Identify The Ideal Target Audience With These 5 Tips确定理想的目标受众与这些5个窍门

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I just found the answer to my long hours of Web 2.0 promotion.我刚刚找到的答案我很长时间的Web 2.0促进。 It's called Web2Submitter and it is a life saver.它叫做Web2Submitter这是一个生活的程序。 I am going to save at least 5 hours of submission time per week with this thing.我要节省至少5个小时提交每星期的时间与这件事。

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Narrowing your focus to one primary group of people is often difficult for small business owners.缩小您的一个重点小学一群人往往是困难的小企业主。 They want to help everyone — and very often their product or service CAN help a variety of people.他们希望能帮助每个人-，而且往往他们的产品或服务可以帮助各种各样的人。

It also goes against human nature to narrow your focus in order to grow a business.它也违背了人类的本性以缩小您的重点，以扩大业务。 Common sense seems to tell us if we want to grow our business big, we need to appeal to more people.常识似乎告诉我们，如果我们要发展我们的业务大，我们必须呼吁更多的人。

In reality the opposite is true.在现实情况恰恰相反。 When we narrow our focus to a particular group of people we become an expert in solving their particular problems.当我们缩小我们的工作重点，以某一特定群体的人，我们成为一个专家，以解决他们的具体问题。 We get to know them very well and we can develop additional products and services to fill their needs.我们了解他们非常好，我们可以开发更多的产品和服务，以填补他们的需求。

So how do you decide who to market to?因此，你如何决定谁的市场呢？

Following are 5 tips:以下有5个秘诀：

1) Think about the type of people who can MOST benefit from what you have to offer. 1 ）思考型的人谁可以从最有利于你所提供的。

2) Think about who you would most enjoy helping, or working with. 2 ）对谁想想你最喜欢的帮助下，或工作。

3. 3 。 Think about the type of people who will be easiest to reach, AND who will be most receptive to what you are selling.思考型的人谁将是最容易达到，谁是最容易接受你的销售。 These will be people who KNOW they have THE problem you can solve and are LOOKING for a solution.这将是人谁知道他们有问题可以解决，并正在寻找解决办法。

4) Know that just because you select a particular group of people to focus your marketing on, does NOT mean you can't help others who may come to you. 4 ）知道，因为你选择一个特定的一群人，重点对您的营销，并不意味着你不能帮助别人谁可能会来找你。 It only means you're going to focus your proactive marketing efforts on the target group you select.它不仅意味着你打算把重点放在你的主动营销努力的目标群体的选择。

5) Lastly, don't over-think it. 5 ）最后，不要过分相信它。 Listen to your gut, pick a group you feel you can really help and proceed with the development of your marketing plan.聆听你的直觉，挑选一组你觉得自己能真正帮助，并着手制定自己的营销计划。 Marketing is a fluid process.市场营销是一种流体的过程。 The important thing is to start.最重要的是开始。 You can always refine your audience and your plan later as you learn more.您可以随时修正您的观众和你的计划后，您了解更多信息。

(C) 2005 Debbie LaChusa （ C ） 2005分黛比LaChusa

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