Five Most Common Mistaken Beliefs About Joint Venture Marketing五个最常见的错误观念，对于合资企业的营销

Water into Wine No Water Into 3 times more potent than gasoline. 水变成酒没有水的3倍更有效比汽油。
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water...本文介绍了如何我是彻底地笑了我的朋友们时，我告诉他们，车将运行在水... but guess who's laughing now.但猜测谁是笑了。

Article source: http://www.goarticles.com/ . 文章来源： http://www.goarticles.com/ 。 Used with author's permission. 用作者的许可。

Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved.除了速度最快，最便捷，最有利可图的策略，吸引客户和提高利润的任何小型企业中，有许多其他优势的合资企业营销的所有有关各方。 So, why aren't all small business owners implementing joint ventures?那么，为什么不是所有的小企业主执行合资企业？

Here's a partial list of the most common mistaken beliefs about joint venture marketing.以下是部分清单的最常见的错误观念，对于合资企业的营销。 I've picked the top five to shorten your reading time, but you can listen to more mistaken beliefs when you tune in to hear me being interviewed by Doug Hudiburg at http://tinyurl.com/cov4d.我已经选择了前五名，以缩短你的阅读时间，但你可以多听一些错误的信念当你收听听到我正在面试由Doug Hudiburg在http://tinyurl.com/cov4d 。

Mistaken Belief #1: That There's A High Risk Of Losing Money.误以为＃ 1 ：这有一个高风险亏损。

If you're like most small business owners, then the fear of losing money is inevitable because you're probably on a shoestring budget to start with.如果你像大多数小企业业主，然后害怕赔钱是不可避免的，因为你可能是在预算极少的开始。 However, you can't lose money when you're paying for results only.但是，您不能赔钱当你付出的结果只。 You only pay out a commission when your joint venture partners' clients buy from you.您只支付了佣金当您的合资伙伴的客户从您那里进行购买。 So, you actually get the revenue before incurring the expense.所以，你实际得到的收入之前发生的费用。

The only other pre-sale expenses are production costs and printing/postage costs for letters, coupons or vouchers.其他唯一的预售费用是生产成本和印刷/邮资费用的信件，优惠券或凭证。 Whether you do joint ventures or not, these are costs you'll incur anyway, because you'll need those coupons or vouchers for other marketing tactics.无论你做合资企业或没有，这些费用您承担无论如何，因为你需要这些优惠券或添加其他营销策略。 So, the belief that there's a high risk of losing money is misplaced.所以，相信有一个高风险的亏损是错误的。

Mistaken Belief #2: That You'll Lose Your Clients.误以为＃ 2 ：那就会失去你的客户。

Your clients will purchase other products and services whether you like it or not.您的客户将购买的其他产品和服务你是否喜欢还是不喜欢。 So, it would do your business good to recommend what they purchase and make a profit from it.因此，它会好您的企业，建议他们购买，并作出从中获利。

In fact, recommending high-quality products and services to your clients will strengthen your relationship with them.事实上，推荐高品质的产品和服务，以您的客户将加强你与他们的关系。 How?怎么会呢？ Firstly, you're shortening their decision-making process by saving them the time they'll otherwise spend on finding and trying out those products and services.首先，你缩短决策过程中的保存时间，他们会另有花在寻找和尝试这些产品和服务。 Secondly, by arranging exclusive discounts and bonuses, you're saving them money.其次，安排专属的折扣和奖金，要保存这些钱。 By saving them time and money, you're adding value to what you already offer your clients, and this will therefore strengthen your client relationships.他们通过节省时间和金钱，你就增加附加价值，你已经提供您的客户，这将因此，加强客户关系。

Mistaken Belief #3: That Doing Joint Ventures Will Eat Your Profits误认＃ 3 ：这样的合资企业会吃掉你的利润

Most small business owners would rather struggle to get clients, and get mediocre profits at best, instead of sharing the profits with a joint venture partner that sends clients their way.大多数小企业主宁愿争取客户，让平庸的利润最好，而不是分享利润与合资伙伴，将客户的方式。

