know about the package: Make it easy to handle他们想要什么你了解包：让它易于处理
Use color coding to differentiate products in a family使用颜色编码，以区分产品的一个家庭
Need easy opening packages开幕式需要简单的软件包

9. 9 。 Use language that connects使用的语言连接

Use language that connects with boomers.使用语言，连接着潮。 In most cases, they are educated, literate and informed.在大多数情况下，他们都受过教育，识字和知情。 Communicate with them as such.同他们沟通这样。 Hip hop and other "in "style messages create a negative image rather than a positive one.嘻哈和其他“中的”样式的信息创建一个负面形象，而不是积极的。

10. 10 。 Forget about age忘记年龄

Does age matter?难道年龄的问题？ How important is the designation that the product is for those older than 50?如何重要的是，指定该产品是为那些50岁以上？

14% Very Important 14 ％非常重要
16% Somewhat important 16 ％还算重要
60% Not at all important 60 ％一点也不重要

So don't categorize the product is one created for those over 50.所以不要对产品进行分类是一个创造超过50人。

However you reach out and connect with boomers through product packaging, it's important to visualize this market as vital, active people.但是你接触，并连接潮通过产品包装，重要的是要看到这一市场的关键，积极的人。 Eliminate the old stereotypes that we grew up with of people over the age of 50.消除陈旧观念，我们成长起来的人超过50岁。 Create significance by using images of people who realize they have the best years of their lives ahead of them.创建意义用图片的人谁意识到他们有最好的几年他们的生活要做。

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