The Undeniable Power Of A Headline 不可否认的权力标题
By Maurice Smith 莫里斯史密斯
Copywriters as well as journalists know the power of a well written headline. Even with that knowledge many people continue to under rate just how critical a powerful headline is in determining the success of an article, ad, press release, web site or marketing document of any kind. 撰稿人以及新闻记者知道权力以及书面标题。即使知识很多人继续下率的关键是如何强大的标题是在确定成功的一篇文章，广告，新闻稿，网站或销售文件任何种类的。
Whatever type of marketing document one is concerned with it is vital that the headline be compelling enough to grab the readers attention. If the headline isn't great it is unlikely that the document will get read, or at least not read as much as the document may deserve. 什么类型的营销文件之一关注的是至关重要的是，标题是足够的吸引力吸引读者的注意。如果标题不是很大这是不可能的文件将获得阅读，或至少不读一样文件可能值得。
Since the success of a marketing document depends on the attention attracted by the headline it is important to give careful consideration to using just the right words. To start, your headline should specifically target your prospects. If your headline doesn't "speak" to the people you want it to you are likely to have little success with the document itself. Any results achieved with a marketing document will be in direct proportion to the quality of your headline. Headlines should arouse interest and grab one's attention. 由于成功的市场营销文件取决于所吸引注意的标题重要的是要认真考虑只使用权的话。要开始，您的标题应专门针对您的潜在客户。如果您的标题“不说话” ，以人们想要给你很可能收效甚微的文件本身。任何取得的成果与营销的文件将是成正比的质量，您的标题。标题应引起关注和抓住一个人的注意。
If your headline isn't a success your document won't be read, sales won't be made. A great many people will read headline copy but only a small percentage will read the rest of the document. Half of your writing time should be spent developing a headline. If you develop a great headline that draws the reader's attention you stand a much better chance of getting what you've written read. 如果您的标题是不是一个成功的文件将无法读取，销售将不会作出。很多人会读标题复制，但只有一小部分将宣读的其他文件。半数您的写作时间应用于发展中国家的标题。如果你制定一个伟大的标题，吸引读者的注意你站在一个更好的机会得到你所撰写的阅读。
However, a great headline cannot guarantee that your writing will be a success. The body copy must also explain the benefit(s) expressed in the headline. 然而，一个伟大的标题无法保证您的写作一定会取得成功。副本的身体还必须解释受益（星期日）表示，在标题中。
Although a great headline can lead to the success of a document with good or even excellent content the opposite is not true. A headline that leaves something to be desired can condemn good or even great body content to go largely unread. 虽然一个伟大的标题可以导致成功的一份文件，良好的，甚至优秀的内容相反的是不正确的。作为标题，使一些不理想可以很好的谴责，甚至伟大机构的内容基本上未读。
Writers should keep in mind that all headlines should be useful to the reader. The reader should feel a sense of urgency as he/she reads. A great headline conveys the idea that 'this benefit' is unique. 作家应该牢记，所有的标题应该是有用的读者。读者应该感到一种紧迫感，因为他/她写道。伟大的标题传达的想法，这得益于'是独一无二的。
Headlines that trigger strong emotions are usually successful. It's important that a headline offers the reader a reward for reading. Great headlines are believable but also intriguing.标题引发强烈情感通常是成功的。重要的是，一个标题为读者阅读奖励。大标题是可信的，但也耐人寻味。
Writers have a variety of headline styles to choose from. However, the headline style should directly relate to the style of the body content. Some headlines are referred to as 'direct headlines'. These headlines simply state the selling proposition in a very direct way. 'Indirect headlines' take a more subtle approach than direct headlines. This type of headline can use the reader's curiosity to invoke continued reading. 'News headlines' are written as a news release. 'How to headlines' usually get read. Other headline types include: 'command headlines, 'question headlines', 'testimonial headlines' and 'reason why headlines'. 作家有各种各样的标题样式可供选择。然而，风格的标题应直接涉及的样式机构的内容。一些头条被称为直接的头条。头条只是这些国家的销售主张在一个非常直接的方式。间接头条'采取更微妙的方式比直接头条新闻。这种类型的标题可以利用读者的好奇心援引继续读。 '新闻标题'是写新闻稿。如何头条新闻 ， 通常会阅读。其他标题类型包括： '命令的头条新闻， '问题的头条' ， '推荐头条新闻'和'原因的头条。
By understanding the power of a great headline one realizes the importance of giving a great deal of consideration to headline development. By creating intriguing and believable headlines that spark an interest in the reader a writer can be certain that his/her documents will be read more often. 通过了解的强大功能之一意识到标题的重要性给予了大量的审议头条发展。通过建立和可信的有趣标题引发兴趣的读者一个作家可以肯定他/她的文件将阅读更多经常。
Maurice Smith is the owner and creator of the 3-Minute Headline Creator which helps business owners create headlines and ads with his push button software.莫里斯是史密斯的所有者和创造者3分钟标题制作，帮助企业所有者创造的标题和广告与他的按钮软件。 You can find more of Maurice Smith's work at: http://www.3minuteheadlines.com and http://www.adcopycreator.com您可以找到更多的莫里斯史密斯的工作： http://www.3minuteheadlines.com和http://www.adcopycreator.com
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