Is A Marketing Plan The Same Thing As A Communications Plan?是一家市场推广计划，同样的事情作为通讯的计划吗？

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How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them?多少次，因为商业发布的全球Web的，你突然看到“突破”的巨大财富的潜力来来去去的只是很少人在正确的地点在合适的时间，以便能够利用这些机会？ -- You're right ... -你说得对. .. very, very few.非常，非常少。

Article source: http://businessknowledgesource.com/ . 文章来源： http://businessknowledgesource.com/ 。 Used with author's permission. 用作者的许可。

How does a marketing plan relate to an organization's communications plan?如何营销计划涉及到一个组织的宣传计划？ What are the differences?有什么区别？ Is the marketing plan just one aspect of the communications plan?是营销计划只是一个方面的宣传计划？ Should one consider combining them into a single document?如果我们认为它们合并成一个单一文件吗？

A communications plan is a PART of your marketing plan.通讯计划的一部分营销计划。 A communications plan is a focused strategy you use to get the word out about your business, product or service.通讯计划是一个重点的战略您使用获得了这个词对您的业务，产品或服务。

You may use a variety of communications tactics such as public relations, advertising and speaking engagements.您可以使用各种通讯手段，如公共关系，广告和演讲活动。 Yes, it does identify who you are communicating to and what your message is, and where and how you will get that message out, and often has goals or objectives you are trying to achieve.是的，它确定你是谁，沟通和你的邮件，并在何处以及如何你将获得这一信息的，而且往往有目标或目标，您要实现的目标。

Here's the difference between the two这是两者之间的差额

A marketing plan starts by creating a strong, strategic marketing foundation for your communications plan.营销计划的启动创造一个强大的，战略营销的基础你的通讯计划。 It addresses the goals and objectives for your business, not just for your communications activities.它涉及的目标和宗旨为您的企业，不仅为您的通信活动。

It addresses how you package, price and sell your product or service, not just how you talk about it.它涉及您如何包装，价格和销售您的产品或服务，而不仅仅是你如何谈论这件事。 It takes into consideration your competitors and helps you develop a unique selling proposition to ensure your product or service is uniquely positioned in the minds of your prospects and customers.它考虑到你的竞争对手，并帮助你制定一个独特的销售主张，以确保您的产品或服务处于独特的地位在你心目中的前景和客户。

And it ensures you have a way to track all of your marketing activities to create the greatest possible success for your business.并确保您有一个方法来跟踪您所有的行销活动，以创造尽可能大的成功，您的业务。

You need a marketing plan FIRST你需要一个营销计划第一

The messaging part of your marketing plan is where your communications plan comes in. Once you have created a strong, strategic marketing foundation (which you will do as part of creating a marketing plan) you can determine a message strategy and tactics - this is your communications plan.该消息的一部分，您的营销计划是你的通讯计划是一旦您已建立一个强大的，战略营销的基础（其中你会做的一部分，建立一个营销计划） ，您可以判断一个信息战略和战术-这是您的通讯计划。 And it most definitely can be a part of the same document.它肯定是可以的一部分，同样的文件。

When I write marketing plans for clients, the communications plan is part of the marketing plan.当我写营销计划的客户，通信计划的一部分，营销计划。 The only time it is not, is when the client has written their own business and marketing plans.唯一一次不是，是当客户端写自己的业务和营销计划。 But in those cases, I make sure I either get to review their plans or that I completely understand their business goals and strategy so I can develop a marketing communications plan to support them.但是，在这种情况下，我相信我不是去审查他们的计划，或者我完全理解他们的业务目标和战略，这样我就可以制定一个营销传播计划，以支持他们。

The success of your communications plan depends on it成功的沟通计划取决于它

If all you have is a communications plan, you are missing an important part of what it takes to make a business successful.如果你已经是一个宣传计划，您缺少的重要组成部分，需要采取哪些措施来使企业获得成功。 A marketing plan is essential.营销计划是必不可少的。

(C) 2005 Debbie LaChusa （ C ） 2005分黛比LaChusa

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