Everything Youve Ever Learned About Marketing Is Wrong Youve一切都了解市场是错误的

Dramatically Increase Your Traffic While Saving Hours Of Time... 大幅度增加您的流量，同时节省小时的时间... 100% Guaranteed! 100 ％保证！
I just found the answer to my long hours of Web 2.0 promotion.我刚刚找到的答案我很长时间的Web 2.0促进。 It's called Web2Submitter and it is a life saver.它叫做Web2Submitter这是一个生活的程序。 I am going to save at least 5 hours of submission time per week with this thing.我要节省至少5个小时提交每星期的时间与这件事。

Article source: http://www.directemailmarketingsoftware.net/ . 文章来源： http://www.directemailmarketingsoftware.net/ 。 Used with author's permission. 用作者的许可。

Everything you've ever learned about marketing and advertising is WRONG.一切你曾经了解市场营销和广告是错误的。 Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.所有你听说过的一切你曾经尝试，一切你曾经这样做，都是错的。

Hello, my name is Rich Harshaw; I'm the CEO of Y2Marketing, the nation's leading marketing consulting and fulfillment agency.您好，我的名字是富哈肖;我的CEO Y2Marketing ，全国领先的营销咨询和实施机构。 What I want to do in this series of articles is teach you a system for innovating and marketing your company to a point that it's instantly evident that you're the obvious choice to do business with.我想在这个系列文章是教你的制度创新和市场营销的公司，这一点是明显的瞬间你是显而易见的选择，以做生意。 I want to show you how to make those advantages of doing business with your company so obvious to your prospects and customers that they quickly and easily draw this one simple conclusion: "I would have to be an absolute fool to do business with anyone else but you...regardless of price."我要告诉你如何使这些优势，做生意贵公司如此明显的前景和他们的客户快速，方便地利用这个一个简单的结论： “我本来是一个绝对的傻瓜做生意与别人，但你...不管代价。 “

Let's say that you own a moving company...比方说，您有自己的移动公司... and you spend $3,000 a month in the Yellow Pages for a full-page ad, and that ad generates an average of 70 calls per month.你花3000美元一个月的黄页的整版广告，该广告产生一个平均70每月通话。 Is that good?是好？ Is that bad?是坏？ Well, it depends....but, let me ask you this: What if you could take that same full page ad that costs $3,000 a month, and by just changing what it says, and how it says it--now, instead of getting 70 calls a month, you could generate an average of 955 calls a month...and the average quality of the prospect was quantifiably BETTER?那么，它取决于....但是，让我问你：如果你可以采取同样的整版广告，费用3000美元一个月，并仅改变它说什么，以及它如何说-现在，而不是获得70个电话，您可以产生平均955个电话...和平均素质的前景quantifiably更好？ Let's say you owned that moving company.比方说，您拥有的移动公司。 Would you be excited about that?你会感到兴奋吗？ 955 better qualified calls a month instead of 70? 955更有资格要求一个月不是70 ？ If not, we need to take your pulse and see if you are ALIVE!如果不是这样，我们需要你的脉搏，看看您是否还活着！ That's what's called getting more results--making more money--for the same time, the same money, and the same effort spent.这就是所谓的越来越多的结果-使更多的钱-在同一时间，同样的钱，花同样的努力。

Or let's say you're the CEO of an up and coming bank that is trying to get a stronger foothold into the small business loan market.或假设你是一个首席执行官和未来的银行正试图获得一个更强有力的立足点纳入小企业贷款市场。 Let's say you've got 22 retail locations supported by $370,000 a month in total marketing and advertising expenses for the small business loan program, including heavy telemarketing, direct mail, newspaper, and some radio and television....比方说，你有22个零售点的支持三十七点○○万美元一个月的总营销和广告费用的小企业贷款项目，包括重型电话营销，直接邮寄，报纸，以及一些广播电台和电视台.... as well as various brochures and collateral at each sales office.以及各种小册子和附带在每个销售办事处。 What if you're that CEO, and despite spending a fortune on advertising and marketing, your efforts to generate leads and subsequently close loans are losing money and is actually getting worse as time goes by?如果你是首席执行官，尽管花了财富上的广告和营销，您的努力，以创造领先，随后密切的贷款亏损，实际上是变得更糟随着时间的推移？

