Improving Lead Generating and Conversation Rates: Think Like a Farmer提高导致发电和会话率：觉得像一个农民

Notification of Funds Received 通知收到的资金
Do you just wish you had emails like that in your inbox everyday?你只希望你的电子邮件一样，在您的收件匣日常生活？ Well, now you finally can!那么，现在您终于可以！ I can't reveal too much but I can show you the page:我不能透露太多，但我可以告诉你的网页：

Article source: http://workoninternet.com/ . 文章来源： http://workoninternet.com/ 。 Used with author's permission. 用作者的许可。

John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years.约翰是一个自由摄影师在俄亥俄州谁打电话告诉我，他沮丧的广告和促销活动，他一直试图在过去的几年里。 Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries.每次他不促销邮寄给他的名单10000 ，他是幸运的，如果他得到一个或两个查询。 I had a similar call from a corporation that was spending its time and money driving traffic to its web site.我有一个类似的电话公司是花费了时间和金钱的驱动流量的网站。 With six thousand visitors a day, they were only getting a couple of inquiries per week.随着6000游客一天，他们只获得一对夫妇的调查每星期。

Both businesses were spending a lot of money to get attention but weren't converting this attention to leads.这两个企业花了很多钱得到关注，但并没有转化这一注意线索。

Are you having the same problem?您是否具有相同的问题吗？

Marketing is a lot like farming.市场营销是一种很像耕作。 You can't just head out to your fields and bring in a bountiful harvest.你不能把头伸出你的领域，实现了丰富的收获。 First, you buy seed from the money you've budgeted.首先，你买种子的钱您的预算。 You buy enough to be sure that a good crop will germinate and thrive until harvest, and you're likely to plant several different crops to hedge the weather and the market.您购买足够，以确保一个良好的作物会发芽，茁壮成长，直到收获，你很可能工厂几个不同作物对对冲天气和市场。

You may not be interested in becoming a farmer, but if you want to see your business grow there are three ways thinking like a farmer can help you.您可能没有兴趣成为一个农民，但如果你想看到您的业务增长有三种方式思维像一个农民可以帮助您。

1. 1 。 Learn How to Collect More Leads A farmer needs seed and lots of it to bring in a bountiful harvest.了解如何收集更多的领导的农民需要的种子和大量的它带来了丰厚的收获。 You need a lot of quality leads to increase your clientele.你需要大量的质量导致增加您的客户。

If your ads or mailings aren't resulting in a steady stream of inquiries, find out what's not working and change it.如果您的广告或邮件没有造成源源不断的调查，找出没有工作和改变它。 By changing a couple of sentences of your marketing copy or your offer, for example, you can increase response rates by a factor of ten or more.通过改变一对夫妇判刑您的营销复制或你的报价，例如，您可以提高反应率由10倍或更多。

Could you collect more leads with the right marketing strategy and marketing copy?你能收集更多的领导权的营销策略和营销副本？

2. 2 。 Learn How to Increase Your Lead Conversion Rate A farmer who had spent his savings on seed wouldn't plant his field, then go on vacation and come back months later expecting to find a healthy crop.了解如何提高您的客户转换率一名农民谁已经把积蓄都用于对种子植物不会他的领域，然后去度假回来后希望找到一个健康的作物。 While you may be the exception, this is the way most people market their businesses.虽然您可能是例外，这是大多数人的市场业务。 According to The Yankee Group, between 40% to 80% of new business leads aren't converted simply due to lack of follow-up.据Yankee集团之间， 40 ％至80 ％的新的商业机会并不仅仅转换由于缺乏后续行动。

Many businesses spend money on getting attention and then don't follow up on a prospect's interest by giving them the information or contact opportunity they want.许多企业把钱花在越来越重视，然后没有后续前景的兴趣，使他们的信息，或与他们想要的机会。 What you tell a prospect and how promptly you respond when they show an interest determines whether they continue to stay in touch.你告诉前景，以及如何迅速作出反应你当他们表现出的兴趣，他们决定是否继续留在触摸。

Of the people who see your ads, what percentage respond?人谁看到您的广告，多少百分比反应？

Of the people who visit your web site, what percentage contact you?人民谁曾经访问过您的网站，多少百分比与您联系？

Of the people who contact you, what percentage become clients and customers?人民与您联系谁，多大比例成为客户和客户？

Could you increase your lead conversion rates by improving your Internet, phone and mail follow-up?请问您增加导致的转换率提高您的Internet ，电话和邮件的后续？

3. 3 。 Learn to Use Systems that Generate Leads, Nurture Them and Increase Conversion Rates Today's farmers are as technologically and information savvy as any of us.学习使用生成系统，供应，培育和提高转换率今天的农民作为信息技术和精明的作为我们任何人。 Farmers use GPS in their tractors to plant their crops, the web to connect to weather forecasting and crop price information web sites to track their markets.农民使用全球定位系统的拖拉机厂的作物，在网上连接到气象预报和作物价格信息网站，以跟踪它们的市场。

Using high tech information and machines to get the work done, today's farmer has a system for buying seed and supplies, planting, maintaining and harvesting his or her crops.利用高科技信息和机器得到所做的工作，今天的农民有一个系统，购买种子和用品，种植，维护和收获他或她的作物。 They make good use of systems and machines to increase their chances of bringing in a bountiful harvest.他们充分利用系统和设备，增加他们的机会，使在一个丰富的收获。

In the case of the corporation mentioned above, a simple change to their web site increased their lead conversion from 1 or 2 a week to 80 a week.对于上面提到的公司，一个简单的改变他们的网站上增加了它们的铅转换1或2一个星期到80一个星期。

Could your lead conversion rates increase with a better system for capturing and following up on leads?您可以导致转换率增加了更好的系统捕捉和后续的销售机会？

If you're like me, you get hungry often.如果你像我一样，你经常挨饿。 Whether you're taking photographs or growing lettuce, you want to generate more leads and grow your business.无论你是拍照或日益增长的生菜，要创造更多的线索和拓展您的业务。 To fill your larder and bring in a steadily increasing number of clients, think like a farmer.为了弥补您的larder带来了越来越多的客户，觉得像一个农民。 Use your marketing strategy and lead generation system to bring in many more prospects and increase your conversion rates.使用您的营销策略，并导致发电系统带来更多的前景和增加您的转换率。 When you do you'll find yourself with a bountiful crop of new clients.当你这样做你会发现自己有丰富的作物新客户。 -

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