Is It Time To Revisit Your Marketing Strategy?现在是时候重新审视自己的营销战略？

Three Powerful Reasons You Need To Check Out Michael's Traffic Videos 三种功能强大的理由，您需要检查了迈克尔的交通视频
* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages *简单（但狡猾的）技术，让您的网站在地图上快人的可能和发送饿了群众的买家到您的网页

Article source: http://www.directemailmarketingsoftware.net/ . 文章来源： http://www.directemailmarketingsoftware.net/ 。 Used with author's permission. 用作者的许可。

Small & Mid Sized Business owners, have you revisited your marketing strategy lately?小＆半山中小型企业业主，你重新审视自己的营销战略吗？ Your Marketing ROI?您的营销投资回报率？ Some of you have spent this past year just trying to get by—maintaining the web site, sending out occasional press releases, attending various networking events.你们当中有些人花费在过去的一年只是想获得的，维护网站，偶尔发出新闻稿，参加各种联谊活动。 Yes, you've endured our slow-to-grow economy, but how far have you deviated from your marketing strategy in order to survive?是的，你忍受了我们缓慢的经济增长，但多远你偏离你的营销策略以求生存？ And to correct your approach, what new marketing programs should you add and what should you do first?并纠正你的办法，什么样的新营销计划应当您新增和您应该做些什么呢？

Simplify what seems like an overwhelming task by asking the following questions:简化什么似乎是压倒性的任务，要求下列问题：

1. 1 。 Has my competitive landscape changed over this past year?我的竞争格局的变化，在过去的一年？ Like so many companies, you probably haven't spent much time evaluating your competition over the past year, but instead relied on what could be outdated assumptions.像许多公司，您可能没有花了很多时间评估您的竞争在过去的一年，而是依靠可能是过时的假设。 Before you can identify the right marketing strategy, you must take another look at your competitors.在您可以找出正确的营销策略，你必须再看看你的竞争对手。 Are their any new players on the block?他们的任何新球员的拦截？ Has anyone disappeared?有没有人失踪？ It's time to create a new competitor list, identifying the strengths and weaknesses of each one.现在是时候建立一个新的竞争对手的名单，确定的长处和弱点各不相同。 How are they positioning themselves?他们如何定位自己？ Can you determine what makes them unique?你能确定什么使他们独特的？ Once you have these answers compiled, outline your strategy against each competitor.一旦你这些答案汇编，你的策略大纲对每一个竞争对手。 Write down your competitive rant (why a prospect should choose your company over the competitor).写下你的竞争力言论（为什么前景应该选择贵公司的竞争对手） 。 Circulate these findings to your team for their input and buy-off.分发这些调查结果，您的团队为他们的投入和收购赶走。

At the end of this exercise you should understand the following: Where is my competition currently marketing?在结束这项工作你应该了解以下内容：哪里是我目前的营销竞争？ What are they doing well?他们现时做些什么呢？ Who are they targeting?他们究竟是谁定位？ How are they positioned?他们如何定位？ How do I position against them...or with them?我如何对他们的立场...或与他们吗？

2. 2 。 Is my target market still the same?是我的目标市场仍然是相同的？ During difficult economic times, many companies abandon their target market strategy completely.在经济困难时期，许多公司放弃自己的目标市场战略完全。 Watching the pipeline dry up prompts even the most steadfast to relinquish their strategic approach and start trying to sell to everyone, everywhere.看管道干涸提示即使是最坚定地放弃自己的战略方针，并开始试图出售给每个人，无处不在。 Not only does this weaken the marketing programs you do implement, it makes you lose your focus and forget whom you should truly be targeting for long-term success.这不仅削弱了营销计划你执行，它使你失去你的重点和忘记谁你应该是真正的定位为长期的成功。

Before you determine what your marketing plan is, re-examine your target market.在您确定你的营销计划，重新审视你的目标市场。 Supplement your existing customer data with a little market research.补编您现有的客户数据与市场研究很少。 Check online at trade associations and market research firms for free information that provides insights into industry trends.检查网上贸易协会和市场研究公司免费提供信息，洞察行业发展趋势。 Once you have re-established your market, create a detailed profile for each of the following: who purchases your product or service, who influences the purchase of your product or service, and who uses your product or service.一旦你重新建立你的市场，建立了详细的个人资料为每个以下：谁购买您的产品或服务，谁影响了购买您的产品或服务，谁使用您的产品或服务。 Your profile should have enough detail around it that you could source a prospect list from it to support your marketing programs.您的个人资料应该有足够的详细的周围，你可以源的前景名单它支持你的营销计划。

