Creating Your Future with a Marketing Plan创建你的未来与营销计划

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How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them?多少次，因为商业发布的全球Web的，你突然看到“突破”的巨大财富的潜力来来去去的只是很少人在正确的地点在合适的时间，以便能够利用这些机会？ -- You're right ... -你说得对. .. very, very few.非常，非常少。

Article source: http://www.onlinemlm.com/ . 文章来源： http://www.onlinemlm.com/ 。 Used with author's permission. 用作者的许可。

Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan.几乎所有人都谁的梦想开始自己的生意很熟悉的事实是，他们应该创造一个商业计划。 However, often that's where many people stop.然而，往往是许多人停止。 When you created your business plan, what did you do with it?当您建立业务计划，你做了些什么呢？ You actually have the base for the next step, which is creating your marketing plan.实际上，你有基础，下一个步骤，这是建立自己的营销计划。 Without the plan of how you are going to market your business, the business plan is just an empty jumble of words speaking of dreams and desires.如果没有计划你怎样的市场您的业务，该业务计划只是一个空洞的混乱的话发言的梦想和愿望。 The marketing plan takes those dreams and creates a strategy for how to make those dreams come true.营销计划考虑这些梦想，并创建一个战略，如何使这些梦想成真。

There are several different suggestions on how to put a marketing plan together, but all plans have at least seven or eight steps.有几种不同意见，共商如何把营销计划一起，但所有的计划至少有七，八个步骤。 These steps include preparing a mission statement, describing the services provided, identify and understand the competition, spell out the marketing objectives and strategies, create the action plan, and create a monitoring strategy in order to determine what works and what doesn't.这些步骤包括准备任务声明，说明所提供的服务，识别和理解的竞争，阐述了市场营销的目标和战略，创建行动计划，并建立一个监测战略，以确定是什么在起作用，哪些行不通。

Prepare a mission statement 编写任务说明
The mission statement should clearly and succinctly describe the nature of your business, services offered, and markets served in just a few sentences.任务说明应当明确，并简明扼要地说明性质的业务，提供服务，市场和服务在短短的几句话。 A mission statement is a statement of who you are and what you stand for.任务说明是一个声明您是谁，你立场。 It answers the question of why you are in business.它回答了为什么你在业务。 Although there are many, many different theories on what makes a good mission statement, here is a site of various examples; http://www.csuchico.edu/mgmt/strategy/module1/sld015.htm虽然有许多，许多不同的理论，使得一个良好的使命声明，这里是一个网站的各种例子; http://www.csuchico.edu/mgmt/strategy/module1/sld015.htm

List your ideal client 列出您的理想客户端
I cannot emphasize this enough.我不能强调这一点不够的。 You have to know who your ideal client is, and what their issues are, extremely finitely in order to speak to them.你必须知道谁是最理想的客户，以及他们的问题是极其有限，以便向他们讲。 You have to visually be able to see them in front of you and know what makes them tick.你必须视能看到他们在您的面前，并知道什么使他们朝气勃勃。 Be very specific in identifying your ideal client.非常具体，确定您理想的客户。 Include age, sex, income, education, occupation, geographic region, lifestyle, attitudes, purchasing characteristics, etc. What are their values, what do they like to do.包括年龄，性别，收入，教育程度，职业，地域，生活方式，态度，购买特点等是什么他们的价值观，怎么他们喜欢这样做。 Really get clear who this person is.真的清楚谁是这个人。

Describe your services 描述您服务
Imagine everything you want to do, either currently or in the future.试想一切你想做的事，无论是现在或将来。 It's ok if you haven't done it before: If it's a dream that you provide in-home cooking demonstrations, include that in your list.这是玉如果你还没有做之前：如果这是一个梦想，您提供家庭烹饪示范，包括在您的清单。 You will later determine how to make it happen.您将稍后确定如何做到这一点。 Include all details of what you offer, where and for how much.包括所有的细节，您提供什么，在那里和多少。 Determine what your prices must be to cover your costs.确定你的价格必须以支付您的费用。 Don't leave anything out even if you're not sure it's something you want to do this year.不要什么了，即使你不知道它是你想做的事今年。

Who is your competition? 谁是你竞争？
In order to know how to position yourself from your competition, you must know who your competition is.为了知道如何从自己的立场您的竞争，你必须知道谁是你的竞争。 Do some research and determine what your competition offers, how they promote, what they charge for services, and what their strengths and weaknesses are.做一些研究和确定提供您的竞争，如何促进他们的服务收费，以及自己的长处和短处的。 Don't rush through this section.不要急于通过这一节。 Make phone calls, check the internet, and ask people you know.拨打电话，检查互联网，并请您认识的人。 Feel free to call the people you find and ask questions.随时打电话给你的人找到并提问。 If you don't feel comfortable doing that, ask a family member or friend to do it.如果你不舒服这样做，想问一个家人或朋友做到这一点。

