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Article source: http://www.successhandler.com/ . 文章来源： http://www.successhandler.com/ 。 Used with author's permission. 用作者的许可。

December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"©, network television's longest-running, highest-rated holiday special. 12月的四十周年的原始播出的经典之作“鲁道夫红鼻驯鹿” © ，网络电视的时间最长的运行，收视率最高的特殊节日。 From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family.从我最早的童年记忆，看着鲁道夫一直是传统的，即今天继续我自己的家庭。

While Rudolph never crosses my mind during the year, a few days before and after the broadcast I'm always saying some of the classic lines to our kids: "His beak is blinkin' like a blinkin' beacon."/"I'm cute. I'm cute! She said I'm cuuuuute!"/"Now you come to elf practice, learn how to wiggle your ears and chuckle warmly and go hee-hee and ho-ho and important stuff like that."虽然鲁道夫从来没有穿过我心中在这一年里，几天之前和之后的广播我总是说一些经典线路我们的孩子： “他的嘴是blinkin '就像blinkin '灯塔。 ” / “我可爱。我很可爱！她说，我cuuuuute ！ “ / ”现在你来精灵实践中，学习如何扭动你的耳朵和热烈笑着去熙熙和镐镐和重要的东西一样。 “ I guess Rudolph remains forever etched in our minds and memories.我猜鲁道夫仍然永远铭刻在我们的脑海中和回忆。

Just in time for Christmas, there was a 40th Anniversary Collector's Edition DVD that includes a previously deleted scene and a bonus CD featuring Destiny's Child.就在圣诞节的时候，有一个四十周年纪念收藏版的DVD ，其中包括一个先前删除场景和奖金光盘采用命运之子。 There are also new lighted tree ornaments, snow globe, jigsaw puzzle, inflatable yard decorations and exclusive Beary-Limited® edition, commemorative Rudolph at Build-A-Bear Workshop.也有新的灯光树饰品，雪世界，拼图游戏，充气式庭院装饰品和专属Beary有限®版，纪念鲁道夫在建设一个熊讲习班。 No doubt, all of these products are part of a carefully designed strategy by marketing experts to capitalize on our love of Rudolph and his misfit friends.毫无疑问，所有这些产品的一部分，精心设计的战略，市场营销专家，利用我们的爱的鲁道夫和他的失配的朋友。

Success Handler Action: After you finish reading this, gather your team and discuss why customers/clients love you.成功处理行动：当您读完这一点，你的团队收集和讨论为什么顾客/客户爱你。 Be sure to remember they "buy" for different reasons than you "sell".一定要记住他们“购买”不同的原因，而不是你“卖出” 。 For instance, people buy: thrills, not circus tickets; spills, not NASCAR; and chills, not horror movies.例如，人们购买：刺激，而不是马戏团的门票;泄漏，而不是纳斯卡;和冷，而不是恐怖电影。 The more clearly you understand why they buy your products/services, the better you will be able to communicate with them.在您更清楚地理解他们为什么购买你的产品/服务，更好地，你将能够与他们沟通。 Here are some questions to help you get started:这里有一些问题可以帮助您开始：

~ What are the biggest strengths of your small business? 〜什么是最大的优势，您的小型企业？

~ How do you treat customers/clients differently than your competitors? 〜你怎么对待客户/客户不同于你的竞争对手？

~ Who are your "best" customers/clients, and what do they have in common? 〜谁是你的“最佳”客户/客户，怎么他们的共同点？

~ Which areas of your small business receive the most compliments? 〜哪个地区的小企业获得最多的恭维？

~ What are the benefits customers/clients receive from each of your products/services? 〜有什么好处客户/客户收到您的每一个产品/服务？

All of the Rudolph merchandise didn't just show up on store shelves and Web sites this month waiting for customers.所有的鲁道夫商品不只是出现在商店的货架上和网站本月等待客户。 It took a lot of advance work to design, develop and distribute them.它采取了许多推动工作，设计，开发和分发。 It also took a precise marketing plan to make sure potential customers find out about all of the many products available for decorating their homes and giving as gifts.它也采取了精确的营销计划，以确保潜在客户了解所有的许多产品可用于装饰自己的家园和给予的礼物。 As a small business owner, it is important you have a marketing plan to let your customers/clients and prospects know about all the benefits they will receive from you and your team.作为小型企业的所有者，重要的是你有一个营销计划，让您的客户/客户和前景了解所有的好处，他们将获得由您和您的团队。

Success Handler Action: Your marketing plan is a roadmap that clarifies all of the actions you will take to get your message out to the right audience the right number of times this year.成功处理行动：你的营销计划是一个蓝图，澄清所有的行动你会采取让您的讯息，以正确的权利观众人数，今年时代。 It is your path to higher sales, and includes analyses of your business, your competition and your best prospects.这是您的路径较高的销售额，其中包括分析您的业务，您的竞争，你最好的前景。 Here are five steps for creating the right plan for your small business:这里有五个步骤，创造合适的计划，您的小型企业：

1. 1 。 Conduct a SWOT, identifying your Strengths, Weaknesses, Opportunities and Threats.进行SWOT分析，找出自己的优点，弱点，机会和威胁。

2. 2 。 List your products/services and why people buy from you and your team.列出您的产品/服务和人们为什么购买你和你的团队。

3. 3 。 Describe the potential customers/clients you want to reach with your marketing efforts.描述了潜在的客户/客户你想达到你的营销努力。

4. 4 。 Write down the options you have for capturing their attention.写下的选择，您都捕捉了他们的注意。

5. 5 。 Select the strategies and tactics you will utilize to communicate with them.选择的战略和战术您将利用与他们沟通。

Taking the time now to create your marketing plan will give your small business a better shot at soaring, just like those young yearlings in Rudolph who receive flying lessons from their instructor and pal Comet.抽出宝贵的时间来建立自己的营销计划将让您的小企业更好地开枪飙升，就像那些年轻人yearlings鲁道夫谁在收到飞行经验的教练员和PAL彗星。 In fact, if you create and stick to the right plan, it could be that you'll go down in history.事实上，如果您建立并坚持正确的计划，它可能是你会载入史册。

Copyright © 2004 by Success Handler, LLC.版权所有2004年成功处理有限责任公司。 All rights reserved.保留所有权利。

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