How to Set Up & Organize Your Customer Mailing List For Optimum Results如何建立和管理您的客户邮寄名单最佳效果

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How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them?多少次，因为商业发布的全球Web的，你突然看到“突破”的巨大财富的潜力来来去去的只是很少人在正确的地点在合适的时间，以便能够利用这些机会？ -- You're right ... -你说得对. .. very, very few.非常，非常少。

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Your list of customers who have previously bought from you isyour most important asset.您的客户名单谁曾购买isyour您最重要的资产。 These are the customers who willprovide you with return business, which is more profitable thanthe first sale.这是谁的客户willprovide您的商业回报，这是更加有利可图thanthe首次销售。 But, are you getting the most from your customerlist?但是，你获得了最从您的customerlist ？ There are some secrets you should know, so you can squeezethe most benefits out of your mailing list.有一些秘密你应该知道，这样你就可以squeezethe最好处了您的邮寄清单。

Most business' customer lists consist of this information: Name,Address, City, State, Zip.大多数企业的客户名单包括这样的信息：姓名，地址，城市，州，邮政编码。 That's it.就是这样。 Unfortunately, thismailing list is almost worthless.不幸的是， thismailing名单几乎变得一文不值。 You need to have moreinformation in your files than just that.你必须moreinformation在您的档案不仅仅是这一点。 I have 32 informationfields in my customer database!我已经32 informationfields在我的客户数据库！ You should be able to set theseup in your computer's database, or, if you don't use a computer(you REALLY should), all this information should fit on a largesize index card in a card file.您应该能够确定theseup在您的计算机的数据库，或者，如果你不使用计算机（你真的应该） ，所有这些信息应该放进一个largesize指数卡在卡片档案。 Here are some more useful fieldsto include in your customer database:下面是一些更有用的fieldsto包括你的客户资料库：

The first 10 fields (reading across) should be self-explanatory.前10个领域（阅读各地）应言自明。 Almost any address possible can be put into my database withouthaving to leave out information or abbreviate.几乎所有的地址可能可以付诸我的数据库withouthaving离开了信息或缩写。 The next threeare for phone numbers.下三顷电话号码。 You MUST have your customer's phonenumbers, when possible, to be able to follow up quickly andefficiently.您必须有客户的phonenumbers可能时，能够迅速采取后续行动andefficiently 。 Making one phone call can be the difference betweena big sale or NO sale.决策一通电话可以区别betweena大买卖或根本没有出售。

The InqDate field is where you record the date the customer firstinquired about your products and services, and the date you sent theinformation, since it's always the same day (there's no excusenot to follow up your inquiries on the same day you receivethem).外地的InqDate是您记录的日期firstinquired客户对您的产品和服务，以及您发送日期theinformation ，因为它总是在同一天（没有excusenot跟进您的查询在同一天你receivethem ） 。 This information, coupled with the ReferSource field,tells you when your ads are hitting, and how quickly people areresponding to them.这一信息，加上ReferSource外地，告诉你当你的广告打，以及如何尽快人民areresponding他们。 If you see that inquiries are coming inslowly, or long after the ad is out, you know that you need moreaction incentives in my next ad.如果你看到，询问即将inslowly ，或很久之后的广告了，你知道你需要moreaction激励我在今后的广告。 The ReferSource field is whereyou enter the "key" from my ad.外地的ReferSource是whereyou进入“关键”从我的广告。 You should use a letter code after mystreet address to indicate which publication and issue theinquiry comes from.您应该使用字母代码后mystreet地址指明出版和问题theinquiry从何而来。 You should also code your mailings, for the samereason.你也应该你的邮件代码为samereason 。

You enter a date into the two FollowUp fields to indicate when youwant to send follow up literature to customers who don't order onthe first try.你输入一个日期的两个跟帖领域时，表明发送youwant追踪文学的客户谁不为了onthe第一次尝试。 You should put a date two weeks from the InqDatein FollowUp1, and one two weeks later than that in FollowUp2.你应该把两个星期的日期从InqDatein FollowUp1 ，一两个星期后比FollowUp2 。 Then, every day, you should run a search on these two fields to pull upany records that have today's date as a follow up date.然后，每一天，你应该运行一个搜索这两个领域撤出upany记录，有今天的日期作为后续行动的日期。 You canthen print labels and put them on the envelopes and literature youhave ready for follow ups.您canthen印刷标签，把他们的信封和文学youhave准备后续起伏。

You should use the next three fields (SubDate, SubAmount, RenewDate) forthe newsletter you publish (if you decide to publish one).您应该使用在未来三年领域（ SubDate ， SubAmount ， RenewDate ） forthe通讯您发布（如果您决定出版一） 。 These would have the这些将有

date you receivetheir subscription, the amount they paid (You should sometimes run specialprices), and the date you want to send subscription renewalinformation (usually 10 1/2 months from the SubDate).迄今为止你receivetheir订阅，他们的数额支付（您应该有时specialprices ） ，和日期要发送订阅renewalinformation （通常为10 1 / 2个月SubDate ） 。 You can thenprint labels in the same manner as you do for the FollowUp fields. thenprint您可以在标签相同的方式你的跟帖领域。

