How to Magnetize Your Business如何磁化您的业务

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Article source: http://www.in2business.com/ . 文章来源： http://www.in2business.com/ 。 Used with author's permission. 用作者的许可。

Do you ever wonder how some businesses always seem to be doing so much business?你永远不知道一些企业似乎总是做这么多业务？ And how they seem to do all that business without really trying that hard?以及他们如何似乎尽一切业务没有真正试图难？ Most of us would like to have business come to us, rather than chasing it.我们大多数人希望有企业来找我们，而不是追求它。 Think of a magnet - pulling business towards your company, effortlessly and naturally.想想磁铁-拉动企业对您的公司，自然毫不费力。 Sounds good, right?听起来不错，对不对？ But how do you actually become a company like that?但你如何真正成为一个公司吗？ Here are some ways.这里有一些方法。

1. 1 。 Have a clear vision.有一个明确的设想。 What do you want your company to be?你想要什么您的公司吗？ Lasting companies have a large vision that can be true now or 100 years from now.持久的公司有很大的理想，可真正现在还是100年从现在开始。 While the vision always remains the same, these companies can adapt their products and services to fit what is profitable in the current market.虽然视力始终保持不变，这些公司能够适应他们的产品和服务适合什么是盈利在目前的市场。 That's why these companies are more successful than their competition that focuses on a specific product or service.这就是为什么这些公司都较为成功的竞争将重点放在一个特定的产品或服务。 If your company has a clear vision, it will stand out, since very few companies have one.如果贵公司有一个明确的设想，将脱颖而出，因为很少有一个公司。 Good examples of successful companies with a clear vision are: Walt Disney (to make people happy) and Merck (to preserve and improve human life).很好的例子，成功的公司有明确的愿景是：沃尔特迪斯尼（使人民幸福）和默克公司（以维护和改善人类生活） 。

2. 2 。 Make sure everyone in your company buys into that vision.请大家在贵公司购买到这一构想。 Every person in your company should agree with and be able to articulate that vision.每个人在你的公司应当同意，并能够阐明这一构想。 Each person should also understand his/her role in that vision.每个人也应该理解他/她的作用，这一构想。

3. 3 。 Be special.非常特别。 Your company should have a niche that lets you stand out from the crowd.贵公司应该有一个市场，让你站在离开人群。 Again, everyone in your company should be able to articulate it, whether at work or in casual conversation with family and friends.再次，每个人都在你的公司应该能够阐明它，无论是工作或休闲的谈话与家人和朋友。

4. 4 。 Treat your employees well.对待员工以及。 Great employees make a business.大的员工进行业务。 Offer great benefits, training, recognition and feedback.提供了极大的好处，培训，识别和反馈。 Not only do happy employees help your profits increase, but they also help you develop a great reputation as an employer, so that more great employees want to work for you.不仅乐意帮助你的员工利润增加，但它们也帮助您制定一个很高的声誉作为一个雇主，使更多的员工要为你工作。

5. 5 。 Help out your community.帮助您的社区。 Every employee should take part in this in some way, even if it is during work hours.每个员工都应参加这一在某种程度上，即使是在工作时间内。 Volunteering for worthy causes, getting involved in business organizations and mentoring programs are all great ways to give back to your community.志愿服务的慈善事业，卷入商业组织和指导计划都是伟大的方式返还给您的社区。 At the same time, you and your employees become ambassadors for your business, developing goodwill and potential business, through word of mouth and even free publicity.与此同时，您和您的员工成为大使为您的企业，发展的诚意和潜在的业务，通过口耳相传，甚至免费宣传。

6. 6 。 Become an "of course".成为一个“当然” 。 By being well-known and the best in your line of business, when people are in need of services that your company provides, it will always at least be on their short list.被众所周知的和最好的在您的业务，当人们需要的服务，您的公司提供，它会永远至少是他们的短名单。 Part of that is being everywhere.一部分正在世界各地。 When someone is in need of services that your company provides, your name should always be on their mind.当有人需要的服务，您的公司提供，你的名字应该永远是他们的想法。 The way to do that could be through local and national media, at meetings, through community service, newsletters, or word of mouth.该办法可通过地方和国家媒体，在会议上，通过社区服务，通讯，或口耳相传。

7. 7 。 Present a positive image.当前的正面形象。 Every contact with your business should be positive, from the way people dress to the cleanliness of the counters in a retail location.每一个接触您的企业应该是积极的，从人们的衣着整洁的柜台零售的位置。 It also means that all of your written materials, including business cards, letterhead and brochures look professional.这也意味着所有的书面材料，包括名片，信笺抬头和小册子看看专业。 Finally, it means that any front line customer contact is handled professionally, especially people who answer the phone at your office or greet people at the door.最后，它意味着任何前线客户联系处理的专业人士，特别是谁接听电话在你的办公室或打招呼的人在门口。

8. 8 。 Build and protect your reputation.建设和保护您的声誉。 You can do this by not gossiping and not lying.为此，您可以不闲谈，不撒谎。 Don't forget that even one negative experience with a customer can do irrevocable damage to your business.不要忘记，即使是负面的经验，客户可以做不可撤销的损害您的业务。

9. 9 。 Treat your customers like you would like to be treated, and then go 100% beyond that.对待你的客户喜欢你要加以处理，然后转到100 ％不止于此。 It makes financial sense.它使金融常识。 Did you know that it costs five times more to gain a new customer than to keep one?你知道，它的费用5倍以上，以获得新的客户比保持一个？ Consider implementing a secret shopper system to evaluate service, and reward employees for great service, too.考虑执行一个秘密购物系统，以评估服务，并奖励员工伟大的服务了。

10. 10 。 Talk with your customers.跟您的客户。 Speak with your customers regularly, through surveys, Advisory Boards, complaint hotlines.说话与客户定期通过调查，咨询委员会，投诉热线。 Thank them for their business, regularly.感谢他们的业务，定期。 Keep them updated through regular mailings.让他们通过定期更新的邮件。 Your current customers will help keep you in business, help you become aware of problems, and will refer business to you.您当前的客户将有助于使你的业务，帮助您成为意识到的问题，将参照企业给你。

When these steps come together, your company becomes a magnet.当这些步骤走到一起，你的公司成为一块磁石。 Your customers and potential customers will know that you are special and will want to do business with you.您的客户和潜在客户都知道，你是特殊的和将要做生意与您联系。 So, get ready to pull more customers and profits your way!因此，准备拉更多的客户和利润的方法！

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