Imagine a way of getting INSTANT traffic to your site without paying for it? 试想一种方式越来越方便您网站的流量,而无需交纳呢? Discover Google's Undisclosed Secret, The Free Click Formula, Hidden Since 1998 (The Birth Of Google)发现谷歌的未公开的秘密,免费按公式,隐藏自1998年以来, (出生谷歌)
Author: Kirk Otto 作者:柯克奥托
Article source: http://www.articlecity.com/ . 文章来源: http://www.articlecity.com/ 。 Used with author's permission. 用作者的许可。 One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant.一个特别炎热南部得克萨斯州一天,我正在例行的销售电话家庭墨西哥餐馆。 Angela, with whom I had an appointment, is a real "hands on" lady.安吉拉,我与他已任命,是一个真正的“手”小姐。 She can't sit still in her restaurant and let others do all the work.她不能坐在她仍然在餐厅和让别人做的所有工作。 Therefore, it's always a bit of a wait to talk to her, but this place has great iced tea, so I didn't mind the wait.因此,它总是有点迫不及待地谈论她,但这个地方有很大的冰茶,所以我不介意等待。 I finally got some of her time, where she sat down, covered in flour as usual.我终于得到她的一些时间,她在那里坐了下来,覆盖在面粉像往常一样。 I have a strong amount of respect for Angela.我有一个强有力的数额尊重安吉拉。 She's such a strong entrepreneur, and she makes a great glass of iced tea.她是这样一个强大的企业家,她作出了巨大的玻璃冰茶。 I really wanted to provide her with specifically the right kind of marketing that she was looking for.我真的很想向她提供具体正确的市场营销,她正在寻找。 I asked her if there was anything she had in mind for her marketing efforts.我问她如果有什么,她考虑到她的营销方面的努力。 She barely hesitated, and said, "I want to be common knowledge that my restaurant is a member of this community!"她几乎没有犹豫,说: “我想是共同的知识,我的餐厅是一个成员,这个社会! ” Apparently, most of her restaurant's business was from local truckers passing by.显然,她的大部分酒楼的生意从本地货车经过。 This Mexican restaurant is in a small town, bordering the very big town of San Antonio.这是墨西哥餐馆的一个小城镇,毗邻非常大镇的圣安东尼奥马刺。 Angela was happy with the number of customers from San Antonio who were passing by on mostly work related missions.安吉拉感到满意的客户数量从圣安东尼奥马刺谁被路过的主要工作任务。 But she was a little disappointed that there were only a small handful of "locals" stopping in. Angela presented me with a unique problem.但她有点失望的是,只有极少数的“本地人”停止英寸安吉拉我提交了一个独特的问题。 This was the first time I had ever heard this particular request.这是我第一次听说过这个特殊的要求。 My mind started racing, as I took sips of my iced tea to buy me some time.我的头脑开始比赛,因为我把我的小口冰茶买了一些时间。 I thought about the local periodicals, which I'd already knew she advertised in and, being in the promotional product advertising sales business, of course I tried hard to think of something, anything I had available that met her needs.我想当地的期刊,我想知道她已经在和广告,是在宣传产品的广告销售业务,我当然极力想什么,我有什么可满足她的需求。 Luckily for me, Angela had to get up and spend about 10 or 15 minutes working out something, and speaking in Spanish to the cook.幸运的是我,安吉拉不得不站起来花费大约10或15分钟的工作了什么,讲西班牙语的厨师。 Okay, this is good.好吧,这是好的。 It gives me time to think of something.它给了我时间去思考的东西。 I wish I could describe some divine-like epiphany, and the hallelujah chorus playing in the background, but that's not what happened.我希望我能说明一些神样的顿悟,以及哈利路亚合唱比赛的背景,但这不是发生了什么。 I did have a new idea that I was quite proud of, but that's validated only if Angela liked it well enough to buy into it.我很高兴有一个新的想法,我很自豪,但也只有验证安吉拉喜欢也只够买它。 Since football season is just around the corner for high schools all over the country, my idea was for Angela to buy some foam hands holding up the "number 1" sign, fairly common at sporting events.由于足球赛季是指日可待的高中全国各地,我的想法是安吉拉买些泡沫手中持有的“ 1号”的牌子,在相当普遍的体育活动。 They would support the local high school, with big bold letters saying "GO BULLDOGS" on it, and in much smaller print below it, "brought to you by," and the restaurant name.他们将支持当地高中,大称粗体字母“走出去队”上,并在印刷小得多下方, “给你带来的, ”和餐厅的名字。 Schools don't usually trademark their logos, mascots, or name, so there's no additional cost.学校通常不其商标标识,吉祥物,或名称,因此无需任何额外费用。 Always a good thing when you want to make a sale.总是一件好事当你想出售。 I also suggested that they be distributed in two different ways.我也建议他们将分布在两种不同的方式。 One, sold at cost ($1.25 each) when your ticket is over 20 dollars.一,销售费用(每个1.25美元)时,您的机票是20美元。 The second way was to sell them for $2.50 each, no purchase necessary.第二种方法是出售他们为每个2.50美元,没有必要购买。 Angela loved the idea, because she saw it for what it was.安吉拉亲人的想法,因为她看到的这是什么。 Free advertising!免费广告! Promotional product advertising focused specifically at the market where she aims.促销产品广告特别着重在市场,她的目标。 By supporting the local high school football team, she's making the statement that she is in fact a supportive member of the local community.通过支持当地的高中足球队,她的决策声明说,她实际上是支持成员国的当地社区。 She gets a few thousand people seeing her ad every Friday for the next few months, and she gets "the locals" to come in and try her food.她得到几千人看到她的广告为每星期五在未来几个月内,她获得“本地人”来,并尝试在她的食物。 I just hope this doesn't mean I have to wait too long in my stops for iced tea.我只希望,这并不意味着我已经等待太久,我站的冰茶。 "My only bummer," Angela revealed, "is that I have to wait the month or so before football season starts!" “我唯一的长号, ”安吉拉透露, “是,我已等待了前一个月左右足球赛季开始! ” Is your business viewed by "the locals" as a member of the community?是您的企业认为“本地人”成员的社区? It will be of value to you, to reflect on this, and pay strict attention to your customers.这将是对你的价值,以反映这一点,并严格注意您的客户。 My idea paid off quite well for Angela.我的想法得到了回报相当不错的安吉拉。 Once people in the area tasted her food, she was just as competitive in the local market as she was with passers by.一旦人们在该地区食品品尝她,她就像竞争力在本地市场的,她是与路人的。 Article by Kirk Otto of http://www.MakeYourCompanyVisible.com - a premiere source for promotional product advertising.由柯克条奥托http://www.MakeYourCompanyVisible.com -一个首映式来源促销产品的广告。 Tags:标签:
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