Next come the Purchase fields.下一步来采购领域。 You should have three sets of purchasefields, one for each purchase the customer makes.你应该有三套purchasefields一个，每个客户购买生产。 In the Purch1field, enter a code for the product they have purchased.在Purch1field ，输入代码的产品，他们已经购买了。 Theother two fields get the date and amount of the purchase. Theother两个领域取得日期和金额购买。 Thesecond and third sets of fields get the same information for thecustomer's second and third purchases. Thesecond和第三盘的领域得到相同的信息thecustomer的第二次和第三次购买。 The best customers tomail offers to are the ones that have purchased within the last90 days, so you don't have to worry about many customers makingmore than three purchases during that time period (though I hopethey will!).该tomail最好的客户提供的是那些已经购买了内last90天，所以你不必担心makingmore许多顾客购买超过三个在这段时间内（虽然我hopethey将！ ） 。 If someone does make a fourth purchase, move thesecond and third sets of data up to the first and second lines,and enter the new purchase information in the third data set.如果某人确实第四次购买，此举thesecond和第三盘的数据最多的第一和第二线，进入新的购买信息在第三个数据集。

These fields are extremely important.这些领域是极为重要的。 You can instantly pull up alist of customers that have purchased within the past 90 days, or60 days, or 30 days, or even 15 days.您可以即时拉动alist的客户已经购买了在过去的90天内， or60天或30天，甚至15天。 When you rent out yourhouse mailing list, this information is vital.当您出租yourhouse邮寄名单，这些信息是至关重要的。 Therental amount you can charge increases as the amount of timesince the customer's purchase decreases. Therental金额可以作为费用增加的数额timesince客户的购买下降。

The next field in my database is TotAmount, which contains aformula to calculate the total dollar amount that the customerhas purchased from me to date.下次我在外地数据库TotAmount ，其中包含aformula计算的总金额的购买customerhas我的日期。

The Comments field is used to store any miscellaneous informationabout the customer that you think is important to know.外地的朋友是用来存储任何杂项资讯的客户你认为重要的是要知道。

Use the final field, Cust#, for a specially coded customernumber that you assign each customer.使用的最后领域，客户＃ ，一个特殊编码，你customernumber每个客户分配。 Use this code to identifythe recipient of any commissions you may pay to customers who havebrought business my way.使用此代码identifythe收件人的任何委员会您可能会支付给客户的业务谁havebrought我的方式。

That's a lot of information, and you may be wondering why I wouldneed all of that.这是一个大量的信息，你可能想知道为什么我wouldneed所有这一切。 Well, I've already told you how to use thepurchase data fields for identifying the "age" of the customers.嗯，我已经告诉你如何利用thepurchase栏位数据的确定“年龄”的顾客。 You can also use the TotAmount field to compile a list of customerswho have bought more than a certain amount from you.您也可以使用TotAmount领域编制一份名单customerswho购买超过一定金额由你。 Together,these field searches can be used to produce a customized mailinglist of, for example, customers who have bought more than $50 inthe past 30 days.总之，这些领域的搜索可用于生产定制的mailinglist ，例如，顾客谁买超过50美元inthe过去30天。 These would be the most responsive people tomail to, and would render the highest rental rate of my customerlist.这些将是最敏感的人tomail ，并会使最高的租金，我customerlist 。

You can also use certain mailing list fields to identify people whoshould be dropped from my list.您也可以使用某些领域的邮寄名单确定人民whoshould是从我的名单。 For example, you can search forcustomers with FollowUp2 dates that are four weeks past today'sdate, and TotAmounts of zero.例如，您可以搜索forcustomers与FollowUp2日期是4个星期过去today'sdate ，并TotAmounts零。 These customers could be erasedfrom the list.这些客户可erasedfrom名单。 Or, you could leave them on file, and put a word ortwo in the Comments field reminding you not to mail anything elseto them, in case they inquire again.或者，您可以离开他们的档案，并把一个字ortwo在评论领域，提醒你不要什么elseto邮件他们，如果他们再次询问。 This saves me the cost ofmailing something to someone who probably won't respond.这样就节省了我的成本ofmailing的东西给某人谁可能不会作出回应。 Theymight, but chances are they won't. Theymight ，但机会，他们不会。

Finally, if you get a customer who has returned too many orders, orhas defrauded you in some way, you can put that information in theComments field.最后，如果你的客户谁已返回太多的订单， orhas骗取你在某种程度上，您可以将这些信息theComments领域。 Then, if they order again, when their file comesup, you will see their history, and can use extra caution withthem.然后，如果他们为了再次，当他们的档案comesup后，您会看到他们的历史，并能使用格外小心withthem 。

As you can see, if you use foresight when initially setting upyour customer list, you will have a valuable tool that you canuse to increase your order potential, increase your incomethrough specialized list rental, and decrease your mailing costsby eliminating "deadwood" from your list.正如你可以看到，如果您使用的远见时，最初设置upyour的客户名单，你将有一个宝贵的工具，你增加canuse您的订单的潜力，增加您的incomethrough专门清单租金，并降低您的邮寄costsby消除“朽木”从您的名单。 This is one of themost important methods you can use to increase your chances ofsuccess.这是一个themost重要的方法可以用来提高您的机会ofsuccess 。

Copyright 2004 by DeAnna Spencer 2004年版权蒂娜斯宾塞
This article may be reprinted and redistributed as long as the resource box remains intact.这条可重印和重新分配，只要资源中保持不变。 To show my appreciation to the people that use my article,I send out a free solo ad as long as it isn't promoting anything that is not family friendly.为了表明我感谢的人使用我的文章，我发送了免费的独唱广告，只要它不是促进东西不是家庭友好。 Once I receive confirmation of the location of the article, I will send the ad.一旦我收到确认位置的文章，我将发送广告。 Please send an email to pnewsletter2004@yahoo.com with the url or a copy of the ezine that this article was listed in.请以电子邮件寄至pnewsletter2004@yahoo.com的网址或副本的联系我们，这条被列为英寸

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