Do You Have a Back-End Marketing Strategy in Place?你有后端营销策略呢？

Water into Wine No Water Into 3 times more potent than gasoline. 水变成酒没有水的3倍更有效比汽油。
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water...本文介绍了如何我是彻底地笑了我的朋友们时，我告诉他们，车将运行在水... but guess who's laughing now.但猜测谁是笑了。

Article source: http://www.tigergreenproductions.com/ . 文章来源： http://www.tigergreenproductions.com/ 。 Used with author's permission. 用作者的许可。

To make things really interesting (and profitable), you need to offer your clients additional items.为了让事情真的很有趣（和盈利的） ，您需要提供您的客户更多的项目。 This can generate an entire new source of income for you.这可以产生一个全新的收入来源，为你。 It's called back-end marketing.这是所谓的后端营销。 Your current clients are easier to sell to than new prospects since they already trust you.您当前的客户更容易出售给比了新的前景，因为他们已经信任你。 So find them other things they might like to buy.因此，他们找到其他的事情他们可能要购买。 Remember, if you were in their shoes, what else might interest you?请记住，如果你是在其鞋，还有什么可能的利益吗？ Hey, you can always ask them with an informal survey…嘿，您可以随时询问他们的非正式调查...

So make sure you keep a list of all your customers.因此，一定要保持清单上所有的客户。 Compile this list in a database of some sort and guard it with your life.编译这个清单在一个数据库中的某种和防范它与您的生活。 Lists are often-times considered the most valuable assets a business can have.名单往往是倍视为最宝贵的资产，企业可以有。

Then send out follow-up/thank-you info to keep the number of refunds down.然后发送信息，以follow-up/thank-you的数目保持退款下来。 You can also use this database to send out more offers to your group of clients.您也可以使用这个数据库将提供更多的集团客户。 Just be sure you send out offers for items related to the product they already purchased.只要确定您发送的项目提供相关的产品，他们已经购买。

The Giving Spirit给予精神

Like I just mentioned, many successful businesses create new products just to sell to their current customers.就像我刚才提到的，许多成功的企业创造新产品刚刚出售给他们的现有客户。 This is a smart strategy -- they already trust you so they are much more likely to buy from you again.这是一个明智的策略-他们已经信任你，所以他们更可能购买你了。

Another idea is instead of making your current customers purchase your newly developed product at full-price, you could give it to at least a few of them for free or at a significant discount.另一个想法是不是使现有的客户购买您的新开发的产品，全价，你可以给它至少其中一些免费或折扣显着。 This works especially well if you are providing ebooks, online courses or downloadable software since these have no overhead cost.此作品尤其如果您所提供的电子图书，在线课程，或下载软件，因为这些没有任何间接费用。

By providing a free or steeply discounted copy of your latest and newest product, your customers will love you for it, you can easily get testimonials endorsing your hot new product before you release it for sale, and you can even use these special customers to test your new product out for you.通过提供免费或折扣急剧副本您最新的和最新的产品，您的客户将爱你，你可以很容易地获得赞同您的推荐热点新产品，然后再释放它出售，你甚至可以使用这些特殊的顾客测试您的新产品为你。 They can provide you with some solid feedback before you send out an advertisement to new prospects.他们可以为您提供一些坚实的反馈意见，然后再发送广告的新前景。

It's really a win-win situation so why not give it a try?这真是一个双赢的局面为什么不试试吗？

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