Look Beyond Google: Meta-Search Engines Can Help Online Marketers超越谷歌：元搜索引擎可以帮助在线营销

Notification of Funds Received 通知收到的资金
Do you just wish you had emails like that in your inbox everyday?你只希望你的电子邮件一样，在您的收件匣日常生活？ Well, now you finally can!那么，现在您终于可以！ I can't reveal too much but I can show you the page:我不能透露太多，但我可以告诉你的网页：

Look Beyond Google: Meta-Search Engines Can Help Online Marketers 超越谷歌：元搜索引擎可以帮助在线营销
By Bill Platt (c) 2008 the Phantom Writers 比尔普拉特（三） 2008年幻影作家
(http://www.thePhantomWriters.com) （ http://www.thePhantomWriters.com ）

For businesses that market wholly or partially online, it may 对于企业的市场全部或部分网上，它可能
seem that three words are the only way to get more customers: 看来，这三个字是唯一的途径让更多的客户：
search engine optimization (SEO). 搜索引擎优化（ SEO ） 。 Typically, the search engines 一般来说，搜索引擎
being referred to are: Google, Yahoo, and MSN. 所指的是：谷歌，雅虎和MSN 。 These three 这三个
engines have almost become interchangeable with the phrase "do a 发动机几乎成为可与“一语做
search", so much so that the word "Google" has entered the 搜索“ ，所以改为”谷歌“已进入
English lexicon as "find information". 英语词典的“查找信息” 。

There are actually hundreds of search engines, not just the Big 其实有数以百计的搜索引擎，而不仅仅是大
Three (Google, Yahoo, and MSN) that many Internet users think of. 三（谷歌，雅虎和MSN ） ，许多互联网用户认为。
By focusing only on the most well known search engines for your 由仅侧重于最有名的搜索引擎为您
online marketing strategy, you may be missing out on as much as 在线市场营销战略，您可能会错过了多达
30% of the billions of searches being done online every single 30 ％的数十亿的搜索正在做在线每一个
day. 白天。

While not the oldest search engine on the internet, Google does 虽然不是最古老的搜索引擎在互联网上，谷歌不
have the reputation of being the granddaddy. 有声誉的顶级。 However, it is worth 然而，值得
investigating alternative search engines - niche engines, 调查选择搜索引擎-利基引擎，
meta-search engines, and human-powered engines. 元搜索引擎，和人力驱动的发动机。

Niche search engines focus their searches on a particular subject 利基搜索引擎重点搜索某一特定主题
matter, such as blogs (http://www.blog-search.com) or articles 事项，如博客（ http://www.blog-search.com ）或文章
(http://www.goarticles.com). （ http://www.goarticles.com ） 。 Meta-search engines compile results 元搜索引擎的编译结果
from multiple search engines (http://www.dogpile.com, 从多个搜索引擎（ http://www.dogpile.com ，
http://www.widow.com). http://www.widow.com ） 。 Finally, human-powered search engines are 最后，人力驱动搜索引擎
composed of directory pages with link and general information, 目录组成的网页链接和一般信息，
put together by humans who search for the most relevant content 把人类谁寻找最相关的内容
(http://www.mahalo.com, http://www.dmoz.org). （ http://www.mahalo.com ， http://www.dmoz.org ） 。 These alternative 这些替代
search engines tend to have pretty high page ranks, which give 搜索引擎往往有相当高一页队伍，使
more credence to the fact that online marketers shouldn't 更相信这样一个事实，即网上营销不应该
overlook them. 忽视他们。

There is also the fact that some Internet searchers do not want 还有一个事实，即一些互联网搜索不想
to use Google because of personal or political views. 使用谷歌因个人或政治观点。 Because of 由于
Google's popularity, it can (incorrectly) be perceived as having 谷歌的受欢迎程度，它可以（不正确）被视为有
a monopoly on the search engine market. 垄断搜索引擎市场。 That perception, combined 这种看法，加上
with opposition to a seemingly growing "corporate world", turns 与反对派似乎越来越“企业世界” ，轮流
off some potential customers and eliminates your potential to 关闭一些潜在客户，并消除您的潜力
reach them, if you focus only on Google or other big search 达到这些目标，如果你只注重谷歌或其他大搜索
engines. 发动机。

As part of SEO, using keywords to bring in consumers is all the 作为搜索引擎优化，使用关键字，使消费者在所有的
rage. 肆虐。 Businesses spend a great deal of time and money researching 企业花费大量的时间和金钱研究
keywords, keyword density, and effects on page rankings in 关键字，关键字密度和影响网页排名
results lists. 结果名单。 Guess what? 猜猜什么？ It's not only a pain for the 这不仅是一个痛苦的
businesses to constantly be looking for which words may get them 企业不断寻找可能的话让他们
more hits and higher rankings; it's quickly becoming over done. 更多的安打和较高的排名，它迅速成为了工作要做。

Consumers are fatigued with seeing keyword-loaded articles and 消费者看到疲惫与关键字文章和加载
websites tagged with anything that could possibly be related to 网站贴有什么可能是有关
their search terms. 他们的搜索字词。 This online marketing strategy may make sense 这一网上营销策略可能会使意义
in the short-term, but chances are good that by the time the 在短期内，但还是有机会的，到时候
strategy is perfected by your marketers, there will be a 战略是完善你的营销，将有
different trend altogether that needs to be learned. 完全不同的趋势，需要加以教训。 Marketing 市场营销
with the intent to only increase your page rankings, by any means 意图只会增加您的网页排名，以任何手段
necessary, is only a quick fix and could be quite expensive. 必要时，只是一个快速解决方案，可相当昂贵。

