Attention: To All Business Owners Who Want More Sales... 注意：给所有业主谁想要更多的销售...
Here's 3 Reasons Why you must read this entire letter... 1.这里的3原因您必须阅读整本信... 1 。 If you are running any type of business then knowing how to write ads is a MUST!如果您正在运行任何类型的业务然后知道如何撰写广告是必须的！ Fail at this and you'd be better off keeping your day job! 2.在这个失败，你会得到更好的关闭使您的日常工作！ 2 。 The tool you're about to discover requires little to NO skill and guarantees you'll be to create all of the ad copy you could ever need for any marketing promotion you create! 3.该工具你发现大约需要很少或几乎没有的技能和保证您将创建的所有广告文案以往任何时候都可以不需要任何市场推广创建！ 3 。 You'll be shown how to Write or even Re-Write your own Sales Letters from scratch before you leave this page!您将如何显示收件，甚至重新撰写您自己的销售信函从头开始之前，你离开这个网页！
Author: Debbie LaChusa 作者：黛比LaChusa
Article source: http://salessuccessmagazine.com/ . 文章来源： http://salessuccessmagazine.com/ 。 Used with author's permission. 用作者的许可。 We could learn a thing or two from pro sports.我们可以学习的东西或两个从职业体育。 Baseball players use stats to tell the story of their season and their career.棒球运动员使用的统计资料来讲述他们的赛季，他们的职业生涯。 Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen. Scorekeepers跟踪每一个在蝙蝠，每击中，每罢工了，每运行每一个得分和基础被盗。 Those stats are cited by commentators during the game, sports reporters after the game and they are featured on the backs of baseball cards to they tell the story of the player's career.这些统计援引评论家在比赛期间，体育记者在比赛结束后，他们的功能后背上的棒球卡，他们讲述了球员的职业生涯。 Those of us in business could learn a thing or two from baseball players about using stats to size-up our careers and experience.我们这些企业可以学习的东西或两个从棒球选手使用的统计资料，以大小了我们的职业和经验。 Give your prospects a reason to listen to what you have to say.让您的前景有理由听听您的意见。 I was attending a conference last month and the topic of using business stats to "earn the right" among prospects was brought up.我出席了会议，并在上个月的主题使用的业务统计，以“赚取的权利”的前景长大。 "Earning the right" was explained as giving your audience a reason to listen to what you have to say. “收益权”的解释，让您的观众有理由听听您的意见。 Before you can sell anything you must establish credibility.在您可以卖任何东西你必须建立信誉。 Before you can sell anyone anything, you must first convince them you or your product or service are worthy.在您可以出售任何东西，你必须先说服他们您或您的产品或服务，值得。 And one way to do that is with stats.一个途径是与统计资料。 At the conference, we were tasked with compiling a list of our own stats (what we've achieved in our business or career, or what qualifies us to be doing what we're doing) and I was amazed at how few of my own I could recall on a moment's notice.在这次会议上，我们是负责整理我们自己的统计（我们所取得的业务或职业，或者什么资格我们必须做我们正在做的） ，我感到很惊讶如何几年我自己我记得在片刻的通知。 Can you easily list all your "stats" — I couldn't!你能很容易列出所有您的“统计” -我不能！ It was easy to come up with the obvious - I've been helping clients successfully market for 20 years.这是很容易出现明显的-我一直在帮助客户成功地市场的2 0年。 And I could also recall two recent marketing successes: gaining free exposure for my business to 100,000+ of my ideal customers and tripling my web site traffic in a three-month period.而且我还可以回顾最近的两次行销成功：获得免费的曝光我的公司100000 +我的理想客户和三倍的网站流量在为期3个月。 But beyond that I was stumped.但是，除了我打下去。 My 20 years of marketing experience and seven years of entrepreneurial experience were boiled down to three stats that did not do a very good job of representing my career or my expertise.我国20多年的营销经验和7年的创业经验归结为三个统计没有很好的代表我的职业生涯或我的专长。 I came home from the conference determined to compile my list of stats and to start using them.我回家从会议确定的汇编我的名单上的统计资料，并开始使用。 And, to inspire you, my readers and clients, to do the same.而且，为了激励你，我的读者和客户，也能这样做。 Use my 10 questions to create your own list of "stats"使用我的10个问题，以创建自己的名单“统计” To make it easy, I've compiled a list of 10 questions you can ask yourself to come up with your own list of stats.为了方便，我已经编制了一份名单， 10个问题，您可以问问自己，拿出自己的名单统计资料。 This list is just a jumping off point.这份名单只是一个跳点。 Feel free to brainstorm further to come up with your own list of compelling stats that you believe will help you "earn the right" to be seen as an expert in your field by your prospects.随时进一步集思广益，拿出自己的名单，引人注目的统计，你认为这将帮助你“获得权利” ，被视为一个专家在您的领域由您的前景。 I call this list your "10 Steps to Greatness" Why?我请你这个清单“ 10步骤伟大”为什么？ Because when you are able to list stats in 10 different areas, you will be able to convince your prospects you are great at what you do AND that your product or service can help them.因为当你能名单统计在10个不同的领域，你将能够说服你的前景您是伟大的在你怎么做，以及您的产品或服务能够帮助他们。 I've included my own stats as examples, NOT to brag about them, but for several reasons: First, to show you I DID come home from that conference and compile my own stats; Second, to give you examples to follow; and Third, to inspire you (if I can do it, you can, too!).我已经包括我自己的统计资料作为例子，不炫耀，但有几个原因：首先，向您展示我没有回家从该会议，并汇编我自己的统计资料;第二，给你的例子遵循;和第三，希望能给您启发（如果我能做到这一点，你可以了！ ） 。 