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exchanging linkbacks with other sites is an excellent method for building traffic. linkbacks交流与其他网站是一个很好的方法,建设交通。

English translation German translation - Deutsche Übersetzung French translation - Traduction française Italian translation - Traduzione italiana Spanish translation - Traducción española Portuguese translation - Tradução portuguese Chinese translation - 中国翻译 Japanese translation - 日本翻訳 Korean translation - 한국 번역 Arabic translation - الترجمه العربيه

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Author: Phillip Skiiner also By Marc McDonald 作者:菲利普Skiiner也由Marc麦当劳

Making the Most of Linkbacks 使大多数Linkbacks
By Marc McDonald 由Marc麦当劳


Virtually all Webmasters these days are aware of the fact that exchanging linkbacks with other sites is an excellent method for building traffic. 几乎所有的网站管理员这几天都知道一个事实,即交换linkbacks与其他网站是一个很好的方法,建设交通。

In fact, if you go about it the right way, you can build a sizable audience for your Web site (even if you don't have much luck in achieving good positioning in the search engines). 事实上,如果你去它的正确方式,您可以建立一个相当大的读者为您的网站(即使你没有多少运气在实现良好的定位在搜索引擎) 。 I've had a good amount of success in building traffic to my sites over the years, and linkbacks have been a key component of that success. 我有一个很好的数额的成功建设对我国交通站点多年来,并已linkbacks的一个重要组成部分,成功。

There's a number of tips and tricks I've learned over the years about the best way to benefit from linkbacks with other sites. 有若干技巧和窍门我已经学会多年来的最佳方式,受益于linkbacks与其他网站。 These include: 这些措施包括:

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1. 1 。 Make it as easy as possible for other Web site owners to link you. 让它尽可能容易为其他网站所有者联系你。 One way I've tried to achieve this over the years is by creating a page that has ready-to-use "cut and paste" HTML linkback code that Webmasters can grab and add to their pages, if they want to link one of my sites. 其中一个方法我已经尽力实现这一目标是多年来通过创建一个网页,已准备使用“剪切和粘贴” linkback的HTML代码,网站管理员可以抓住,并加入到他们的网页,如果他们想联系我的网站。 In fact, I have no problems at all with linkback partners who wish to directly link to a button or banner image that resides on my server. 事实上,我已经没有任何问题都与linkback伙伴谁愿意直接链接到一个按钮或横幅图像,居住在我的服务器上。

The way I see it, if someone is willing to link a site of mine, then I'm certainly willing to pay for the necessary bandwidth. 就是我看到它,如果有人愿意链接网站的地雷,然后我当然愿意支付必要的带宽。 If you require people to actually grab a button or banner from your site and upload it to their site in order to link to you, then you're only adding another step. 如果您需要人们真正抓住一个按钮或横幅从您的网站,并把它上传到其网站,以链接到你,然后你只是增加了一个步骤。 This may not seem significant. 这可能似乎并不显着。 But I've found it can be for many site owners, particularly newbies. 但是我发现它可以为许多网站所有者,特别是新手。 The fact is, most successful Web site owners tend to be busy and pressed for time. 事实上,最成功的网站所有者往往是繁忙和时间紧迫。 Anything you can do to save them an extra step is significant and, over the long run, will result in more linkbacks. 任何你可以做拯救他们额外的步骤具有重要意义,并从长远来看,将导致更多linkbacks 。

Another advantage of offering ready-to-use "cut and paste" HTML linkback coding is that you may find that a lot of Webmasters will link your site, simply because they like what you're offering. 另一个优势提供随时可用的“剪切和粘贴”的HTML linkback编码的是,你会发现很多网站管理员将您的网站链接,仅仅是因为他们喜欢您提供。 If you run a useful, worthwhile site, you'll find that a lot of other site owners will link you and not even ask for anything in return. 如果您运行一个有用的,有价值的网站,你会发现有很多其他网站所有者将连结你和甚至不要求任何回报。

