Five Joint Venture Marketing Skills A Small Business Owner Must Have五合资企业营销技能小型企业的所有者必须有

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How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them?多少次，因为商业发布的全球Web的，你突然看到“突破”的巨大财富的潜力来来去去的只是很少人在正确的地点在合适的时间，以便能够利用这些机会？ -- You're right ... -你说得对. .. very, very few.非常，非常少。

Article source: http://www.profitdiva.com/ . 文章来源： http://www.profitdiva.com/ 。 Used with author's permission. 用作者的许可。

Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses.合资企业的营销是一个有利可图的方式利用资产的两个或两个以上的企业。 It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time.这是最快的方式为企业实现一定的业务目标和他们的客户受益在同一时间。

For the joint venture partners, this usually translates into more visibility, more clients and more profits than they could create on their own.对于合资伙伴，这通常转化为更多的知名度，更多的客户和更多的利润比他们可以创造自己。 For the clients, the benefits include saving time, saving money and getting added value from the businesses.对于客户的好处包括节省时间，节省资金和获得附加值的企业。 These are the reasons behind the popularity of joint ventures.这些背后的原因受欢迎的合资企业。

For any joint venture project to be successful, the partners must possess certain skills that are required to choose the right deal, the right partners, and to promote the project effectively.对于任何合资项目要取得成功，合作伙伴必须拥有一定的技能，都必须选择合适的处理，正确的合作伙伴，促进项目有效。 I've outlined a basic skill set consisting of the five most important attributes below:我已经概述了基本技能组成的五个最重要的属性如下：

1. 1 。 The ability to nurture client relationships的能力，培养客户关系

People buy only from those that they know, like and trust.人们只买这些，他们知道，像和信任。 You must therefore keep in touch with your clients on a regular basis in order to nurture your relationship with them and turn them into loyal clients.因此，您必须随时保持联络与您的客户定期，以培养您与他们的关系并把他们变成忠实的客户。 Apart from earning their trust, this will also enable you to determine what offers they'll respond to and when to offer a certain product or service.除了获得他们的信任，这也使您能够确定哪些为他们就会作出反应时，提供某些产品或服务。 Without a loyal client base, the response rate will be very low when you endorse a product or service.如果没有一个忠诚的客户群，答复率将非常低，您赞同的产品或服务。

2. 2 。 Creativity, and the ability to "think outside the box"创造力，并且能够“想以外的盒子”

Every new joint venture project that you initiate will be different, and therefore deserves a different approach.每一个新的合资项目，你开始会有所不同，因此应该得到了不同的办法。 The ability to apply fresh new ideas is very important in making sure you present the joint venture in the best possible light.能够适用于新的新的想法是非常重要的决策一定要本该合资企业在可能的最佳轻。 Creativity comes in handy when creating irresistible offers and proposals, when deciding the compensation plan, and during the negotiation phase.创造力是在方便的时候创造不可抗拒的提供和建议，作出决定时的赔偿计划，并在谈判阶段。

3. 3 。 Resilience抗灾

Many small business owners don't really understand the benefits of joint ventures and may be skeptical at first.许多小型企业所有者并不真正了解的好处，合资企业和怀疑可能是在第一次。 You need the endurance to educate them about the many benefits a joint venture brings, and to put their minds at ease concerning any issues they may have.您需要耐力使他们了解了许多好处，合资企业带来了，并把他们放心的任何问题，他们可能。 You will also need resilience and patience after launching your campaign, as results may not be immediately forthcoming.您还需要毅力和耐心发射后您的广告系列，因为结果可能不会马上兑现。

4. 4 。 The ability to visualize synergy能够可视化的协同作用

Even if you choose the partner with the largest client list in the marketplace, if there's no real synergy, the partnership will not jell.即使您选择的合作伙伴，最大的客户名单在市场上，如果没有真正的协同，伙伴关系将不会果冻。 It is critical to make sure that the combination of products and/or services fit together, and are not the proverbial "round peg in a square hole."这是关键，以确保相结合的产品和/或服务组合在一起，而不是谚语“轮钉在一个方孔。 ”

5. 5 。 Effective negotiation skills有效的谈判技巧

From the minute the door is opened to the possibility of a joint venture, serious negotiations begin.从分钟的大门被打开的可能性一家合资企业，开始认真的谈判。 Negotiating skills are necessary in making sure that both parties reach a win-win agreement, and also so that you achieve the goals you have set in the planning stages of your project.谈判技巧是必要的，确保双方达成双赢的协议，也使你实现你的目标设定在规划阶段的项目。 The ability to present all the benefits of the joint venture to your prospective partner in the early phase of the negotiations is critical to their acceptance of your proposal.的能力目前所有的好处，合资企业的潜在合作伙伴在初期阶段的谈判是至关重要的接受你的建议。

Joint venture marketing is rising in popularity everyday, and is an excellent way for small businesses to springboard their efforts to new success levels.合资企业的营销正在上升的普及日常生活，并是一个极好的途径小型企业的跳板努力取得新的成效水平。 These skills are all acquirable skills, and many resources are available to the small business owner wanting to reach out in these directions.这些技能都acquirable技能，而且许多资源提供给小企业主希望达到在这些方向发展。

Copyright © 2005 by Habiba Abubakar and Emprez.版权所有2005年哈比阿布巴卡尔和Emprez 。 All rights reserved.保留所有权利。

Note: You are welcome to republish this article as long as the resource box at the end is included fully and unaltered.注：欢迎您重新本条只要资源中结束时包括充分和改变。

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