Internet Marketing In The Age Of Google网络营销时代的谷歌

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Internet Marketing In The Age Of Google 网络营销时代的谷歌
By Titus Hoskins 由提图斯斯金斯

Forget the Computer Age or the Internet Age, centuries from 忘记计算机时代或互联网时代，从百年
now our current time will probably be referred to as the 现在我们目前的时间可能会被称为
Google Age. 谷歌时代。 This assumption is not exactly a great leap 这种假设是不完全的伟大跨越
of faith; Google has quickly permeated into mainstream 信仰;谷歌已经迅速渗透到主流
culture to become an underlying factor of everyday life, 文化成为一个基本因素的日常生活，
a tightly woven backdrop to our lives. 紧密编织的背景下，以我们的生活。

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But never make the mistake of trying to define Google 但是，从来没有错误地试图确定谷歌
as just a search engine or you will miss the true calling 只是一个搜索引擎，或者您将错过真正的呼吁
of this little "Backrub", which was the original name used 这个小“ Backrub ” ，这是原来的名称使用
by its founders Larry Page and Sergey Brin in 1996. 其创始人Larry Page和Sergey Brin在1996年。

Google as we now know it debuted in 1998. 谷歌作为我们现在知道它在1998年推出。 The name Google 谷歌的名字
is a twist on the word Googol, a number represented as 1 是一种扭曲的字天文数字，一些代表1
followed by 100 zeros. 其次是100个零。 After everything is said and done, 之后一切都说过和做过，
it will more than likely refer to Google's net worth -- 它将有可能超过谷歌指的净资产-
monetary or otherwise. 货币或以其他方式。

But forget search engine, for regardless of the founders' 但是，忘记搜索引擎，为不论创始人
intentions or company's objectives, Google is and has always 意图或公司的目标，是和谷歌一向
been the ultimate marketing machine. 最终被市场营销机器。 A massive marketing 大规模的市场营销
machine that is just now gearing up and aiming for more 机器，现在仅仅是准备和争取更多的
and more lofty heights. 和更崇高的高峰。 These heights seem to increase 这些高度似乎增加
each day as Google quietly rolls out program after program. 每天谷歌悄然推出计划后，计划。

All noble ambitions aside, Google is the perfect marketing 所有崇高的野心之外，谷歌是一个完美的市场营销
machine. 机。 Google has no equals, and it is very close to getting 谷歌没有平等的，这是非常接近获得
a stranglehold on the real power behind all marketing, which 束缚的真正的权力背后的营销，这
is information. 是信息。

Marketing is information. 营销是信息。 Information is marketing. 信息是市场营销。

Great marketing is supplying the right information at the 大市场营销是提供正确的信息在
right time. 正确的时间。 Google more than any other entity on the web 谷歌超过任何其他实体在网络上
or in the world, for that matter, fulfills this criterion 或在世界上，就此而言，实现这一标准
at its very core. 在其根本核心。 Google is re-writing the book on how 谷歌是重新写这本书就如何
products are marketed. 产品的销售。

Google now has over 60% of the search traffic in the US, 谷歌目前已经拥有超过60 ％的搜索流量在美国，
with a staggering 7.3 billion monthly searches. 与惊人的73亿美元每月的搜索。 In some countries 在一些国家
Google's search share is 80% or more. 谷歌的搜索份额为80 ％或更多。 (Source: comScore) Those （来源： comScore ）那些
webmasters who have number one keyword listings in all three 网站管理员谁有一些关键字列表在所有三个
of the major search engines will know Google is the only game 在各大搜索引擎会知道谷歌是唯一的游戏
worth playing because it delivers by far the most traffic. 值得打，因为它提供了迄今为止最流量。

While MSN and Yahoo! 虽然MSN和Yahoo ！ are still major players and are listed 仍然主要角色，并列出
in the top 5 traffic sites on the web, what most people don't 在前5名交通网站在网页上，大多数人不
realize is that (unlike the other two) almost all of Google's 知道的是， （不像其他两个）几乎所有的谷歌的
traffic is search traffic. 交通是搜索流量。 From a marketing perspective this 从这个角度看营销
is extremely important since search traffic can deliver the 是极为重要的，因为搜寻流量能够提供
highest conversions (sales) mainly because it lets you capture 最高转换（销售）主要是因为它可以让您捕捉
the potential customer or client when they are in the right 潜在的客户或客户时，他们是正确的
mindset to buy or to perform an action. 心态购买或执行行动。