2. 2 。 Forget full-sized banners. 忘了全尺寸的旗帜。 It's hardly news that the banner ad market is pretty dead these days. 这几乎有消息称,横幅广告市场相当死亡这些天。 That goes for banner linkbacks, as well. 无论是旗帜linkbacks ,以及。 (Although some people refer to small buttons or icons as "banners," the term properly refers to images that are usually around 468-by-60 pixels in size). (虽然有人提到小按钮或图标为“旗帜” ,这个词是指正确的图像通常约468分60像素的大小) 。 Banners get very few clicks. 横幅让极少数的点击次数。 In fact, I've found that a well-worded text link can actually draw more clicks than a full-sized banner. 事实上,我发现良好的措辞文本链接实际上可以吸引更多的点击次数比全尺寸的一面旗帜。 And, what's more, a text link doesn't impact a site's all-important load time, unlike a full-sized banner. 而且,更重要的是,文本链接,也不会影响网站的所有重要的加载时间,不像全尺寸的一面旗帜。 Besides text links, I find that 88X31 pixel buttons also perform well in linkback deals, particularly if you have an eye-catching design. 除了文字链接,我发现, 88X31像素的按钮也发挥出色, linkback交易,特别是如果你有一个醒目的设计。 Animated buttons tend to get more clicks than static buttons, but nevertheless, I always offer potential linkback partners a choice of several designs, both static and animated. 动画按钮,往往会获得更多的点击次数不是静态的按钮,但是,我总是linkback提供潜在的合作伙伴选择的几个设计,静态和动态的。 If you offer linkback partners a choice of designs, you'll increase the odds that they'll be willing to display your button. 如果您linkback合作伙伴提供一个选择的设计,就可以提高的可能性,他们将愿意显示您的按钮。

3. 3 。 Piggyback on other sites' search engine success. 背驮式上其他网站的搜索引擎的成功。 Spend some time at the major search engines. 花一些时间在主要的搜索引擎。 Type in the most likely keywords that you think people would use to locate your site. 类型最有可能的关键字,您认为人们将使用找到您的网站。 Then take a look at the sites at the top of the search results. 然后看看网站顶部的搜索结果。 It's possible that your site will never achieve top search engine placement for a given set of ideal keywords. 这有可能是您的网站将永远不会实现的搜索引擎顶端安置一组给定的理想的关键字。 But don't fret: although you may not have direct control over the search engines, you can benefit from the sites that are well-placed. 但是,不要担心:虽然您可能没有直接控制的搜索引擎,你可以从中获益的网站,以及排名。 I've had a good deal of luck over the years, working out linkbacks with sites with excellent search engine placement on desirable keyword(s). 我有一个好运气处理这些年来,工作了linkbacks与优秀网站的搜索引擎上的位置可取的关键字(星期日) 。 If you can't be the top site in a given search, you can have the next best thing: to be linked prominently on that particular site. 如果您不能顶端的网站在某个搜索,你可以拥有未来最好的事情:有联系,突出对特定的网站。

4. 4 。 Closely monitor your site's referral statistics. 密切监测网站的推介统计。 When you work out various linkback deals with other sites, it's important to keep tabs on how many clicks these sites are sending you. 当你工作了各种linkback处理其他网站的,重要的是要监视有多少点击这些网站是给您。 Ideally, both sites in a link trade will send each other an equal number of clicks. 最理想的是,这两个网站的链接贸易将给对方同等数量的点击次数。 Of course, it rarely works out that way. 当然,很少出这种方式。 But the fact is, you should keep tabs on linkback traffic and make sure that your link partner is sending you a fair number of clicks. 但事实是,你应该监视linkback交通,并确保您的链接伙伴是给您一个公平的点击次数。

5. 5 。 Look for sites to linkback with that draw an audience that would be interested in what you offer. 查找网站linkback与吸引听众,将有兴趣,您提供什么。 When you consider doing a link trade, you shouldn't simply focus on the traffic your link partner is drawing. 当你考虑这样一个链接的贸易,你不应该仅仅着眼于交通连结伙伴是绘图。 What is more important is how likely that site's audience is going to be interested in what you offer. 更重要的是如何可能是网站的观众将是感兴趣的,您提供什么。 One thing I always do is spend some time browsing around a potential linkback partner's site. 有一件事我一直做的是花一些时间浏览围绕一个潜在的linkback合作伙伴的网站。 The question I ask myself is: "Would a typical visitor to this site be interested in what my site has to offer?" 这个问题我问自己是: “请问一个典型的游客到这个网站会有兴趣听听我的网站所提供的? ” It pays to spend some time exploring any sites that you work out linkback deals with. 这值得花一些时间探索任何网站,你工作了linkback处理。 Even if a linkback partner is steering you loads of traffic, your credibility will suffer if you're sending your visitors to a linkback partner who has content that's inappropriate for your audience. 即使linkback合作伙伴是指导你的交通负荷,你的信誉将受到如果您发送您的访客到linkback合作伙伴谁也内容是不恰当的受众。

