Imagine a way of getting INSTANT traffic to your site without paying for it? 试想一种方式越来越方便您网站的流量，而无需交纳呢？
Discover Google's Undisclosed Secret, The Free Click Formula, Hidden Since 1998 (The Birth Of Google)发现谷歌的未公开的秘密，免费按公式，隐藏自1998年以来， （出生谷歌）
Author: Phillip Skinner Introducing Paul Myers 作者：菲利普保罗斯金纳介绍迈尔斯
Hi, folks! Let's start by... 嗨，人！让我们先... "Counting to Ten" Something of a personal milestone for me. It was 10 years ago today that I registered TalkBiz.com and changed the name of the newsletter to what it is now. “计数到十”某种个人的里程碑箱。这是10年前的今天，我注册TalkBiz.com和改变名称的通讯，它是什么了。 I'm really not sure if it feels more like 2 years or 20. I started banging out some reminiscences and significant events online over that time, and it got to be way too long even for me, and it still wasn't anything like useful. So, I deleted it. Maybe when I don't have more practical stuff to do. 我真的不知道，感觉更像是2年或20 。撞我开始了一些回忆和重要事件的在线时间，而且必须是太长的方式甚至对我来说，它仍然没有东西有益的。所以，我删除它。也许当我没有更多实际的东西做。 ;) It's been an interesting ride, so far. ; ）这是一个有趣的游戏机，迄今。 Let's see what the next 10 years bring. I hope your next 10 years online are at least as good to you as the past 10 have been to me. "So, What Have You Got?" 让我们看看在未来10年内实现。我希望您今后10年内线上至少有一样好你在过去的10一直给我。 “所以，什么你有？ ”
TalkBiz News TalkBiz新闻 Monday, January 28, 2008星期一， 08年1月28日 -----===(*)===----- One of the things I was reminded of this year was just how much we each have to work with. 其中一件事使我想起今年是多少，我们都有合作。 A lot of us don't really see the true extent of our possibilities and resources, which inspired me to do some of the writing I did this year. 我们很多人并不真正看到的真实程度的可能性和资源，这启发我做一些我没有书面今年。 The first piece in that vein was a short report called, "The Fortune at Your Fingertips." 第一条在这方面是一个简短的报告名为“财富在您的指尖。 ” If you haven't read it yet, you can grab a copy here: http://www.talkbizhq.com/power 如果你没有看到它，可以抓住的副本的位置： http://www.talkbizhq.com/power The response to that one was a bit surprising at first. 的反应，一个是有点令人意外在第一。 When I looked at it as a whole, it became obvious why: It dealt with things that were useful to anyone, at any level of business. 当我望着它作为一个整体，很明显的原因：它处理的东西，是有用的任何人，任何级别的业务。 People at different levels just got different things from it. 人们在不同层次有不同的只是它的东西。 For new folks, it was the process for recognizing and cataloguing their resources, which lead to a lot of pleasant surprises. 对于新的人，这是进程的认识和编目的资源，从而导致了许多惊喜。 For more experienced folks, it was the systematic approach to spotting and developing the opportunities available in those resources. 对于更有经验的人，这是系统的办法，发现和发展现有的机会在这些资源。 That's a clue for you product developers. 这是一个线索为您产品开发。 You want to stay focused on your main purpose and theme, but it's often quite useful to present it from multiple perspectives. 要继续关注您的主要目的和主题，但它通常是非常有用的目前它从多个视角。 It's fine to give people concrete processes. 它的优良，使人民的具体过程。 That's a necessary service. 这是一个必要的服务。 If you really want to help them, you should also show them how to see things through your product that you might not even see yourself. 如果你真的想帮助他们，你也应该告诉他们如何看待您的产品，你可能甚至看不到自己。 Get people's imaginations involved in a systematic way, and they'll find much more value in the experience. That goes for you consultants, too. 让人们的想像力参与了系统的方式，他们可以找到更多的价值体验。无论是你的顾问了。 Maybe even more than the "how to" folks. 也许甚至超过了“如何”人。 Entrepreneurs are, by nature, opportunity focused. 企业家的性质，机会的重点。 They're uniquely oriented to seeing possibility and potential. 他们独特的面向看到的可能性和潜力。 Helping them do that in a focused and practical way is one of the best gifts you can give them. 帮助他们做到这一点的重点和切实可行的方式是最好的礼物，您可以给他们。 The money you'll both make from it doesn't hurt, either. 这笔钱你都使从它没有受伤，要么。 "What Price For Success?" “什么价格的成功？ ”
