Is Your Website Maintenance a Work of Art.是您的网站维护工作的艺术。

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The Art of Website Maintenance 艺术网站维护

By Erin Ferree (c) 2007 由伊林Ferree （三） 2007年

Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. 现在，你已经设计并推出您的网站，你有一种强大的营销工具对您的业务。但是，您的网站只能作为有益的内容是最新的。 The process of keeping the content on your site current is called website maintenance, and it's important to keep both visitors and search engines supplied with new information. Just like regular maintenance on your car, you have to make changes on your website every few months to make sure that things run smoothly. 这个过程使您网站的内容目前被称为网站维护，而且重要的是要保持两个访客和搜索引擎提供了新资料。就像定期保养你的汽车上，你必须改变您的网站上每隔几个月来确保事情顺利进行。  

If you update the content on your website on a regular basis, potential clients will be drawn back to your site to find out "what's new". 如果您更新的内容您的网站上定期，潜在的客户将提请重新回到您的网站找到了“有什么新内容” 。 The search engines pay visits to websites in their queue regularly. 搜索引擎的访问支付在其网站定期队列。 The catch is that you'll stay in the queue only if you update your site regularly. If the search engines visit your site several times in a row, and don't find anything new, they may decide not to come back-which can be a blow to your search engine rankings. 捕获的是，你会停留在队列中只有当您更新您的网站定期。如果搜索引擎访问您的网站好几次连续，并没有发现任何新的东西，他们可能决定不回来，可是一个打击，你的搜索引擎排名。  

So, when is it appropriate to update your website? You don't want to waste time and money nitpicking at your site if you don't have updates of real value to add. 所以，当它适当的更新您的网站吗？你不想浪费时间和金钱挑剔您的网站如果你没有更新的实际价值的补充。 You should update your site if you've: 您应该更新您的网站如果您：  

- Grown your skills. Have you gotten a new accreditation? New licensing? -生长您的技能。你得到一个新的认证？新的发牌？ Improved your skills? 改进您的技能？ Any change in your skill set is a great reason to update your website 任何改变，你的技能是一个伟大的理由来更新您的网站

- and your potential clients - with your new capabilities. -和你的潜在客户-与您的新功能。   - Expanded your products or services. -扩大您的产品或服务。 Do you have a new offering? 你有新的产品？ Add it to your website and start making new sales in that area. 添加到您的网站，并开始制定新的销售在这一领域的工作。  

- Completed a successful project . -完成一个成功的项目。 If you've just finished a project, include it on your website. 如果您刚刚完成了一个项目，它列入您的网站上。 Create an online portfolio, add a case study 创建网络产品组合，新增的案例研究

- build a section on your website to use as a place to show the world your success. -建立节在您的网站上使用的场所向世界展示你的成功。   - Gotten more testimonials, or added to your client list. Including more feedback on your offering helps to build your credibility. -得到更多的推荐，或添加到您的客户名单。包括更多的反馈意见提供帮助您建立您的信誉。 Be sure to get a testimonial from each of your successful client projects. 一定要推荐从您的每一个成功的客户项目。 Updating your testimonials regularly will also show clients who have visited your site a few times that your offerings are "up to snuff". 更新您的推荐定期也将客户展示谁访问过您的网站有几次，你的产品是“上升到鼻烟” 。  

- Written an article . -写一篇文章。 Writing articles is a great way to keep your website up-to-date and to put more content on your site. 写文章是一个伟大的方式让您的网站上的最新，使更多的内容，在您的网站上。 Search engines love content-rich sites, and visitors will love to see the new information. 搜索引擎喜欢内容丰富的网站，访客会喜欢看到新的信息。 So, if you write articles to educate your clients and promote your business, be sure to place them on your website as well. They're likely to be full of keywords related to your area of specialty, which will help your ranking in the search engines. 所以，如果你写文章来教育你的客户，并促进您的业务，请务必把他们放在您的网站以及。他们可能是充分的关键字与您的专业领域，这将有助于您的排名在搜索发动机。   Issued Press releases. 发布新闻稿。 You should post all press releases and other information you publish about your company to your 您应该张贴所有新闻稿和其他信息您发布贵公司的   website. 网站。 You never know who may be visiting, and you may get written up for your accomplishments. 你永远不知道谁可以访问，你可能会写了你的成就。  

- Made changes in your business. Have you hired someone? Changed your business structure, and you're now required to notify the public of that? -改变在您的业务。雇用你的人？改变你的商业结构，你现在必须通知公众呢？ If so, you should probably review your website and evaluate how you can add that information. 如果是这样，您也许应该审查您的网站和评价如何，您可以添加该信息。  