Obviously the key to successful marketing is finding the 显然，成功的关键是找到市场的
buyers and clients for your products and services. 买主和客户的产品和服务。 Google 谷歌
has forged itself as the ultimate "middleman" as more and 建立了自己的最终“中间人” ，因为越来越
more of the world's business is performed in cyberspace. 全世界越来越多的公司的业务主要在网上进行。
And as everyone knows the "middleman" can reap huge profits 和大家都知道的“中间人”可以获取巨额利润
and hold enormous power. 并举行巨大的力量。

Google, within its Adsense program, now offers CPA or Cost 谷歌在其AdSense计划，现在提供注册会计师或成本
Per Action where marketers can now receive larger returns 在每次动作商家现在可以得到较大的回报
for displaying Google's links on their webpages. 显示谷歌的链接的网页。 As any 正如任何
professional marketer will tell you, you can get 10 times 专业营销会告诉你，你可以得到10倍
the revenue by promoting affiliate products rather than the 的收入，促进子公司的产品，而不是
Adsense code on your sites. AdSense代码在您的网站上。 But by adding CPA and other 但是，增加注册会计师及其他
affiliate products within the Adsense program, Google has 附属产品的AdSense计划，谷歌
made it more attractive to serious online marketers. 提出更具吸引力的严重线上行销。

Another step in that same direction is Google's acquisition 另一个步骤在同一方向是谷歌收购
of DoubleClick, which includes the massive online affiliate 对DoubleClick ，其中包括大规模的在线子公司
marketing network Performics. 营销网络Performics进行。 This means Google can now bring 这意味着谷歌现在提请
any customer full-circle from initial search to checkout. 任何客户充分圆从最初的搜索结帐。

This may have dire consequences for large, lucrative third-party 这可能会造成可怕的后果大，利润丰厚的第三方
affiliate networks like Commission Junction and LinkShare. 像下属委员会的网络连接和LinkShare的。

Online marketing and ecommerce is growing at a blistering rate, 网络营销和电子商务的增长速度惊人，
and the company that controls the majority of these transactions 该公司控制的多数这些交易
will wield enormous power. 将发挥巨大的力量。 Will make the Medici look like paupers. 将使奇看起来像贫民。

Those marketers who have managed to acquire number one listings 这些营销谁设法获得一个物品数量
for their targeted keywords in Google's organic search are 他们的目标关键字在谷歌的有机搜索
smiling all the way to the bank. 面带微笑的方式所有的银行。 Mainly because Google commands 这主要是因为谷歌的命令
enormous trust with the surfing/buying public and this is 巨大的信任与冲浪/购买公众，这是
demonstrated through higher conversion rates. 体现较高的转换率。 Likewise, 同样，
those who have mastered the Adsense and Adwords programs 这些谁掌握了AdSense和AdWords计划
will know Google is an excellent source of online income. 会知道谷歌是一个极好的消息来源的在线收入。

Most of the complaints against Google stems from its PageRank 大部分投诉谷歌源于其PageRank
system, which is supposed to be Google's version of online 系统，它应该是谷歌版本的网上
democracy in action, a link is a vote for your page or content. 民主行动中，一个链接是一个投票的网页或内容。
The higher the number of links, the higher your page will be 数字越高的联系，上级您的网页将
ranked in Google's index or SERPs -- Search Engine Results Pages. 排在谷歌的索引或SERPs -搜索引擎结果网页上。

So far Google has played fair, giving even the smallest webmaster 到目前为止谷歌发挥公平，让即使是最小的网络管理员
the opportunity to capture top Google listings if they produce 的机会谷歌捕捉上市前，如果他们生产
superior or popular content to the surfer. 上级或流行内容的冲浪者。 Some would even argue 有些人甚至认为
Google's recent crackdown on sites offering paid-links can be 谷歌最近的镇压的网站上提供付费的联系可
seen as evening the playing field for the small webmaster or 晚上被视为场上的小网站管理员或
marketer who obviously doesn't have the economic clout or 销售谁显然不具备经济实力或
resources to buy their way to the top of Google's listings. 资源，以他们的方式购买的顶部谷歌的物品。