One of the ways I keep track of what folks really want to learn is watching discussion forums. 的方法之一，我一直跟踪什么人真的想学习都在注视着讨论论坛。 There's a lot of nonsense going on in even the best of them, but there's also a lot of really good questions. 有很多废话会在即使是最好的，但也有很多非常好的问题。 One came up this weekend at the Warrior Forum. 一个来到了本周末在战士论坛。 It can basically be summed up as, "What's up with the crazy prices in this market, and how do I price my product?" 它可以基本上概括为， “什么是疯狂的价格在这个市场上，以及如何价格我的产品？ ” There was some other stuff in there, but this is the useful part for our purposes. The usual responses to "How do I pick a price" follow the lines 有一些其他的东西在那里，但这是有用的部分我们的目的。通常的反应， “我要如何挑选一个价格”后续行 of: 包括： -> Look at what other people charge for similar products in your market. -> “看看其他人负责同类产品中的市场。 -> Test pricing to see what level gets you either the most sales or the highest visitor value. -> “试验定价看到什么水平得到您最销售或游客的最高值。 -> Figure out how much you want to make, how many sales you believe you can generate, and what price you need to charge to reach that goal. -> “图多少您想，有多少销售您认为您可以产生，什么价格你需要充电实现这一目标。 The last one is a bit odd, but it will work. 最后一个是有点奇怪，但它的工作。 The first two are standards. 前两项是标准。 And there's at least one additional, more scientific system that involves the first two and some math. 还有至少一个额外的，更科学的制度，涉及前两个和一些数学。 They all leave out a very important question. 他们都留下了一个非常重要的问题。 One that can literally make or break your business. 其中，可实际上成败您的业务。 Fortunately for my muse, that factor relates directly to the other part of the question. 幸运的是我的灵感，这一因素直接关系到其他部分的问题。 "What's with the crazy prices in this market?" “是做什么用疯狂的价格在这个市场？ ” To steal a line from the dirt peddlers, it's all about... 偷线从泥土摊贩，这是所有关于... "Location, location, location." “位置，位置，位置。 ” .... .... This part of the answer will help you with a lot more than your pricing of any one product. 这部分的回答将帮助您拥有更多的价格比你的任何一个产品。 It will help you define your current place in your market, and help you plan where you want to move to. 它会帮助您确定您当前发生在你的市场，并帮助您计划要转向。 Along with how to get there. 随着如何到达那里。 And how to know if you're at risk of getting bug-stomped by anyone who does know this stuff. 以及如何知道如果你的风险越来越缺陷踩了谁做任何人知道这个东西。 Funny how this stuff all fits together when you look at it, eh? 有趣的东西如何共同所有适合当你看，嗯？ .... .... The wide range of prices one sees, and why they happen, are a function of market self-selection. 各种各样的价格人们看到，为什么他们一点，是市场功能的自我选择。 This is pretty simple to map out. 这是很简单的地图了。 All you need to do is step back and look at who's selling what to whom for how much. 所有您需要做的是后退一步，看看是谁销售谁是多少。 It's a natural part of the information economy, especially at this stage of the game. 这是一个很自然的一部分，信息经济，尤其是在这一阶段的比赛。 There are tiers developing within the market. 有层次发展中国家的市场。 Not to mention tears, among those who don't get this. 更不用提的眼泪，在这些谁没有得到这一点。 It may well be the biggest reason for the frustration felt by folks who know they should be selling more and can't figure out why they're not. 这很可能是最大的原因感到沮丧的人谁知道他们应该销售更多的和不知道为什么他们没有。 .... .... Here's the current situation... 这是当前形势... We have people with nothing useful to say, charging $97 to prove it to us. 我们已经没有什么人有益说，收费97美元，以证明它给我们。 We know why they do that. 我们知道他们为什么这样做。 We have other folks literally giving away stuff that can make people fortunes. 我们其他人几乎放弃的东西，可以使人们的命运。 But why would they do that? 但是，为什么他们会这么做？ It comes down to their goals and business models, mostly. 它归结为自己的目标和商业模式，主要是。 It also links back to how deeply the information involved affects their business. 它也连结到如何深入参与的信息影响了他们的业务。 Let's make that last part a bit less obtuse, shall we? 让我们的最后一部分少一点钝，好吗？ ;) ; ） For example, an SEO guy might give out SEO basics, to prove his experience, and to develop his market. 举例来说，某球员可能给了搜索引擎优化基础，以证明他的经验，并制定自己的市场。 If he finds a cool conversion technique, he might give that out for free, where someone specializing in that field might charge top banana for it. 如果他发现了很酷的转换技术，他可能会给予了免费，如果有人专门从事这一领域可能会收取顶端香蕉的。 