Not all of my stats are earth-shattering.并非所有的我的统计是惊天动地的。 But by having a full list to choose from, you can be sure to have a handful of compelling stats available at any time.但是，有一个完整列表选择，可以肯定有少数提供令人信服的数据在任何时间。 10 Steps to Greatness 10个步骤伟大 (1) How many years have you been in your current line of business (or a related field)? （ 1 ）如何多年来你一直在目前的业务线（或相关领域） ？ For example, I've been in the marketing field for over 20 years.举例来说，我一直在营销领域超过20年。 (2) How many clients or students or customers have your served (in your current business or your total years in this industry)? （ 2 ）有多少客户或学生或您的客户服务（在您当前的业务或您的总多年在这个行业） ？ For example, I've taught over 600 small business owners how to create and implement their own marketing plans using the 10stepmarketing System.例如，我教过600多名小企业主，如何建立和实施自己的营销计划使用10stepmarketing系统。 (3) What results have you generated with your business, products or services? （ 3 ）什么样的结果你生成您的企业，产品或服务？ For example, I increased my subscriber base by 590% in four months and I tripled my web site traffic in three months.例如，我增加了我的用户群的590 ％ ，在4个月内，我三倍的网站流量在3个月。 (4) What results have your clients or customers gotten with the help of your products or services? （ 4 ）有什么样的结果您的客户或客户得到的帮助下，您的产品或服务？ For example, when I worked with the American Council on Exercise, I helped them generate over 340.8 million media impressions in three years, through public relations and public service ads.例如，当我与美国运动协会，我帮助他们创造了34080.00万媒体展示三年来，通过公共关系和公益广告。 I have also secured nearly $1 million in free media exposure for my clients.我也担保近100万美元在自由媒体曝光为我的客户。 (5) How many awards or recognitions have you or your business, products or services received? （ 5 ）有多少奖励或表彰，您或您的企业，产品或服务收到？ For example, I've earned three national and two local marketing awards, plus a small business top achievement award.举例来说，我已经赢得三个国家和两名当地的营销奖项，再加上小企业最高成就奖。 (6) Have you spoken, taught or done presentations? （ 6 ）你讲，教授或做介绍？ For example, I have spoken on marketing at conferences across the United States and in Canada, and I've taught hundreds of small business owners via teleseminar.例如，我曾谈过在会议营销整个美国和加拿大，我教过数以百计的小企业主通过teleseminar 。 (7) Have your articles been published or have you been quoted or interviewed or written up in the media? （ 7 ）有您的文章已发表或已被引用或面谈或书面在媒体？ For example, my marketing advice is featured in Entrepreneur Magazine's Start-Up Series publication "How To Start A Personal Training Business."例如，我的营销咨询，提供企业家杂志的开办系列出版物“如何启动个人培训事业。 ” Additionally I am an Expert Author on EzineArticles.com and my marketing how-to articles are featured on numerous web sites.此外，我的专家对EzineArticles.com作者和我的营销技巧文章的特点在众多的网站。 (8) How can you quantify your business (eg how many business deals or transactions have you made, or how many articles have you written)? （ 8 ）你怎么能确定您的业务（如：有多少商业交易或交易有你，多少你的文章写） ？ For example, I've written and published 40 articles in the past six months.例如，我写并发表40多篇在过去6个月。 (9) How many products have you sold? （ 9 ）有多少产品卖给你？ For example, I made 20 sales my first two weeks in business.例如，我销售了20我国首两个星期的业务。 (10) What experts in your industry have you studied or learned from? （ 10 ）什么专家，你的行业，您研究或教训？ For example, I have taken courses from such marketing and business experts as T. Harv Eker, Jay Abraham, Brian Tracy, Robert Allen and Mark Victor Hansen.举例来说，我已经从这些课程的营销和商业专家吨Harv Eker ，杰亚伯拉罕，博恩崔西，罗伯特•艾伦和马克维克多汉森。 I challenge you to spend some time this week, compiling your own list of stats.我要求你花一些时间这个星期，编纂自己的统计名单。 Start with these 10 questions and see what you can come up with.开始与这10个问题，看看你可以拿出。 Draw on your personal or professional experience.利用您的个人或专业经验。 What makes you great at what you do?是什么让你伟大在什么你怎么办呢？ What experience and knowledge to you have to offer?什么经验和知识，你必须提供什么？ What are you passionate about and how can you translate that passion into credibility?什么是你热情和你怎么把这种热情化为信誉？ Why should others pay attention when you talk?为什么要别人注意当您通话？ Be creative.富于创造性。 Brainstorm.头脑风暴。 Then select a few of the strongest, most compelling stats and start using them in your marketing.然后选择的几个最强，最具吸引力的统计资料，并开始使用他们自己的营销。 Remember, you are not using these stats to brag about your accomplishments.请记住，您不使用这些统计资料来炫耀你的成就。 You're using them to get your prospects to pay attention to you and to establish credibility.您使用的是他们得到您的潜在客户注意你，并建立信誉。 (C) Copyright 2005 Debbie LaChusa版权所有（ C ） 2005年黛比LaChusa Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions.黛比LaChusa创造的10stepmarketing系统，使营销自己的企业那样简单回答10个问题。 Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com了解更多有关这一独特的，一步一步系统和获得免费10个星期的市场营销电子商务课程当你订阅的自由，每周在10stepmarketing联系我们http://www.10stepmarketing.com -------------------------------------------------------------------------------------> -------------------------------------------------- ----------------------------------->
Tags:标签：
| 
