Do You Have a USP?你有美国药典？

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I just found the answer to my long hours of Web 2.0 promotion.我刚刚找到的答案我很长时间的Web 2.0促进。 It's called Web2Submitter and it is a life saver.它叫做Web2Submitter这是一个生活的程序。 I am going to save at least 5 hours of submission time per week with this thing.我要节省至少5个小时提交每星期的时间与这件事。

Article source: http://www.sonarer.com/ . 文章来源： http://www.sonarer.com/ 。 Used with author's permission. 用作者的许可。

What's that, you ask?这是什么，你问？ Well, a USP is a Unique Selling Proposition.嗯，美国药典是一个独特的销售主张。 It's a one to two sentence phrase that lets your customers know exactly why they should buy your product over your competitor's products.这是一个一到两个一句短语，让您的客户知道他们为什么要购买你的产品比你的竞争对手的产品。

Sounds obvious, but think about it.听起来很明显，但想一想。 Why should your customers buy from you and not someone else?为什么要你的客户从您那里进行购买，而不是别人？ You need a good reason; otherwise, your lack of one will indicate that you are merely jumping around shouting out "buy mine", "buy mine" just like virtually everyone else out there (no wonder very few businesses ever make it to their 5th year).你需要一个很好的理由，否则，你缺乏一个将表明，你只是跳来跳去高喊了“买矿” ， “买地雷”就像每个人几乎有（难怪很少有企业以往任何时候都使他们第5次年） 。

Your USP should spell out exactly what your major benefit is.您的美国药典应阐明正是您的重大利益。 What will your product or service do for the prospect if he or she buys?是什么将您的产品或服务这样的前景，如果他或她购买？

Think about all those Pizza jingles you hear advertised, those are USP's.想想所有那些比萨短歌你听到广告，这些都是美国药典的。

Whatever you are selling, think of its best benefit.不管你是销售，认为其最好的效益。 Turn that into a phrase and you will have your USP.反过来说成一个短语，你将有你的美国药典。 If you can twist the phrase in a way that makes you appear different than your competitors that's even better.如果你能捻一语的方式，让你出现不同的比你的竞争对手，甚至更好。 Remember, you want to focus on your unique appeal.记住，你要专注于你的独特魅力。

To further explain, your niche targets one general audience.为了进一步解释，你的小目标一个一般观众。 Your USP goes even further.您的美国药典走得更远。 It can target one specific audience within your niche.它可以针对某个特定的观众在您的利基。

Here are 6 different sample "spins" you can put on your product or service that can help lead to your USP.这里有6个不同的样品“旋” ，您可以把您的产品或服务，可以帮助您导致美国药典。

1. 1 。 Do you want to be known for value?你想知道的价值？
2. 2 。 How about selection?如何选择？
3. 3 。 What about quality?质量怎么样？
4. 4 。 For speed of service?对于速度的服务？
5. 5 。 For a no-risk purchase?对于无风险购买？
6. 6 。 For a lifetime warranty?对于享有终身保固？

You can even use more than one of the above examples in combination.您甚至可以使用一个以上的上述实例相结合。 Just make sure you select your "spin" based on something you can actually follow through on.您只要确定选择“旋转”的基础上你可以实际贯彻。 Obviously, if you aren't comfortable guaranteeing next-day service because you don't believe you can provide it to your customers, you don't want to choose that.显然，如果你不舒服，保证第二天的服务，因为你不相信你可以提供给您的客户，你不想选择这一点。

Think about offering a guarantee and add that to your USP.想想提供了保证和补充，您的美国药典。

To successfully select your USP, you should research your competition first.要成功地选择您的美国药典，你应该研究你的第一次竞争。 Characterize who they cater to (ie, value-seekers, people who want quality, fast service, etc…).表征谁，迎合（即价值者，人谁想要的质量，快捷的服务等... ） 。

Then find a void in your niche.然后找到一个空白的位置。

Perhaps no one offers value?也许没有人提供价值？ Well maybe you should think about offering more value than your competition.那么也许你应该考虑提供更多的价值比你的竞争。 As you can imagine, filling a popular void might just boost your sales above and beyond anything you've accomplished yet.正如你可以想象，填补了一个空白流行的可能只是增加您的销售远远超出任何您尚未完成。

Unique positioning is the best way to stand out in a thicket of fierce competition.独特的定位是最好的方式脱颖而出在浓密的激烈竞争。

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