Have You Tried Cause Marketing?你尝试过营销事业？

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Article source: http://www.allbusiness.com/ . 文章来源： http://www.allbusiness.com/ 。 Used with author's permission. 用作者的许可。

To help promote your small business or professional practice, consider tearing a page out of the corporate marketing playbook.为了帮助促进您的小型企业或专业实践，考虑撕裂了一个网页的企业营销前进。 For years big companies have partnered with nonprofits to co-promote their brands.多年来，大型企业与非营利组织合作，促进他们的品牌。 And it has worked well because they keep doing it.它一直运作良好，因为他们继续这样做。

In fact, since 1990, cause related marketing (also called corporate partnering) has grown 800%, according the Cause Marketing Forum.事实上，自1990年以来，事业关联营销（也称为公司合作）增长800 ％ ，根据市场营销的原因论坛。 It's expected to reach $1.8 billion in spending in 2005.它预计将达到18亿美元的开支在2005年。

So, could this be something that might help your company?因此，可以这样的东西可能会帮助您的公司吗？

There are plenty of studies and reports that show consumers will support businesses that support charitable causes.有很多研究报告表明消费者将支持企业，支持慈善事业。 You can see some them at www.CauseMarketingForum.com.你可以看到一些他们www.CauseMarketingForum.com 。

But, beyond studies and reports I think it makes sense to partner with a local nonprofit for several reasons.但是，除了研究和报告的我认为这是合理的合作伙伴与当地的一个非盈利性有以下几个原因。

First (and most important) it's good thing to do.首先（也是最重要的）这是很好的事情。 If it's something you believe in and they do good work then your support makes sense.如果它是你相信他们这样做很好的工作，您的支持是很有意义的。 Plus it feels good!另外感觉很好！

Second, word of mouth is the best advertising for most local businesses.第二，口口相传是最好的广告，大多数地方的企业。 Think of the positive word of mouth promotion you could generate by being actively involved with a well-respected local nonprofit.想想积极的口碑可以促进产生的积极参与，以良好的尊重当地非营利性。

Third, we are inundated with offers and advertising and all types of marketing messages.第三，我们应接不暇提供，广告及所有类型的营销信息。 People are becoming numb to much of it.人们正变得麻木了很多的。 They are making their buying decisions based on more emotional and substantive factors.他们正在购买决策的基础上更多的情感和实质性因素。 I think local businesses that show they are contributing to their community have a big advantage over those that do not.我认为，本地企业，表明它们是促成其社区有很大的优势，那些没有。

Fourth, it's a great way to develop a stronger connection with your customers.第四，这是一个伟大的方式建立一个更强有力的联系您的客户。 By partnering with a nonprofit they believe in you can offer your customers more than just your product or service.通过与一个非营利性，他们相信在您可以提供您的客户不仅仅是您的产品或服务。 You're offering them another way to contribute to the betterment of their community.你为他们提供另一种方式有助于改善他们的社区。

And last (but certainly not least) it's easy to do.最后（但肯定不是最不发达国家）很容易的事情。

So, how might a small business begin partnering with a local nonprofit?因此，如何可能小企业开始合作，与当地的一个非盈利性？

Before you jump into anything, make sure you're willing to commit to at least a year (preferably more).在您进入任何东西，请确保您愿意承诺至少一年以上（最好以上） 。 This is NOT a short-term project.这不是一个短期项目。 This should be something you're willing to do on a long-term and ongoing basis, as long as it meets the needs of your company and your nonprofit partner.这应该是您愿意做一个长期和持续的基础上，只要它满足您的公司和您的非盈利性的合作伙伴。

Start by seeing what nonprofits are active in your community.一开始看到非营利组织活跃在您的社区。 Then pick a few whose missions you strongly believe in. If you can't be passionate about their mission then don't put them on your list.然后挑选一些他们的任务你坚信如果你不能热衷于他们的任务并不然后将它们放在您的清单。

At this point you might want to prioritize the list and focus on only the top choice.在这一点上您可能要优先考虑的名单，并只侧重于首选。 Or you might want to meet with several of them before you decide which one you'd like to partner with.或者你可能想与其中几个，然后再决定您想要的合作伙伴。 Of course, the final decision depends on how interested the nonprofit is in working with your company.当然，最后的决定取决于如何感兴趣的非营利性的工作是与您的公司。

Your message to them is that you'd like to discuss some ways you can work together to help them continue to accomplish their mission.您的邮件给他们的是，要讨论一些方法可以共同努力，帮助他们继续完成其使命。 The details of how you do that are up to you and them.详细情况您如何做到这一点是由你和他们。

Here are some things you might incorporate into your partnership:这里有一些事情你可能纳入您的伙伴关系：

*Co-branding: include the nonprofit logo and message in any advertising and promotions you do. *联合品牌：包括非营利性的标志和信息在任何广告和促销你怎么做。

*If you have a retail location, use it to help collect donations for them. *如果您有一个零售的位置，用它来帮助收集为他们捐款。 *Co-host an event or fundraiser. *共同主办的事件或筹款。

*Find ways to get your customers and vendors involved with your nonprofit partner. *找到办法，让您的客户和供应商参与您的非盈利性的合作伙伴。

*Use your existing communications (newsletters, emails, website, etc.) to tell people about your partnership. *使用您现有的通讯（通讯，电子邮件，网站等） ，以告诉人们你的伙伴关系。

It's best if you and your partner establish some goals for the partnership and map out what each organization will do to help achieve the goals.这是最好的，如果你和你的合作伙伴建立某种目标的伙伴关系和地图什么每个组织将尽，以帮助实现这些目标。 Then you should meet on a regular basis to monitor and adjust as necessary.那么你应该定期举行会议，以监测和调整是必要的。

If you'd like to get better results from your marketing, consider cause marketing.如果您想要得到更好的结果从您的市场营销，造成营销考虑。 It can be an effective way to promote your company while you help improve your community.它可以成为一种有效的方式促进你的公司，而你帮助改善您的社区。

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