SEO tactics are starting to turn customers off. 搜索引擎优化策略已经开始转向客户赶走。 If SEO is the 如果是搜索引擎优化
main priority of a marketing campaign and keyword-dense content 主要优先事项的营销活动和关键字密度的内容
was the impetus for the customer finding the website, this hurts 是动力，寻找客户的网站，这个疼
the site's credibility with the consumer. 该网站的信誉与消费者。 Perhaps they'll buy 也许他们会买
from you once because you showed up at the top of the results 你曾经因为你出现在上方的结果
page, but will they remember you next time or just do another 网页，但他们会记住你下一次或只是做的是另一套
search? 搜索？

Another concern with search engines is the program spiders that 另一个令人关注的问题与搜索引擎是该计划的蜘蛛
crawl the Internet, looking for relevant pages for search 互联网检索，寻找相关的网页搜索
results. 结果。 Even the largest of the search engines can only cover a 即使最大的搜索引擎只能覆盖
portion of the internet. 部分互联网。 According to Wikipedia, no search engine 根据维基百科，没有搜索引擎
can search more than 16% of the net! 可以搜索超过16 ％的净！
(http://en.wikipedia.org/wiki/Spidering) （ http://en.wikipedia.org/wiki/Spidering ）

In addition, the spiders have a massive amount of searching to 此外，蜘蛛有大量的搜索，以
do, which can be a slow and taxing process on the sites they are 这样做，它可以是一个缓慢的进程和征税的网站上，他们是
crawling. 检索。 By the time a spider finishes crawling the Internet, 的时候，蜘蛛抓取完成互联网，
the information collected can be outdated - pages and links have 所收集的资料可以过时-网页和链接
either been deleted or new information added. 要么被删除或加入新的资料。 Spiders are 蜘蛛是
certainly not a perfect means of finding good results with one 当然不是一个完美的手段找到良好的结果之一
search engine. 搜索引擎。

Searching just one engine at a time is time-consuming and not 只有一个搜索引擎的时间是很费时的，而不是
very cost-efficient for searchers looking for the most 非常符合成本效益的搜索寻找最
appropriate information or businesses to suit their needs. 适当的信息或企业，用来满足自己的需求。 Enter, 输入，
meta-search engines. 元搜索引擎。 As mentioned earlier, meta-search engines 如前所述，元搜索引擎
compile results from multiple engines. 汇编结果从多个引擎。

Among these, dogpile.com is probably the most well-known. 其中， dogpile.com大概是最有名的。 The 那个
problem with dogpile, as I see it, is that it spits back the top dogpile的问题，因为我看到它，是它呼噜回到顶端
10 results from each of the Big Three engines. 10个结果从每个三大引擎。 This results in a 这样的结果在
lot of sponsored results at the top of the result list, followed 很多赞助结果上方的结果列表，其次
by a mix of "normal" results and more sponsored results. 混合的“正常”的结果，更多的赞助商的结果。 The 那个
truth be known, I simply consider dogpile to be really annoying, 被称为真理，我只考虑dogpile真正烦人，
so I avoid it. 所以我避免。

In comparison, widow.com uses a different sort of math equation 相比之下， widow.com使用不同的数学方程
that sorts through search engine results for the most relevant 这种种通过搜索引擎结果的最相关
information and ranks them in their results pages. 信息和队伍他们的结果网页。 In an 在一个
unscientific but entertaining comparison I performed, I plugged 不科学的，但有趣的比较，我演出，我插入
in "celebrity gossip" to both dogpile.com and widow.com. 在“名人八卦” ，以这两个dogpile.com和widow.com 。

On dogpile.com, I felt like I had to search through commercials 论dogpile.com ，我觉得我不得不通过商业搜索
to find the content. 找到的内容。 The results on widow.com were much more 结果就widow.com得多
relevant, giving me results with the desired content. 有关，让我结果与预期的内容。 Plus, I 另外，我
didn't have to look between the annoying sponsored results to 没有寻找与恼人的赞助结果
find the information I wanted. 找到我想要的信息。

Utilizing meta-search engines can be very time-efficient and 利用元搜索引擎可以非常的时间效率和
cost-effective for online marketers, especially when doing market 成本效益的在线营销商，特别是在做市场
research, even for keywords. 研究，甚至对关键字。

More importantly, if you can also rank in the meta-search and 更重要的是，如果你也可以排名在元搜索和
smaller niche search engines, you have a better chance of 较小的利基搜索引擎，您有一个更好的机会
reaching the approximately 30% of searchers who do not use one of 达到约30 ％的搜索谁不使用之一
the Big Three engines, as their search tool of choice. 三大引擎，因为他们的搜索工具的选择。

The niche audience may be smaller than the number of consumers 生态位观众可能小于多的消费者
you're exposed to on Google, but if you can gain an audience in 你接触到的谷歌，但如果你能赢得观众
the niche search engines, you are likely to find consumers intent 龛的搜索引擎，你可能会发现消费者的意图
on buying what you are selling. 买什么你卖。 It's a good general marketing 这是一个很好的一般性市场营销
strategy to remember that "quantity exposure" does not always 战略要记住， “量曝光”并不总是
equate to "quality exposure". 等同于“质量曝光” 。 It's also a good general 这也是一个很好的一般性
marketing strategy to never rely on only one advertising platform 营销策略，决不依赖于只有一个广告平台
to help you reach your target audience. 以帮助您达到您的目标受众。

More SEO 更多的搜索引擎优化

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