What if you could change the message being communicated in your marketing and advertising and in all of those brochures and other collateral materials, and by doing so you could increase the number of leads generated by 465%, increase the quality of those leads, and therefore increase your closing ratio from a paltry 8% to a healthy 31%?如果你可以改变的讯息传达在您的市场营销和广告，并在所有这些小册子和其他抵押品材料，并通过这样做可以增加导致产生的465 ％ ，提高质量的线索，因此，增加您的闭幕比率从一个微不足道的8 ％ ，一个健康的31 ％ ？ Not by changing the amount of money being spent on the program, not by hiring some expensive celebrity to say he gets his loans from you, not by doing anything substantially different than you're doing now....没有改变的金额用于该计划，而不是由雇用一些昂贵的名人说，他得到了贷款，你不是做任何实质上不同比你现在所做.... Just by changing what you're saying in your marketing so that it WORKS BETTER.只需通过改变什么你说你的营销，以使它更好。

Whether you spend $3,000 a month, $370,000 a month, or $3,000,000 a month on marketing, I'm going to show you how to use the "Monopolize Your Marketplace" system to leverage what you're already doing and get those kinds of results for YOUR business by changing the way you do all of your marketing and advertising, including advertisements in all media, brochures, websites, trade shows, signage and everything else.无论你花费3000美元，每月370000美元一个月，或三百点○○万美元一个月营销上，我要告诉您如何使用“您的市场垄断”系统，利用什么你已经这样做并获得这样的结果您的企业通过改变你的方式做所有的营销和广告，包括广告的所有媒体，小册子，网站，贸易展览，标牌和其他一切。 I'm not talking about radical changes that are "creative" or strange or weird or anything else.我不是谈论急剧的变化，是“创造性”或奇怪或怪异或其他任何。

The process for getting these kinds of results is very systematic, and anyone with a strong business background can figure it out.这一过程获取这些类型的结果是非常系统，任何一个强大的商业背景，就能够判断出来。 But simply put, my purpose is to show you how to change your marketing and advertising, and allow you to leverage your marketing momentum.但是，简单地说，我的目的是要告诉您如何变更您的营销和广告，并允许您利用自己的营销势头。 Just like the moving company and the bank in the examples, and just like the dozens of examples I'm going to give you in this series of articles.就像移动公司和银行的例子，就像几十个例子我给你在这一系列文章。 The result is you make more money for the same time, money, and effort expended.其结果是你赚更多的钱为同一时间，金钱和精力花费。

Most companies simply don't know how to do this.大多数企业根本不知道如何做到这一点。 Some companies know their marketing could use some help and that it's under leveraged, and as a result, they're looking for solutions.有些公司知道他们的营销可以使用一些帮助，这是根据杠杆，因此，他们正在寻找解决办法。 Maybe that's you.也许这就是你。 But there's a larger group, a group that doesn't really understand the untapped potential that lies in their marketing.但是，有一个较大的组，一组并不真正了解未被发掘的巨大潜力在于它们的营销。 They spend some money on marketing or advertising, get some results, make some money, and then decide that whatever results they're getting are probably about as good as it gets...他们花些钱的营销或广告，取得了一些成果，赚一些钱，然后作出决定，无论结果他们得到的大概好，因为它得到... and figure that there's not much they can do about it.与这一数字有没有什么可以做的。

They figure that the 70 calls a month on the $3,000 ad is about what you ought to get for a $3,000 ad; they never imagined that 955 calls were even possible.他们这一数字的70个要求的3000美元的广告是什么你应该得到一个3000美元的广告;他们从来没有想到， 955电话，甚至有可能。 Nothing could be further from the truth.没有什么比这更不符合事实。 If you just understand what you're going to learn on this program, if you understand how to run what we call the marketing equation on a consistent basis, then you'll always get predictable, consistent, and inevitably huge results every time you do anything called "marketing."如果你明白你要学习的这一计划，如果你了解如何运行我们所说的营销方程一致的基础上，那么你始终会获得可预见的，一贯的，巨大的结果必然每当你这样做任何所谓的“市场营销” 。

The system is based on unchanging principles of human nature that dictate that people always want to make the best buying decision possible and therefore marketing's job--your job--is NOT to YAK incessantly about how great you are or how low your prices are--but rather, your job is to simply facilitate the prospect's decision making process, and allow them to feel like they're in CONTROL of the decision, based on having enough quantity and quality of information.该系统是基于不变的原则，人类的本性，决定，人们总是希望尽最大可能的购买决策，因此，营销的工作-你的工作-不是牦牛不断对你多么伟大或多么低的价格， ，而是你的任务是简单方便的前景的决策过程，并让他们感觉他们是在控制的决定的基础上，有足够的数量和质量的信息。 The system is truly a breakthrough in marketing and advertising, yet it's simple and easy to understand.该系统是一个真正的突破营销和广告，但它的简单和容易理解。 We have thousands of client successes to prove that it works literally every time it's implemented, regardless of what kind of business or industry you're in.我们有数以千计的客户成功，证明它的作品几乎每一次它的实施，无论什么样的企业或行业你英寸