- Made Yearly check-ups . -国产年度检查。 You should do a basic check on your site at least once a year, to make sure that the content is current. 你应该做一个基本检查您的网站上，至少每年一次，以确保内容是最新的。 Some things to check include: 有些东西，检查包括：   - Your copyright statements should be updated yearly -您的版权声明应当每年更新  

- Test and validate your links, to ensure that they still -测试和验证您的联系，以确保它们仍然   work 工作   - Your time references should be changed. -您的时间提到应该改变。 If your "About" 如果您的“关于”   page says how many years you've been in business, this is 网页说，多年来您一直在企业，这是   the time to change that! 时间改变的！   - Your pricing and offerings -您的定价和产品

- do you have new products or -你有新产品或   services? Have your prices increased over the past year? 服务吗？贵价格上涨在过去的一年？   Spotlight any major updates on your home page as well, so that people will learn of those updates as soon as they enter your site. 聚光灯任何重大更新您的主页，也使人们将了解这些更新，尽快为他们进入您的网站。 The search engines will also discover the new update as soon as they enter your home page if you leave a bit of information, with a link to the full story, on the home page. 搜索引擎也将发现新的更新，尽快为他们进入您的主页，如果你把一些信息，并链接到全部的故事，在主页上。 That will act as a breadcrumb for the engine to follow - the engines will follow your link to learn more about it. 这将作为一个breadcrumb发动机后续-发动机将遵循您的联系，以了解更多关于它。   Any of these reasons, and dozens of others, are great reasons to make changes to your site. 所有这些原因，几十人，都是伟大的理由来更改您的网站。 If you make keeping your website current a priority, it will pay off with better search engine rankings and increased sales and leads through your website. Once you've decided to make your changes, the next choice is how to go about doing that. 如果你把您的网站维持目前的一个优先事项，将还清更好的搜索引擎排名和增加销售和潜在客户通过您的网站。一旦你决定把你的变化，未来的选择是如何去做到这一点。 There are two steps involved in maintaining your site: 有两个步骤参与维护您的网站：  

1. 1 。 First, decide whether you prefer to edit your content on paper or online. 首先，决定您是否愿意修改您的内容在纸面上或网上。 This can be done in a couple of ways. 这项工作可以在一对夫妇的方式。 You can start by printing the pages that have outdated information and then updating that information on paper first. 您就可以开始印刷的网页已经过时的信息，然后更新资料，文件第一次。 Or, you can copy and paste the outdated content from your website into a word processing program such as Microsoft Word and then edit that file on your computer. 或者，您可以复制并粘贴过时的内容从您的网站成为一个文字处理程序，如Microsoft Word ，然后编辑该文件在您的计算机上。  

2. 2 。 After you have updated your text content you can choose either to make the changes yourself or to hire a web designer to make the changes. 当您已经更新了您的文字内容 ，您可以选择使自己或变更雇用一名网页设计师，使变化。 There are several tools that you can use to make changes to your site yourself. 有几个工具，可以用来进行变更到您的网站吧。 We recommend an easy-to-use tool called Macromedia Contribute. It's fairly inexpensive, its simple to set up and learn, and it allows you to back up to older versions of your site if you make mistakes. 我们建议一个易于使用的工具Macromedia的贡献。这是相当便宜的，其简单的设置和学习，它可以让你恢复到旧版本的您的网站如果你犯错误。   We suggest that you use this tool to make only simple text changes. 我们建议您使用此工具只作简单的文字变化。 More complicated changes - for example, to the overall design or navigation - are more difficult to make, and having a professional make those changes will save you energy and frustration. 更复杂的变化-例如，整体设计或导航-更难以作出，并具有专业使这些变化将您节省能源和沮丧。  

If you are comfortable with a more complicated software program, then we recommend a professional-grade tool such as Dreamweaver. 如果您是舒适与更复杂的软件程序，然后我们建议专业级工具，如Dreamweaver中。 With a better software package, you'll be able to make some of the more complicated changes yourself. 有更好的软件包，您就可以使一些较为复杂的变化吧。   By building more and more current information into your website, you will also begin to build trust with your potential clients, since they will have a snapshot of what's currently happening in your business available to them. 通过建立更多最新的信息到您的网站，你也将开始建立信任与您的潜在客户，因为他们将有什么快照目前发生在您的企业提供给它们。 Your website can go a long way towards making sure that your online prospects know, like, and trust you - which can lead to more sales from your website. 您的网站可以去了漫长的道路，使确保您的网上前景都知道，喜欢，信任你-这可能会导致更多的销售从您的网站。

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