Google Ranking Secrets谷歌排名的秘密

Notification of Funds Received 通知收到的资金
Do you just wish you had emails like that in your inbox everyday?你只希望你的电子邮件一样，在您的收件匣日常生活？ Well, now you finally can!那么，现在您终于可以！ I can't reveal too much but I can show you the page:我不能透露太多，但我可以告诉你的网页：

Google Ranking Secrets - Link Pop谷歌排名的秘密-链接流行
By Jim Pretin (c) 2007美国之音记者Pretin （三） 2007年

Google is by far the most important search engine on the net.谷歌是目前最重要的搜索引擎的网。 To至
rise to the top of their search engine, you need to improve your导致其上方的搜索引擎，您需要提高您的
link popularity and you need to understand how they measure your链接流行度和您需要了解它们如何衡量你的
link popularity (over 50% of all search engine traffic comes链接流行度（ 50 ％以上的所有搜索引擎的流量来
from Google, and if you can rise to the top, you will likely从谷歌，如果你能胜任顶端，您可能会
rise to the top of all the other search engines as well).上升顶端的所有其他搜索引擎以及） 。

Link popularity is defined as the number of sites that are链接流行度是指一些网站是
linking to your site.连接到您的网站。 Some websites have thousands or even一些网站甚至数千
millions of sites linking to them, while others might have only数以百万计的网站链接到他们，而另一些可能只有
a few.等等。 The search engines use the number of inbound links your搜索引擎使用的数量访港联系您
site has as a measure of how important your site is, which网站已作为衡量多么重要您的网站，其中
translates into your search engine ranking.转化为您的搜索引擎排名。

The actual number of links to your site is not the only variable实际数目的链接您的网站是不是唯一的变量
used to calculate your link popularity.用来计算您的链接受欢迎。 The search engines also搜索引擎还
examine the relevance of the links to the subject matter of your审查的相关性联系的事由你
site.网站。 For example, if a website that sells vitamins has 4,000例如，如果一个网站，卖了4000维他命
inbound links, but the source of most of the links are websites访港的联系，但来源的大部分网站链接
that have nothing to do with vitamins, then the algorithm that已无关维生素，然后算法，该算法
search engines use to determine link popularity will take that搜索引擎使用，以确定链接流行将采取的
into account, and the link popularity score will not be very到，并链接流行评分将不会很
good.良好的。

It is possible for a website with a relatively small number of这是可能的一个网站，以相对较少的
quality inbound links to be ranked higher than a site with a访港环节的质量要高于排名网站的
bunch of irrelevant or insignificant links.一堆不相关的或微不足道的联系。 If I have a website如果我有一个网站
that offers quotes for auto insurance, and I have 800 quality提供报价汽车保险，我有800个质量
inbound links, then I might receive a much higher search engine访港的联系，那么我可能会接受更高的搜索引擎
ranking than another mortgage site that has 3,000 links that排名抵押贷款比另一个网站，已链接， 3000
stem from link farms or Free For All (FFA) pages.来自链接农场或免费提供给所有（论坛渔业局）的网页。

If you try to acquire inbound links by using link farms or FFA如果您尝试取得联系访港使用链接农场或游离脂肪酸
pages, not only will it hurt your search engine ranking, but you网页，不仅会伤害你的搜索引擎排名，但你
might get permanently removed from the search engine listings.可能会永久移除从搜索引擎列表。
Link farms are sites where you can instantly exchange links链接农场地点您可以即时交换链接
with all the sites listed in that directory.与所有的网站中列出该目录。 FFA pages are论坛渔业局的网页
pointless link directories.毫无意义的链接目录。 The search engines usually discount搜索引擎通常打折
any links that come from either of these sources.任何链接，来自这两个来源。

Now that we understand what link popularity is and how it works,现在，我们明白是链接流行以及它如何工作，
we need to look specifically at how Google measures it.我们需要研究如何具体谷歌措施。 They use他们利用
a number of variables in their algorithm to calculate your一些变数的算法来计算您的
overall link score.整体联系评分。 The higher your score, the higher you will较高的评分越高，你会
be ranked in the search listings.排在搜索列表。

