Water into Wine No Water Into 3 times more potent than gasoline. 水变成酒没有水的3倍更有效比汽油。
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water...本文介绍了如何我是彻底地笑了我的朋友们时，我告诉他们，车将运行在水... but guess who's laughing now.但猜测谁是笑了。
Author: Joe Love 作者：乔爱
Article source: http://www.smartmoneymarketing.com/ . 文章来源： http://www.smartmoneymarketing.com/ 。 Used with author's permission. 用作者的许可。 At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire.在非常核心的任何成功的营销策略是确定你的当前和潜在客户的需要，希望和愿望。 You have to find out what they want before you try to sell it to them.你必须找到他们想要什么，然后再试图将其出售给他们。 Never make the mistake of investing a lot of money into a product or service you want to sell before you understand how much demand really exists on the part of the customer.从来没有作出错误的投资了很多钱到产品或服务要销售之前，你了解多少需求确实存在的部分客户。 If you want to be successful in business you have to provide a product or service people want.如果你想成为成功的企业你必须提供一个产品或服务的人希望。 You cannot create demand.你不能创造需求。 All the best marketing will not be able to sell a product or service that no one wants.所有最优秀的营销将无法销售产品或服务，没有人想要的。 The advertising graveyard is filled with award-winning campaigns that did not make a dime, because there was no desire, need, or want for the product being sold.广告墓地充满了屡获殊荣的运动，没有一毛钱，因为没有欲望，需要，或想要的产品被出售。 You certainly must have a quality product or service, but you first have to put your effort and money into validating that there is sufficient market interest to actually warrant rolling out your product or service.您当然必须有一个高质量的产品或服务，但你必须首先把你的精力和资金投入验证，有足够的市场利益的实际推出了令您的产品或服务。 You need to test first.您需要测试第一。 Conduct surveys and focus groups about your product or service.进行调查和重点群体了解您的产品或服务。 This will validate or invalidate the viability of what you are trying to sell.这将验证或废止的可行性你正试图出售。 In order to be successful, you need to have a product or service that the marketplace is willing to buy, and a market approach that can sell the product or service at a profit.为了获得成功，你需要有一个产品或服务的市场是愿意购买，和市场的办法，可以出售的产品或服务获利。 Unless you have both, don't even think about investing your time and precious capital developing a product or service.除非你有两个，甚至没有想投资你的时间和宝贵的资本开发一个产品或服务。 I am constantly amazed at how many people come to me who have lost thousands of dollars trying to market a product or service that they didn't test to see if anyone wanted to buy it.我经常惊奇有多少人来我是谁失去了数千美元的尝试市场的产品或服务，他们没有进行测试以查看是否有人想花钱买它。 Always remember this rule: You don't have the right to tell the market what it will buy and at what price.永远记住这条规则：你没有权利告诉市场什么，它将购买和以什么价格。 The market will always tell you what it will buy and at what price.市场将永远告诉你，它将购买和以什么价格。 Always test first.总是第一个考验。 The market will never lie to you.市场永远不会骗你。 If you have an idea for a product or service you must know everything you possibly can before developing it.如果你有一个想法的产品或服务您必须知道的一切你可能可以在发展它。 Here are a few research ideas to help you get started.这里有一些研究的想法，以帮助您开始使用。 * Go to the library and check the periodicals. *去图书馆，并检查期刊。 Pull up every related article and story from the past week, month, year, and even five years that is related to your idea.拉每相关文章和故事，在过去一星期，一个月，一年，甚至五年是有关您的想法。 * Research the internet about your idea and your competition as well. *研究互联网对您的想法和你竞争的。 * Go to a shopping mall and ask the management if they have a facility you can rent for conducting a focus group. *转到一个购物中心，并要求管理，如果他们有工厂，您可以租金进行了重点小组。 Most malls have them for a small fee.大部分商场它们的一小笔费用。 Ask passing shoppers whether they'd like to participate.经过询问顾客是否要参加。 If you tell them they will be compensated for their time, you'll get people to participate.如果你告诉他们，他们将得到补偿自己的时间，你会得到人民参与。 All contents Copyright(c)2005 Joe Love and JLM & Associates, Inc. All rights reserved worldwide.所有内容版权所有（ c ） 2005乔爱与JLM ＆ Associates公司保留所有权利全世界。 All trademarks are the property of their respective owners.所有商标是其各自所有者的财产。 Joe Love draws on his 25 years of experience helping both individuals and companies build their businesses, increase profits, and achieve total success.乔爱平对他25年的经验帮助个人和企业建立自己的业务，增加利润，并实现完全的成功。 A former ad agency executive and marketing consultant, Joe's work in personal development focuses on helping his clients identify hidden marketable assets that create windfall opportunities and profits, as well as sound personal happiness and peace.前广告代理行政和营销顾问，乔的工作，个人发展的重点是帮助他的客户识别隐藏的市场资产，创造横财的机会和利润，以及健全的个人幸福与和平。 Reach Joe at: joe@jlmandassociates.com在达成乔： joe@jlmandassociates.com Read more articles and newsletters at: http://www.jlmandassociates.com/阅读更多文章和通讯为： http://www.jlmandassociates.com/
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