6. 6 。 Pick linkback partners with potential. linkback选择合作伙伴的潜力。 I think this method is often overlooked by Webmasters who do link trades. 我认为,这种方法常常被忽视的网站管理员联系谁做交易。 To me, a suitable link partner is someone who runs a useful, credible site that I know my visitors will enjoy and benefit from. 对我来说,一个合适的合作伙伴链接是有人谁运行一个有用的,可信的网站,我知道我的游客将享受并从中受益。 But the ideal link partner I look for is someone who runs an outstanding site that hasn't yet found an audience, for whatever reason. 但是,理想的合作伙伴链接我期待的是某人谁运行杰出的网站,尚未找到一个观众,无论出于何种原因。 Perhaps the site is too new to have built an audience. 也许是过于网站新建立了观众。 Or maybe the site owner excels at content, but has poor promotion skills. 或者网站所有者擅长的内容,但穷人促进技能。 Sites that fall into this category make for ideal link partners. 网站,属于这一类,让您的理想合作伙伴的联系。 If you're the first site to send significant traffic to them, it's something that they'll always remember (and always be grateful for). 如果您是第一个网站发送大量的交通给他们,这是什么,他们将永远记住(和永远感激) 。 What's more, if they have a worthwhile site, it's usually only a matter of time before they do build a sizable audience, which, of course, will benefit you over the long run. 更何况,如果他们有一个有价值的网站,它通常只是一个时间问题之前,他们建立一个可观的观众,这当然,你将有利于从长远来看。

7. 7 。 Regard your linkback partners as more than just a link. 关于您的linkback合作伙伴,不仅仅是一个链接。 The most valuable asset you can build as a Web site owner is your partnerships and relationships with other site owners. 最宝贵的资产,您可以建立一个网站所有者是您的伙伴关系,并与其他网站所有者。 Over the years, I've built up a sizable network of Webmaster friends and partners who've played a key role in the success of my sites. 多年来,我已经建立了相当大的网络管理员的朋友和伙伴谁已经发挥了关键作用,取得成功,我的网站。 I began my relationship with most of these folks via a simple link trade deal. 我开始与大多数这些人通过简单的链接贸易协议。 In many cases, what started out as simple link trades have evolved into valuable business and Web partnerships. 在许多情况下,开始了什么简单的贸易联系已演变成有价值的业务和网络的伙伴关系。 As a result, I've cultivated a network of valuable, trustworthy contacts, who I can depend on and share useful advice with. 因此,我已经养成一种宝贵的网络,值得信赖的接触,谁我可以依靠和分享有用的意见的。

If you follow these steps, you'll be able to make the most of linkbacks in building your site. 如果您遵循这些步骤,您就可以使大部分linkbacks建设您的网站。 Using linkbacks effectively is the single most potent technique for building an audience for your site. 有效地利用linkbacks是单一的最有力的技术建设一个观众为您的网站。


About The Author 作者简介
Marc McDonald is a former journalist and editor with the Fort Worth Star-Telegram and the creator of TheFreeSite.com as well as several other popular Web sites that have received extensive media exposure from CNN's "Headline News," the BBC, Fox News, ZDTV, CBS Radio, the Washington Post, and many more. 马克麦当劳是前记者和编辑的沃思堡明星电讯报和创造TheFreeSite.com以及其他一些流行的网站,已收到大量媒体曝光从CNN的“头条新闻” ,英国广播公司,福克斯新闻, ZDTV ,哥伦比亚广播公司电台报道,华盛顿邮报,更多的人。 Visit the TheFreeSite.com and AAAPostcards for great free downloads and resources. 访问TheFreeSite.com和AAAPostcards极大免费下载和资源。


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Making the Most of Linkbacks 使大多数Linkbacks



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phillip.skinner commented on 10 Mar 2008, 09:17:27 phillip.skinner评论08年3月10日, 9点17分27秒

ThinkExist动态每日报价


STOP ! 停止!

You do want to turn your visitors into buyers, 您想将您的访问者转变为买方,

Right? 对不对?

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