That "throw-away" tip generates good will, shows that he's not just a one trick pony, and costs him nothing. 这种“被扔掉的”小费产生良好的意愿，表明他不只是一个一匹黑马，和他没有任何费用。 It's not part of his "inventory." 这不是他的“存货” 。 .... .... It gets weirder as the market matures. 它得到weirder随着市场的成熟。 More experienced people jump in, with better systems, and expand their knowledge beyond previous norms. 更有经验的人跳的，更好的系统，并扩大他们的知识超出以往规范。 Those people can give away a lot more than less experienced folks and still have enough in reserve to charge the big bucks. 这些人可以放弃很多超过经验不足的人，仍然有足够的储备，以收取大笔。 By giving that earlier stuff away, they're providing their prospects with what they need to know to earn the money to pay for those higher priced products. 让以前的东西了，他们的前景提供他们所需要知道，挣钱来支付较高的产品。 They're investing in loyalty. 他们投资的忠诚度。 They could easily wipe out the lower end of their competition. 他们可以很容易地消灭低端的竞争。 And some of them will. 有些人会。 .... .... With all of this going on, you see different transaction pools developing. 所有这一切发生，你会看到不同的交易池发展中国家。 This is where this stuff starts to make sense. 这是这个东西开始有意义。 At one end, you have newbies selling stuff that only other newbies would buy. 在另一端，你必须新手出售的东西，只有其他新手买。 (What we in the trade call "crap.") At the other end, highly experienced people selling only to other highly experienced or successful people. （什么，我们在贸易称之为“废话。 ” ）在另一端，具有丰富经验的人只出售给其他具有丰富经验或成功的人。 In the middle are folks with various degrees of skill and knowledge selling to those with less skill and knowledge than their current stock. 在中间的人不同程度的技能和知识出售给那些不到技能和知识比其目前的股价。 That's the basic framework. 这是基本框架。 Obvious, yes? 很明显，是吗？ It gets usefuller soon. 它很快得到usefuller 。 Really. 真正地。 .... .... There are a small number of people and companies whose product lines are developed to help people at all stages of the game. 有少数人与公司的产品线的开发，帮助人们在各个阶段的比赛。 They're marketed to increase in value and price as their prospects/customers become more savvy and sophisticated. 他们是销售增加的价值和价格作为前景/客户变得更智慧和成熟。 That's called "walking them up the ladder." 这就是所谓的“走起来的阶梯。 ” Each prospect in a given market segment fits at only one of these levels at a time. 每个前景在某一市场只适合在一个水平上。 There are ranges within which each level will tend to price things. 有范围内每个级别将趋于价格的事情。 The lower the level, the lower the pricing range. 较低的水平，较低的定价范围。 These ranges are loosely enforced by the people in their respective markets. 这些松散的范围是执行的人在各自的市场。 That enforcement is based on perspective and perception. 这是执法的基础上的观点和看法。 For example, people at the higher end of the scale will often assume that prices below their "floor" aren't worth their time. 例如，人们在高端的规模往往会认为价格低于其“请”是不值得的时间。 This is because they believe that no-one with the experience to teach them anything useful would sell for less than that "floor" price. 这是因为他们认为没有人的经验教他们任何有用的售价将低于“下限”的价格。 People at the lower end of the experience scale will tend to assume that higher priced products are beyond their skill level, and would thus be unusable by them. 人们在低端的经验表时，将倾向于认为，价格更高的产品超出他们的技能水平，从而得到他们所使用。 As often as not, they're both right. 经常不，他们都是正确的。 It's a useful filtering system, as long as you're aware of the limits of the thing. 这是一个有益的过滤系统，只要你知道界限的事情。 This is where it ties back into the first question about how to set pricing. 这是它关系到的第一个问题，如何设定价格。 I told you I'd get there. 我告诉你我想那里。 .... .... Before you do any of the other things that are usually mentioned in response to that question, you need to know what level of the market you fit into, and what level your prospects see themselves at. 在您做任何其他事情通常是回应中提到的这个问题，您需要知道什么级别的市场你适合和什么级别的前景看到自己。 Those are the most important factors in setting your prices. 这些都是最重要的因素设定价格。 If you see yourself as selling to newbies, you want to keep the information clear and simple and the products inexpensive. 如果你看到自己的销售新手，您想要保留的信息简单明了的产品便宜。 If your product gives them too much at once, they'll be confused by it and it will fail them. 