One factor that Google uses in their algorithm, obviously, is其中一个因素是谷歌利用其算法，显然是
the total number of sites linking to you.总数的网站链接到你。 The more links you更联系您
have, the higher your score will be.有较高的评分将。 However, their algorithm is然而，他们的算法
a little more complicated than that, and it is possible for a有点复杂得多，而且是可能的
website with fewer links to be ranked higher than a website that用较少的网站链接是排名高于网站
has more links.有更多的联系。

The reason for this is because Google also measures the quality这种情况的原因是因为谷歌也采取措施的质量
of your links.您的联系。 If your website is about vitamins, and the site如果您的网站是关于维生素，和网站
linking to you is a video game site, then that is not considered链接到你是一个视频游戏网站，然后在不考虑
a quality link.高质量的链接。 The link still helps your score, but the link链接仍然可以帮助您的评分，但链接
would help your score much more if it were from a website whose将帮助您更评分，如果是来自一个网站的
subject matter is the same as yours.标的物是一样的你。

Also, Google gives a higher score to a link if it comes from a此外，谷歌给出了较高的评分，以一个链接，如果来自一个
page that has actual content that relates to your keywords.页面实际内容，涉及到您的关键字。 For为了
example, if your site is about jewelry, and another jewelry例如，如果您的网站是关于珠宝，首饰和另一
website has posted a link to your site on their links page, that网站上公布了链接到您的网站的链接页面，这
link is not as valuable as a link to your site coming from a连结不一样宝贵您网站链接来自
blog or a message board where a lot of information about jewelry博客或留言板上有很多资讯首饰
is being written or discussed.正在书面或讨论。

Also, they give an even higher score to a link if it contains此外，他们给一个更高的评分，以一个链接，如果它包含
anchor text that matches one of the keywords that describes your锚文本相匹配的一个关键字，描述您
site.网站。 For example, if I have a site that sells lawnmowers, and a举例来说，如果我有一个网站，卖割草机，并
blog about lawnmowers has posted a link to my site, it helps my博客的割草机公布了链接到我的网站，它帮助我
score even more if the link text (also known as anchor text) is评分甚至更多，如果链接文字（也称为锚文本）是
LAWNMOWERS.割草机。 To learn more about anchor text, go to a search若要了解更多关于锚文本，去搜寻
engine and look up ANCHOR TEXT and you will be able to learn发动机和仰视锚文本和你将能够学习
about it.它。

Another factor used by Google to score your link popularity is另一个因素所使用谷歌来评分您的链接流行
the diversity of keywords contained on sites linking to you.多样性的关键字包含的网站上链接到你。 For为了
example, if you have a site that sells handbags, and all the例如，如果您有一个网站，销售手袋，和所有的
links to your site are from other sites that contain nothing but链接到您网站的其他网站包含只不过
the keyword HANDBAGS, Google considers that to be abnormal.关键字手袋，谷歌认为，这是不正常的。 To至
get a higher score, you need to have links coming from sites获得较高评分，您需要有联系来自网站
that contain a variety of keywords related to handbags, such as包含了各种相关的关键字手袋，如
BUY HANDBAGS, LEATHER HANDBAGS, etc.购买手袋，皮革手提包等

It is difficult to increase your link popularity, but now that这是难以增加您的链接受欢迎，但现在
you understand how your score is calculated, you can devise a您可以了解您的得分计算，你可以制定一个
plan to improve your score.计划，以改善您的评分。 You might want to consider posting您可能需要考虑张贴
to forums and blogs that contain information that is related to到论坛和博客包含的信息是有关
your site, and when you post, include a link to your site.您的网站，当你职位，包括一个链接到您的网站。
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Jim Pretin is the owner of http://www.forms4free.com , a service吉姆Pretin是老板http://www.forms4free.com ，服务
that helps programmers make an HTML form帮助程序员进行HTML表单
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