At the end of this exercise you should understand the following: Who is my customer?在结束这项工作你应该了解以下内容：谁是我的客户？ Who are their influencers?谁是他们的影响力？ Which of my products/services are they likely to buy?我的哪个产品/服务，他们可能购买？ Where do they go to get their information?在哪里去获得信息？

3. 3 。 Is my company and product/service positioning still relevant?我的公司和产品/服务的定位仍然具有现实意义？ You may have unknowingly diluted your company's positioning over time.您可能不知不觉地淡化贵公司的定位随着时间的推移。 When leads are hard to come by, companies understandably (but unfortunately) try to be everything to everyone in order to win the business.当领导是困难的，公司可以理解的（但不幸的是）尝试将一切都为了赢得业务。 It is time to restate what you bring to the table, that is truly unique, and how that uniqueness benefits your customer.现在是时候重新把你的表，这是真正独一无二的，以及如何唯一的好处是你的客户。

Correct any confusion you may have created over who you are, what it is you do, who you do it for, and why people should buy from you.正确的任何混淆您可能已经创造了你是谁，是什么你做什么，谁做你的，为什么人们应该从您那里进行购买。 Create 25, 50, and 100-word statements that describe these elements in a succinct fashion.创建25 ， 50 ，和100字的声明，说明这些要素简洁时尚。 Once you have this determined for your company, create clear, concise descriptions for each of your products and services.一旦你有决心为您的公司，建立清晰，简明的描述为您的每个产品和服务。 Using this positioning consistently throughout the year will correct any misconceptions about what you offer and explain why your customers should buy from you.利用这一定位一贯全年将纠正任何误解，您提供什么，并解释为什么你的客户应该买您的意见。

At the end of this exercise you should understand the following: Does my positioning statement clearly (Remember clear is always better than cute) communicate what makes my company different from the competition?在结束这项工作你应该了解以下内容：我的定位明确声明（请记住清楚总比可爱）沟通让我的公司不同的竞争？ Does it state how my offering can solve the pain they are experiencing?难道我的状态如何提供能够解决他们的痛苦经历？

Once you have reassessed your competition, reevaluated your target market, and recreated your positioning language, you will have the strategic foundation you need to determine the marketing programs you need to implement in your marketing plan.一旦你重新评估你的竞争，重新评估您的目标市场，并重新定位您的语言，你将有战略基础你需要来确定营销计划需要实施自己的营销计划。 This information will help you choose relevant and appropriate marketing vehicles, and then establish solid priorities.这一信息将帮助您选择相关和适当的营销手段，然后建立牢固的优先事项。

Think, Strategize, Act and COMMUNICATE.认为，战略，法和沟通。

And on occasion she finds time to write articles on various topics, writing training material for technology based applications, speak at a conference or two, designing just about anything for almost anybody, making calls and trying to get her client's all the press and exposure they can handle, and serve on the board of directors for some great organizations.有时，她抽出时间写文章就各种专题，撰写培训材料技术的应用，在一个会议或两个，设计只是几乎任何人，打电话，试图让她客户的所有新闻和他们接触可以处理，并担任董事局对一些伟大的组织。 She's worked for a couple of great companies that saw the value of her ideas and style; she has won an award or two.她的工作，一对夫妇的伟大公司，看到了她的价值观念和作风;她赢得了一个或两个奖项。 But don't let the "powerful" title trick you; she's just "Laura" to most people.但是，不要让“强大”称号欺骗你，她只是“劳拉”对大多数人。

Aldridge Corporation奥尔德里奇公司
20955 Pathfinder Rd, Suite 105 20955探路路， 105套房
Diamond Bar, CA 91765钻石酒吧，加利福尼亚州91765
888.312.1923 (tollfree) 888.312.1923 （ tollfree ）
http://www.aldridgecorp.com http://www.aldridgecorp.com

Print this page 打印此页