Marketing objectives and strategies 市场营销目标和战略
Marketing objectives will indicate targets to be achieved across several marketing decision areas.营销目标将表明要达到的目标跨越几个营销决策领域。 Examples could include such things as what products/services you wish to offer, who you plan to offer them to, how you plan to make your services known, your promotional objectives, etc. Objectives should be clear, measurable, and have a stated time frame for achievement.例子可以包括诸如什么产品/服务要报价，谁你计划提供它们，您计划如何让您的服务，众所周知，您的促销目标，等目标应该是明确的，可衡量的，并有一个规定的时间框架的成就。 Objectives included should include both marketing objectives and financial objectives.目标包括应包括营销目标和财务目标。

Get very specific with your objectives, such as how many clients will you have by what date, how much revenue you will bring in by what date, and exactly where these new clients will come from.获得非常具体与您的目标，如多少客户将您所到目前为止，有多少收入你会带来的是日期，正是这些新的客户将来自。 Who will you include your marketing to?谁将您包括您的营销呢？ For financial objectives, you need to be clear about what growth percentage you expect and how you will achieve that growth.对于财务目标，你必须清楚了解哪些增长百分比你希望和您将如何实现这一增长。

Marketing strategy 营销策略
This is your game plan to achieve your marketing objectives.这是你的游戏计划，以实现自己的营销目标。 You are now getting into the nitty-gritty.您现在已经进入细节坚韧。 This is where it's time to play and play big!这是它的时间来发挥和发挥大！ The marketing strategy should include information about your product, your price, how you will promote or create awareness of your product or services, and how you will distribute that information.营销策略应包括有关您的产品，你的价格，您将如何促进或创建认识您的产品或服务，您将如何分配这方面的资料。

Examples of basic marketing strategies include networking, brochures, ads in newspapers, various programs or presentations, press releases, to just name a few.实例的基本营销策略包括网络，小册子，广告，报纸，各种程序或介绍，新闻稿，公正仅举几例。 Some may cost you a great deal, but there are many marketing strategies that cost you very little or just your time.有些人可能花了你很多，但也有许多营销战略，成本你很少或只是您的时间。 Gauge what your time is worth and how busy you are to determine how much of these strategies you will do on your own.衡量你的时间是值得以及如何繁忙的您，以确定有多少这些战略你会做自己。 You will further determine this by the next step, however.您将进一步确定这一点的下一个步骤，但是。

When a strategy works, repeat it.当一项战略工程，重复。 If it fails, and you did it right, drop it.如果失败，你没有权利，减少它。 Learning to develop strategies that work for your particular situation and personality will take time and practice.学习发展战略，为您的特殊情况和个性将需要时间和实践。

Create the action plan 创建行动计划
Once the objectives and strategies have been developed, put together an action plan describing the steps that need to be taken in detail.一旦目标和战略已经制定，提出了一项行动计划描述的步骤，需要采取细节。 This is your actual game plan for how you will accomplish all that you have written about in your business plan and previously in the marketing plan.这是您的实际游戏计划，您将如何完成所有您已经写在您的商业计划和以前的营销计划。 It will include what the specific objective is, exactly what and when the steps will be taken, what results you expect to see, the marketing tactics you will employ and so on.这将包括哪些具体目标是什么时，将采取步骤，什么结果你会看到，在营销策略你将雇用等等。 This will be your template for your marketing calendar that you will create in the following step to creating your business.这将是您的范本，以供您的营销的日历，你将建立在下列步骤，以建立您的业务。

Monitor results 监测结果
By monitoring results, you can determine which of your strategies are working and which are not.根据监测结果，您可以判断您的哪些战略是工作和不属于。 Identify strategies that generate increased business.确定战略，创造更多的业务。 This involves tracking and evaluating clients' responses to each marketing strategy.这涉及到跟踪和评估客户的反应，每个营销战略。 Conduct regular surveys in order to find out what clients like and don't like.定期进行调查，以便找出客户的喜欢和不喜欢。

Client comments are invaluable for creating or enhancing your market literature.客户意见是非常宝贵的创造或提高您的市场文献。 With permission, these comments can be used as testimonials.与权限，这些意见可以作为鉴定。

Creating a marketing plan is not something enough people take the time to work on.创建一个营销计划是不是足够多的人花时间去工作。 I have found this to be the hardest part for anyone in small business and have had to spend many hours, myself, struggling over some of these answers.我发现这是最难的部分都在小企业和不得不花很多时间，我自己，苦苦挣扎了其中的一些答案。 I can't emphasize how important it is to do this work, however.我不能强调是多么重要做好这项工作，但是。 Skipping this step can mean the difference between success or failure.跳过这一步可能意味着之间的差别成功或失败。 Many people who start a small business are aware of creating a business plan, and stop at the stage of the small market plan topics listed in the business plan.许多人开始谁的小型企业都知道建立一个商业计划，并停止在该阶段的市场小，专题计划中列出的商业计划。 However, the business plan is just the first step.然而，商业计划只是第一步。 The marketing plan is not the final step, either!营销计划是不是最后一步，无论是！ This document is the template for creating your marketing calendar that will set your projects in motion for the year.这份文件是该模板建立自己的营销日历，将设置项目的议案的一年。 You are creating your future with the marketing plan, and then watching that future become reality with your marketing calendar.您正在创造你的未来与营销计划，然后看，未来成为现实，与您的市场营销的日历。

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