如果您的产品给他们太多的一次，他们将所迷惑它，它会辜负他们的期望。 Yes, Virginia, it is possible to give too much value. 是的，弗吉尼亚州，有可能给太多的价值。 .... .... If you see yourself as offering information that delivers what the higher end of the market wants, you'll start your pricing process in that range. 如果你看到自己提供信息，提供了高端市场的需求，您就可以开始你的定价过程在这个范围内。 All you need to do is look around at what they already buy. 所有您需要做的是看看在他们已经购买。 Don't worry if you're unknown. 不要担心如果你下落不明。 As long as you can deliver, you're qualified. 只要你能够提供，你是合格的。 Don't believe that? 不相信？ Look at the number of people who come "from nowhere" and release a first product for $500 or more. 看多的人谁是“从零开始” ，并推出第一款产品为500美元或更多。 If you really know your stuff, it should be easy enough to prove it. 如果你真的知道你的东西，应该很容易证明这一点。 .... .... You do the same whatever level you decide you're at. 你做什么水平你决定在你。 And that's really all it is, assuming you have the skills - a decision. 这真的是所有的，假设你的技能-决定。 You know those people who tell you that you have to spend years, pay your dues, etc? 你知道这些人谁告诉你，你要花费几年，您的会费缴纳等？ Ignore them. 忽略他们。 If you've got the goods, go for whatever level you want. 如果你有货物，去什么水平你想要的。 If you're wrong, you'll get slapped back into place quick enough. 如果你错了，你会得到恢复征收到位够快。 And, no matter what anyone says, as long as you don't lie to people, it's not terminal. 而且，无论任何人说，只要你不撒谎的人，这不是终端。 By the way, you can be very advanced and want to sell to newbies. 顺便说一下，你可以非常先进的，并希望出售给新手。 That can be a sound strategy. 这可以是一个明智的策略。 Everyone sells to people at or below their skill and experience level. 每个人都出售给人民或低于他们的技能和经验水平。 The danger arises when you try to sell above it. That's when you get slapped. 产生的危险当您尝试出售它上面。那是当你征收。 .... .... Regardless of the level you choose, you may need to make some adjustments to your product. 无论您选择哪一种等级，您可能需要作一些调整，以您的产品。 If it's too advanced for your market, trim it down. 如果它太先进的市场，削减下来。 Make two or more products out of it and sell them separately. 使两个或两个以上的产品，它和销售分开。 If it's got killer info, but seems to lack impact, get out your copy of the "Thud Report" and add some kick to the thing. 如果它获得信息的杀手，但似乎缺乏影响力，让您的副本， “轰的一声报告” ，并添加一些球的事情。 If you don't have the "Thud Report" yet, get it. 如果你没有的“轰的一声报告”还得到。 It's at http://www.TheThudReport.com 这是在http://www.TheThudReport.com By the time you're done with your adjustments, you should have an idea of your price range. 到时候，只要你做你调整，你应该有一个想法，你们的价格范围内。 Alternatively, you may choose the price range and make the product fit within it, with always at least a bit more value than your competition in that same range. 或者，您可以选择价格范围，使产品符合它，并始终至少有一点更多的价值比你的竞争在同一范围内。 Gotta secure that spot, folks. 爱是确保现场，人们。 Remember those people giving away the killer info for free. 请记住这些人放弃杀手信息是免费的。 If they're not in your market yet, they will be soon enough. 如果他们没有在您的市场还没有，他们将很快不够的。 You want to get there before they do. 你想在他们那里做。 Otherwise, you're "What's for dinner." 否则，你“怎么吃晚饭。 ” .... .... There's another group we haven't mentioned. 还有一个组，我们没有提到。 They're the folks whose information is "different" than the mainstream. 他们是人们的信息是“不同”不是主流。 It doesn't quite fit the usual material in their market, but it provides very real and practical value. 它不太适合一般材料在自己的市场，但它提供了非常实际和实用价值。 Often that value reaches everyone, at any level of the business. 常常是每个人的价值达到在任何级别的业务。 They can sell great stuff for cheap, and then turn around the next week and sell tiny reports for mondo prices and get great testimonials for their efforts. 他们可以卖的东西非常便宜，然后转身下周和出售小报告蒙价格，并获得出色的推荐他们的努力。 Those people are in a different playground, and can pretty much do whatever they want. 这些人是在一个不同的游乐场，并且可以非常为所欲为。 They're the wild cards in the game. 他们是外卡的球员。 There are wild cards in every market. 有外卡在每一个市场。 If you don't fit that label right now (and the vast majority of people don't), learn to be one. 如果你不适合该标签现在（和绝大多数人不） ，学习是一个。 