Keyword rankings may be the ultimate equalizer and determiner 关键字排名可能是最终的均衡器和限定
of online wealth. 网上财富。 Those who can reach the top positions for 这些谁可以达到的最高职位
their chosen profitable niche keywords will have companies 他们选择有利可图的利基的关键字企业将有
and service providers lining up to do business with them. 和服务提供商排队做生意他们。
The fallout can prove extremely lucrative for both parties. 的影响可以证明非常有利可图的双方。

However, few marketers or webmasters forget who is really 但是，少数商家或网站管理员忘了谁是真正
holding the cards; Google controls all steps along this 持有卡;谷歌控制所有步骤沿着这
marketing tunnel with its search listings, Adwords and 隧道市场营销与搜索列表， Adwords和
Adsense programs. AdSense计划。 The only dark spot on the horizon could 唯一的暗点在地平线上可以
be monopoly issues, but Google probably has enough reservoirs 被垄断的问题，但谷歌可能有足够的储
of public goodwill and deep enough corporate pockets to squash 公共诚意和足够深的企业口袋里，以壁球
any claims. 任何索赔要求。

As Google's dominance in the search market becomes greater, 谷歌的优势在搜索市场变得更大，
Google will have control of all segments of the online 谷歌将控制各阶层在线
marketplace. 市场。 Why should Google stop there, why not go into 为什么要谷歌停止，为什么不进入
Radio, TV... 广播，电视... as the Internet gradually mutates into a 随着互联网逐渐变异成
billion+ interactive TV channel universe (as many believe 亿+互动电视频道的宇宙（如许多人认为
it will) who do you think will be at control central 它将）谁你认为将在控制中心
offering you a nice free remote? 提供你一个很好免费远程？

Then there is also Google's planned broadband 700 MHz bid; 然后，也有谷歌的计划700兆赫宽带申办;
one can only speculate on Google's intentions. 只能推测谷歌的意图。

But Google must find a way to transmit its information at no cost to 不过谷歌必须找到一种方法，其信息传输任何费用
its users. 它的用户。 Could it mean free wireless Internet for everyone 这意味着可以免费无线互联网为每个人
on free Google boxes or gadgets of some form, usable and 免费谷歌小工具盒或某种形式的，可用的和
accessible anywhere in the world? 可在世界任何地方？ Anything is possible because 任何事情都是有可能因为
the stakes are so astronomical and the marketing revenue so 赌注是如此天文和销售收入，这样
vast, Google must get its information seamlessly and instantly 幅员广阔，谷歌必须得到其信息无缝即时
to the end user at all costs. 对最终用户不惜一切代价。

One can only guess at the enormity of the marketing power 人们只能猜测的巨大营销力量
Google will yield in coming years as the Internet slips 谷歌将产量在今后几年随着互联网缆
out of its teen years. 摆脱了青少年。 But it won't be just marketing, 但是，这不只是营销，
the influence of Google on all aspects of our lives will 影响谷歌对我们生活的各个方面将
probably grow exponentially and that influence will be huge. 可能成倍增长，而且影响将是巨大的。

For the true power of Google is only just now beginning to 对于真正的力量谷歌只是刚刚开始
be glimpsed; only as more and more of the Google pieces 应看到，只有随着越来越多的谷歌件
fall into place will we truly fathom what life will be 落入的地方，我们才可以真正捉摸生活会
like in the Google Age. 像谷歌时代。 Google's power, reverence and 谷歌的力量，崇敬和
respect will no doubt be so enormous it may lead some 尊重无疑将如此巨大的它可能会导致一些
to make comparisons to a higher power that has guided 进行比较，以更高的权力，指导
most of the life on this planet so far. 大多数生活在这个星球上迄今。

Which could also lead one to muse, at least they got the first two letters correct. 这也可能导致一沉思，至少他们得到了前两个字母正确的。

The author, a former artist and teacher, is now a full-time 作者，前艺术家和教师，现在是一个全职
online marketer who has numerous websites, including two 在线销售谁拥有众多的网站，其中包括两名
sites on Internet marketing. 网站的网络营销。 For the latest web marketing 最新的网络营销
tools try: [http://www.bizwaremagic.com]Internet Marketing Tools 工具尝试： [ http://www.bizwaremagic.com ]互联网营销工具
or [http://www.marketingtoolguide.com]Marketing Tool Guide或[ http://www.marketingtoolguide.com ]营销工具指南
Copyright © 2008 Titus Hoskins.版权所有2008年泰特斯斯金斯。 This article may be freely本文可自由
distributed if this resource box stays attached.如果这种分布式资源中保持重视。

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