They don't realize that joint venturing actually eliminates the risk of wasting money.他们没有意识到，合资企业实际上消除了风险，浪费金钱。 For example, when you pay for an advert, you have no clue whether it will generate responses or not.例如，当您支付的广告，你不知道它是否会产生反应，或并非如此。 So, you'll lose money if the ad fails.所以，你会赔钱，如果广告的失败。

With a joint venture, you only pay for results.在一家合资企业，您只支付的结果。 So, giving a percentage of your profits away has got to be better than flushing the money down the drain… because that's what happens when you spend $300 on an ad that doesn't generate responses.因此，给予一定比例的利润以外您会得到更好的冲厕比下跌的钱的流失...因为这是当你花费300美元的广告，不会产生反应。

Mistaken Belief #4: That Joint Ventures Are Complicated误认＃ 4 ：该合资企业是复杂的

Of course there are complicated joint ventures, but there are so many simple and short-term joint ventures that a beginner can start with.当然有复杂的合资企业，但有许多简单的和短期的合资企业，一个初学者可以开始。

It only starts getting complicated when you're looking at joint ventures like the one between Merrill Lynch and HSBC a few years ago.这只是开始越来越复杂，当你看像合资企业之间的一个美林证券和汇丰银行在几年前。 The two banks combined logos and actually had a service called Merrill Lynch HSBC, which had a building on Regents Street in London.这两家银行合并后的标识和实际的服务要求美林汇丰银行，后者的基础上摄政街在伦敦。 That might have been profitable for Merrill Lynch and HSBC, but you don't have to do that if you don't have the tools or resources.这可能是有利可图的美林证券和汇丰银行，但你没有这样做，如果你没有的工具或资源。

Any small business owner can do joint ventures that are a lot simpler.任何小型企业的所有者可以做合资企业是有很多简单。 For example, you could host a seminar with your partner and both promote it to your client lists.例如，您可以主办一次研讨会与您的合作伙伴，既促进自己的客户名单。 You'll both walk away with more clients and huge profits.你走开都与更多的客户和巨大的利润。

Mistaken Belief #5: That Joint Ventures Require A Lot Of Time And Effort.误认＃ 5 ： ，合资企业需要很多的时间和精力。

Of course time and effort go into the preparation.当然时间和精力去准备。 However, joint venture marketing is one of the very few strategies that don't take much effort or time to implement.然而，合资企业营销是一个极少数的战略，不采取很大的努力或时间来执行。

If you're joint venturing with people that are in your network or people that can be introduced to you by someone in your network, then the relationship-building process is shortened.如果你是合资企业的人是在您的网络或人，可以介绍给你的人在你的网络，然后关系的建设进程缩短。 This is because you and your joint venture partner already know, like and trust each other, or you have a mutual friend that introduced you to each other.这是因为你和你的合资伙伴已经知道，像和彼此信任，或者你有共同的朋友介绍你对方。 For this reason, it can take as little as thirty days to execute your first joint venture.出于这个原因，它可以采取少的30天内执行的第一家合资企业。

On the other hand, if you're approaching a joint venture partner that is a cold contact, the time you're looking at is the relationship-building time.另一方面，如果你接近一个合资伙伴，这是冷战接触，当时你正在寻找的关系是建设时间。 If you have great networking skills then you should be on your way in a few weeks or a few short months.如果你有伟大的网络技能，那么你应该就可以在您的方式在几个星期或在短短的几个月。 It simply boils down to evaluating each other's character and business.这仅仅归结为评价对方的性质和业务。

Copyright © 2005 by Habiba Abubakar and Emprez.版权所有2005年哈比阿布巴卡尔和Emprez 。 All rights reserved.保留所有权利。

Note: You are welcome to republish this article as long as the resource box at the end is included fully and unaltered.注：欢迎您重新本条只要资源中结束时包括充分和改变。

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