Find at least one aspect of your market or niche where you can deliver things that no-one else is touching. 找到至少一个方面的市场或利基，您可以提供东西，没有人是感人。 If this isn't natural for you, don't be surprised. 如果这是不自然的你，不要感到惊讶。 It isn't a "normal" way of doing things. 这不是一个“正常”的处事方式。 But it can be very useful for breaking up the range limitations people might associate with you. 但是，它可以是十分有益的打破各种限制人会与你联系。 And it will keep you fresh. 它将让你记忆犹新。 Jokers are seldom bored. Jokers很少无聊。 Or boring. 或无聊。 .... .... Make no mistake: None of those levels of the market are inherently superior to any other. 毫无疑问：无这些层次的市场本来就优于其他任何。 There are only levels that are safer. 只有各级的安全。 And that only becomes a relevant question when there's a big dog in the yard that really _deserves_ to be the Big Dog. 而只有成为一个相关的问题时，有一个大狗在院子里，真正_deserves_是大狗。 Even then, it's only an issue if MondoMutt wants to go for the whole market and plays the "free basics" or "tiered product line" games. 即使这样，这只是一个问题，如果MondoMutt想对整个市场和发挥“免费基本”或“分级生产线”游戏。 It's relatively easy to deal with Captain Canine, but you need to know that's who you're dealing with. 这是相对容易处理船长犬，但你必须知道这是谁你处理。 You need to be able to recognise him or her before you're Purina Light. 你要能够认识到他或她之前，你普瑞纳轻。 .... .... Big Dog or no, you need to recognize your market level. 大狗或根本没有，你必须承认你的市场水平。 Look at those different groups. 看看这些不同的群体。 Which one are you in as a consumer? 哪一个，你作为一个消费者？ As a merchant? 作为一个商人？ What do you buy, and at what prices? 你怎么买，以及在什么价格？ Same questions for what you sell. 同样的问题您所售产品。 Is that where you want to be? 是，如果你想成为？ Either way, you may need to make some adjustments to your advertising, your products and pricing, and your overall positioning. 无论哪种方式，您可能需要作一些调整，以您的广告，您的产品，价格和您的整体定位。 The clearer you are on this, the better you'll do and the less work it will take you to do it. 更明确您是这一点，你会更好地做和欠工作，将带您这样做。 .... .... Is your business at risk from the more experienced people in your market? 您的企业是危险的经验更丰富人民在您的市场呢？ If so, what do you need to do to minimize that risk and move up the ladder? 如果是这样的话，你需要做的，尽量减少风险和上升的阶梯？ If you're really a wild card you can get away with selling ace products for deuce prices. 如果你是真正的外卡，您可以摆脱销售王牌产品见鬼价格。 (But you probably don't produce deuce products, so the reverse isn't likely true.) If you're not really a wild card (and most people aren't, even if they believe they are), then you can't do that. （但是你可能不产生见鬼的产品，因此，扭转可能不会如此。 ）如果你不是一个真正的外卡（和大多数人都没有，即使他们认为他们是） ，然后您就可以'吨做到这一点。 You need to understand your positioning and adjust to it. 您需要了解您的定位和适应它。 Or do what it takes to change it. 还是需要采取哪些措施来改变它。 If you want to change your market position, you need to first know what it really is. 如果您想更改您的市场地位，你首先需要知道什么是真的。 There's your map. 有您的地图。 Have fun. 有趣的。 Paul 保罗 URLs from this issue: 网址这个问题： "The Fortune At Your Fingertips" “财富在您的指尖” http://www.talkbizhq.com/power http://www.talkbizhq.com/power "The Thud Report" “在轰的一声报告” http://www.TheThudReport.com http://www.TheThudReport.com Also: The subscriber special on "The Idea Spot" is still available. 又：特殊的用户对“现货的理念”仍然是可用。 To get the book at the reduced rate, without the audios, just go to http://www.theideaspot.com and see if it fits what you need. 要获得这本书在降低利率，但audios ，只要到http://www.theideaspot.com和看它是否符合你的需要。 If so, click on the phone number at the bottom of the page for the "secret discount." 如果是的话，按一下电话号码底部的网页的“秘密的折扣。 ” -----===(*)===----- -----===(*)===----- Find this useful? Click Here To Buy me a beer! 找到这个有用吗？ 点击这里买我的啤酒！
TalkBiz, Inc TalkBiz公司 651 E 24th St 651法国24街 Erie, PA 16503 伊利，美国宾夕法尼亚16503 Copyright 2007 TalkBiz, Inc. 版权所有2007 TalkBiz公司 -----===(*)===----- -----===(*)===----- "100% of the shots you don't take don't go in." “ 100 ％的投篮你不采取不进去” - Wayne Gretzky -韦恩雷茨基
Back To Base Right Here 回到基地在这里
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