Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business建立营销工作的时间表： 17简单的想法，营销您的小型企业

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I just found the answer to my long hours of Web 2.0 promotion.我刚刚找到的答案我很长时间的Web 2.0促进。 It's called Web2Submitter and it is a life saver.它叫做Web2Submitter这是一个生活的程序。 I am going to save at least 5 hours of submission time per week with this thing.我要节省至少5个小时提交每星期的时间与这件事。

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"Goals are dreams with deadlines." -Diana Scharf Hunt “目标是梦想的最后期限。 ”戴安娜沙尔夫亨特

When clients come to me for marketing help, the first thing I ask is, "What's your plan?"当客户来找我推销的帮助下，我首先问的是， “你的计划吗？ ” If I'm greeted with a blank stare, then I know we have work to do!如果我迎接一个空白凝视，然后我知道我们有工作要做！

In order to set up a great marketing strategy, you need to write it out in black and white.为了建立一个伟大的营销策略，您需要将它写在黑人和白人。 I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet program.我高度推荐12个月的计划，您可以设定在您最喜爱的电子表格程序。 Using a computer will allow you to easily move tasks around as the months progress, and add new ones as you think of them.使用电脑，您就可以轻松地将周围的任务几个月的进展，并新增新的作为你认为他们。 Simply create columns for "date" and "proposed marketing activities."简便地创建栏“日期”和“建议营销活动。 ” You might also include a column to check off when you accomplish each goal.您可能还包括一栏，检查了当你完成每个目标。

Some of the items to include in your plan might include:一些项目包括在你的计划可能包括：

• Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.) •求PR在您的本地文件（也许是围绕着一个国家举办假日，研讨会给您在您的社区，竞赛你举行，时间您捐献给当地慈善机构，等等）
• Creating a referral program for current clients •创建一个推介项目目前的客户
• Writing/updating your business cards and brochure •写作/更新您的名片和宣传册
• Creating/updating a web site •创建/更新网站
• Getting listed in the Yellow Pages •快速列在黄页
• Writing your "60-second commercial" •您的写作“ 60秒”
• Investigating advertising opportunities •调查广告机会
• Investigating networking groups •调查网络集团
• Investigating partnerships •调查的伙伴关系
• Investigating new partnerships/alliances •调查新的合作伙伴/联盟
• Developing seminars/workshops •发展研讨会/讲习班
• Developing new products •开发新产品
• Writing tips booklets or a book •写作技巧的小册子或一本书
• Participating in expos/trade shows •参加博览会/贸易展
• Investigating speaking opportunities/improving skills •调查发言的机会/提高技能
• Creating new ways to stay in touch with clients (newsletters, postcards, etc.) •创建新的方法来保持联系与客户（通讯，明信片等）
• Investigating ways to thank current clients for past business •调查方法，目前的客户感谢过去的业务

You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.您可能还包括业务目标，如建立一个后续行动计划，研究商业保险和赔偿问题，提高业务技能，审查您的开支和收入，最后，蚀刻时间为创造明年的营销计划。

Sound simple?听起来简单？ It is!它是！ With a plan, you can get all those ideas out of your head and onto paper.随着一项计划，您就可以得到所有这些想法在你的头部和纸张上。 You'll sleep better!你的睡眠更好！ It's easy to rearrange, redistribute, add, and delete with a tap of the keyboard.可以很容易地重新排列，重新分配，新增和删除了自来水的键盘。 Go for it!去了！

Copyright 2005 Time to Organize.版权所有2005时间组织。 All rights reserved.保留所有权利。

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