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I just found the answer to my long hours of Web 2.0 promotion.我刚刚找到的答案我很长时间的Web 2.0促进。 It's called Web2Submitter and it is a life saver.它叫做Web2Submitter这是一个生活的程序。 I am going to save at least 5 hours of submission time per week with this thing.我要节省至少5个小时提交每星期的时间与这件事。
Author: Claire Cunningham 作者：克莱尔坎宁安
Article source: http://www.claircomm.com/ . 文章来源： http://www.claircomm.com/ 。 Used with author's permission. 用作者的许可。 Once upon a time a company introduced a new product.曾几何时一家公司推出一种新产品。 They didn't want their competition to know, so they didn't advertise or even send out a news release.他们不想让他们知道竞争，所以他们没有做广告，甚至发出了新闻稿。 Sales of the new product were disappointing.对新产品的销售令人失望。 The manufacturer was unhappy.制造商感到不满。 What went wrong?这是怎么回事？ Any thoughts?任何想法？ My answer is that this kind of "stealth marketing" doesn't work.我的回答是，这种“隐形营销”是行不通的。 You need to be visible to sell something.您需要可以看到出售的东西。 When this manufacturer started promoting their new product, sales picked up.当制造商开始推广他们的新产品，销售加快。 So visibility is good for business.因此，能见度良好的商务环境。 But how do you get visible with limited resources?但你如何得到明显的以有限的资源？ Here are some programs I recommend.这里有一些程序我建议。 1) Postcard marketing - Use postcards to ask for referrals, announce events, build website traffic, say thanks, and more. 1 ）明信片销售-使用明信片，要求推介，宣布活动，建立网站的流量，说感谢，并更多。 Of course, for best results you need a good list.当然，最好的结果你需要有一个良好的清单。 2) News release program - Does your company bring new products or services to market? 2 ）新闻发布计划-贵公司带来新的产品或服务推向市场？ Publish literature?出版文学？ These are great subjects for news releases.这些都是伟大的主题新闻发布。 Send releases to editors at relevant publications regularly to get more than your fair share of coverage.发送新闻稿编辑有关刊物定期向获得超过您的公平份额的覆盖面。 Public relations activities like this are time-intensive, but cost much less than advertising.公共关系活动这样的时间密集，但成本远远低于广告。 3) Feature coverage - Getting major coverage in the right media outlet can enhance visibility and credibility quickly. 3 ）特征覆盖-立刻主要覆盖在正确的媒体渠道可以提高知名度和信誉迅速。 Use research and planning to ensure your topic is timely.使用的研究和规划，以确保您的主题是及时的。 Then target specific editors.然后针对特定的编辑。 4) Case history articles - Highlight your company's capabilities with problem/solution articles. 4 ）病例历史文章-突出贵公司的能力与问题/解决办法的文章。 Well-written case histories are in demand -- by readers and editors alike.写得很好的案例历史的需求-由读者和编辑一样。 These stories make great website content, too.这些故事使伟大的网站内容，也。 5) Internet - Creating and maintaining a website is relatively low cost, especially compared to printed pieces like brochures. 5 ）互联网-建立和维持一个网站的成本相对较低，尤其是比较喜欢印件的小册子。 If you need to reach young adults, teens or business people, the Internet is where you need to be.如果您需要达到年轻的成年人，青少年或商界人士，互联网是您需要。 E-mail marketing can be a good tool, too, but be sure to get the recipient's permission.电子邮件营销可以是一个很好的工具，太多，但一定要获得收件人的许可。 6) Newsletters - Developing a good newsletter takes market intelligence and careful planning. 6 ）通讯-发展一个良好的通讯需要的市场情报和仔细的规划。 Then you need discipline and skill to crank out something worthwhile on a schedule.然后，你需要的纪律和技能，以曲柄了有所作为的时间表。 But it's worth it!但是，值得！ A good newsletter can gain you loyalty, credibility, and - oh yeah - visibility.一个良好的通讯可以得到你的忠诚，信誉， -啊是啊-知名度。 7) Identity - Maintaining a consistent identity is a low-cost way to maximize impact. 7 ）认同-保持一致的认同是一种低成本的方式最大限度地扩大影响。 Consistency and professionalism help any business over time.一致性和专业性帮助任何企业随着时间的推移。 Consistency means repetition.一致性是指重复。 That's what solidifies ideas in our brains.这是巩固思想在我们的大脑。 Professionalism is about looking good.专业化是美观。 If you want to be taken seriously, present a professional image.如果你想认真对待，本专业的形象。 Whatever you do, repeat, repeat, repeat!不管你做什么，重复，重复，重复！ A single mailing (for example) may get disappointing results.单邮寄（例如）可能会令人失望的结果。 Don't be surprised or discouraged.不要感到惊讶或气馁。 Keep at it with a consistent look, message and audience, and over time your message will sink in.在它保持了一致的外观，讯息和观众，随着时间的推移将您的讯息汇英寸 ©Copyright 2005 Clairvoyant Communications, Inc. © 2005千里眼通信公司 About the author作者简介 Claire Cunningham, president of Clairvoyant Communications, Inc., helps companies jumpstart their sales with increased visibility.克莱尔坎宁安总裁千里眼通信公司，帮助企业引进销售，增加知名度。 Claire shares her marketing communications expertise at http://www.clairvoyantcommunications.com and through monthly e-newsletters Communiqué and Communiqué-Small Business.克莱尔同意她的营销传播专业知识http://www.clairvoyantcommunications.com ，并通过每月电子通讯公报和公报，小型企业。 Avoid costly errors with Claire's "Top Marketing Communications Mistakes Companies Make."避免代价高昂的错误克莱尔的“顶级营销传播公司制作的误区。 ” Call 763-479-3499 or e-mail claire@claircomm.com for a copy.电话763-479-3499或e - mail claire@claircomm.com的副本。
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