We compete head to head with marketing consultancies and large traditional advertising agencies who grub money from their clients with no accountability for results.我们竞争，为了与营销咨询公司和大型的传统广告代理机构蛴螬钱谁从他们的客户，没有问责制的结果。 These agencies hate our guts because we expose their ineptitude and reveal our results-getting processes to our clients so they can evaluate for themselves...这些机构仇恨我们的胆量，因为我们揭露他们的无能和我们的结果显示，越来越进程，我们的客户，使他们可以评估自己的... just like we're going to do on this program...就像我们会做这个计划... and then we show them step-by-step how to make more money every time they run an ad, produce a brochure, create a website, show up at a trade show, send a sales person out in the field, or any other sales-generating activities.然后我们告诉他们一步一步如何赚更多的钱每次他们投放广告，制作了一本小册子，建立一个网站，显示在一个贸易展览会，派遣一个销售人员在外地，或任何其他销售的活动。 The ad agencies hate us so bad because we threaten their very existence; they even call us the "anti-agency."广告机构恨我们如此糟糕，因为我们威胁到他们的生存，他们甚至要求我们“反机构。 ”

So how can I say that everything you've ever learned is WRONG?所以我怎么说，一切你曾经的教训是什么原因？ How can I accuse you, without ever having met you, of leaving huge untapped profits on the table that are easily and readily available just by doing what I'm about to share with you?我该如何指责你，但从来没有遇见你，让巨大的利润摆在桌面上很容易和现成的只是做了我要与大家分享？ How can I say, in essence, that you don't know what you're talking about marketing-wise--even given the fact that there's a good chance that you've been doing marketing for 10 or 20 or 40 years--and you've been getting what most people would consider good results that whole time?怎么说，在本质上，你不知道你在说些什么营销明智的-甚至一个事实，即是一个很好的机会，你一直从事营销1 0年或2 0年或4 0年-和你已经得到大多数人会考虑良好的效果，整个时间吗？

Well, I'm not going to answer that question right now....in fact, I'm going to let you answer that question for yourself as you read this series of articles; If I do my job, then I think that answer will become self-evident.好吧，我不会回答这个问题，现在....事实上，我将让你回答这个问题，自己作为你阅读本系列文章;如果我做我的工作，那么我认为答案将成为不言自明的。 But I'll make you a promise right now: This is not hype, it's not the same old stuff you've heard a million times repackaged...even though that's what all the so-called marketing gurus and ad agencies would like for you to think.但是，我会让你现在的承诺：这不是炒作，这不是同样的老东西你听过100万倍改头换面...尽管这是所有所谓的营销大师和广告机构要为你的想法。 And even if you do think it's the same old stuff, I'm going to give you some evaluations later on to prove to you, quantifiably, that it isn't.即使你认为这是老一套的东西，我要去给你一些评价后来证明给你， quantifiably ，这不是。 Anybody who's claiming we're using the same old formulas and processes should be producing marketing and advertising that looks like ours does, works like ours does, and most importantly, makes money like ours does.任何人谁是要求我们使用相同的旧公式和程序应当生产营销和广告看起来不象我们这样，像我们这样的作品没有，而且最重要的，赚钱并不像我们这样。 They should have a specified set of rules and formulas and strategies that can systematically be applied to any kind of business across the board.他们应该有一个指定的一套规则和公式和战略系统，可以适用于任何种类的业务全面。 They should provide a set of evaluations that will allow anyone to instantly and objectively judge and rate their own marketing and predict the success of a marketing campaign before spending any money.他们应该提供了一套评价，将允许任何人以即时和客观的判断和自己的速度和预测市场营销成功的市场营销活动开支之前，任何金钱。 And guess what?和猜什么？ Nobody does.没有人。 That's right, nobody.这是正确的，没有人。 This information is exactly what you've needed and been looking for to take your business to the next level of profitability and success.这一信息正是您需要一直在寻找采取您的企业未来的盈利水平，并取得圆满成功。

Print this page 打印此页