How Important is Your Marketing?如何重要的是您的营销？

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I just found the answer to my long hours of Web 2.0 promotion.我刚刚找到的答案我很长时间的Web 2.0促进。 It's called Web2Submitter and it is a life saver.它叫做Web2Submitter这是一个生活的程序。 I am going to save at least 5 hours of submission time per week with this thing.我要节省至少5个小时提交每星期的时间与这件事。

Article source: http://www.smallbusinessnewz.com/ . 文章来源： http://www.smallbusinessnewz.com/ 。 Used with author's permission. 用作者的许可。

Bob called last week from Phoenix, Arizona with some stunning news about his web site.鲍勃呼吁上周从亚利桑那州凤凰城的一些惊人消息，他的网站上。 He first contacted me in the fall of 2003.他首先联系，我在2003年秋季。 He had a web site that was helping him generate a healthy income but he sensed he could be doing even better.他有一个网站，这是帮助他创造一个健康的收入，但他感到他可以做的更好。 He wanted to get more visitors to his web site and get more of them to contact him about his retail liquidation services.他想获得更多的游客到他的网站上，让更多的人与他联络他的零售清算服务。

Are you interested in getting more prospects to your web site and prompting more of them to contact you?您有兴趣越来越多的前景您的网站，促使更多的联系吗？

Over the two months I worked with Bob to help him clearly define his target market, identify the problem he solves, and clarify his marketing message.在两个月我与Bob帮助他明确界定的目标市场，找出问题所在，他解决，并澄清他的行销讯息。 We improved the copy on his web site and the structure of his web pages to prompt more people to contact him.我们改进了复制他的网站的结构和他的网页，以促使更多的人与他联络。 I showed him how to write articles and use them to generate a steady stream of visitors to his site.我展示他如何写文章，并利用它们来产生源源不断的参观他的网站。

Bob was happy with the results of these changes, but I wasn't.鲍勃很满意的结果，这些变化，但我不是。 He was getting more visitors to his site and more inquiries, but I thought there was potential for even more growth.他得到更多的访问者，以他的网站，更查询，但我认为有可能为更多的业务增长。 I knew that Bob could be doing better if he would just change his marketing message.我知道，鲍勃可以做的更好，如果他想改变自己的营销信息。 Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing marketing message.尽管我尽了最大努力说服，劝说他，并迅速重新考虑如何，他谈到了他做过什么，鲍勃很高兴与他现有的营销信息。

Prior to working with me, Bob had spent ten years regularly experimenting with his marketing message and had found a sentence that generated the best response he'd ever had.之前的工作与我，鲍勃花了十年定期试验他的营销信息，并发现了一句产生了最好的回答，他想要过。 It was working; he was keeping busy, making money and didn't want to mess with success.这是工作，他是保持忙碌，赚钱，不想惹的成功。

We finished our work together almost a year ago, so I was surprised when Bob called last week.我们已经完成一道差不多一年前，所以我很惊讶时，鲍勃上周呼吁。 It turns out that he hadn't stopped experimenting.原来，他没有停止试验。 He had taken my advice to heart after all and been fine-tuning his marketing message so that it described the problem he solves for his clients clearly and concisely.他采取了我的意见后，所有的心脏和已微调他的营销信息，以便它描述了他解决问题，为他的客户明确和简洁。

With this new marketing message at the top of his web page, Bob is getting 3 times the number of inquiries about his services.有了这个新的行销讯息，登上了事业的网页上，鲍勃正在3倍的数量询问他的服务。 That's 300% more people who know the problem he solves and who are contacting him about his services.这是300 ％多的人谁知道他的问题解决了，谁是他的联系对他的服务。

How much more could you be making if you had 3 times as many people contact you about your products and services?如何更可能使你如果您有3倍多的人联络您，商讨您的产品和服务？

When your prospects are considering a purchase, they are looking to solve a problem.当您的前景正在考虑购买，他们正在寻找解决问题。 They might want to eliminate back pain, fund their child's college tuition, sell off their excess inventory quickly so they have more operating cash on hand, as in Bob's case.他们可能想消除背痛，资助其孩子的大学学费，卖掉多余的库存，使他们尽快有更多的经营性现金在手，在Bob的案件。 In every case your prospect has a problem or need that prompted their purchase.在任何情况下您的前景有问题或需要，促使其购买。

Your prospects are hoping you can help them.您的潜在客户都希望你可以帮助他们。 They're hoping you have the solution to making them happier, smarter and richer.他们希望你有办法使它们快乐，更聪明和更丰富的。 They are buying the result you provide.他们正在收购的结果你提供。

When a prospect meets you or visits your web site, the first item they should see is a statement of the problem you solve.当前景或满足您的访问您的网站上，第一个项目，他们应该看到的是一份声明中对这个问题您解决。 Your prospects then immediately know whether you can help them.您的前景然后立即知道你是否能够帮助他们。

Why is your marketing message - your elevator speech - and the way you talk about what you do so important?为什么是你的营销信息-你的电梯演说-和你谈谈你怎么做这么重要？

At ten to twelve words long, your marketing message won't cover all the problems you solve, establish your credibility or the value you provide.在11点50分的话长，您的营销邮件将不会涵盖所有的问题你解决，建立你的信誉或您所提供的价值。 But if the first thing you say to a prospect doesn't get their attention, they won't stay at your web site, read the rest of your marketing materials or listen to the rest of what you have to say.但是，如果第一件事你说对前景没有得到他们的注意力，他们不会留在你的网站，请阅读其他的营销材料或听其余的你有什么要说。

Bob spent over a decade experimenting to find a marketing message that helped him generate a steady income and then in a few months discovered he could improve on it by three hundred percent.鲍勃花了十多年尝试找到一个市场营销信息，帮助他产生一个稳定的收入，然后在几个月后，他发现可以改善它的百分之三百。 Don't wait ten years to do the same with your marketing.不要等到十年这样做与您的市场营销。 Write, test and use a problem solving marketing message and more people will contact you about your products and services.收件，测试和使用一个解决问题的营销信息和更多的人将与您联系，您的产品和服务。

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