Marketing Hesitation Costs Dearly营销毫不犹豫地代价高昂

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How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them?多少次，因为商业发布的全球Web的，你突然看到“突破”的巨大财富的潜力来来去去的只是很少人在正确的地点在合适的时间，以便能够利用这些机会？ -- You're right ... -你说得对. .. very, very few.非常，非常少。

Article source: http://www.kabish.com/ . 文章来源： http://www.kabish.com/ 。 Used with author's permission. 用作者的许可。

Timing is everything.时间就是一切。 Hate to be late?要恨晚？ The early bird gets the worm.早期鸟类得到蠕虫病毒。

Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed.毫不犹豫地，就市场营销，可能意味着之间的差异作出了出售和离开空手而返。 Success in many things we do is dependent on how fast we can process information in order to do something.成功的许多事情，我们做的是依赖于如何快速我们能够处理的资料，以便做一些事情。 Response time can be critical when you're trying to start a business and while you're trying to stay on top of one that is already in full swing.响应时间可关键时，你要创业，虽然你试图留在顶部的一个已经全面展开。

Examine where you might be hesitating and think about what opportunities you may be missing because you allow an opportunity to pass you by.检查你可能会犹豫和思考什么机会，你可能会丢失，因为你可以有机会通过你的。

1. 1 。 Selling yourself.销售自己。 Your number one responsibility when you're marketing is to sell yourself.您的电话号码时，一个负责你的营销是卖自己。 Many new business owners don't like the idea of having to sell themselves, as they may have never done so before.许多新的企业业主不喜欢的想法不得不出售自己，因为他们可能从来没有这样做之前。 Or, the word "selling" may conjure up all sorts of unpleasant thoughts.或者，改为“出售”可能想起了种种不愉快的想法。 The next time you meet someone, adopt the attitude of just having a simple conversation about who you are and what you do.下一次当您满足的人，采取的态度，只是有一个简单的会话约您是谁，你怎么做。 Don't pass up any opportunity to promote your business.不要放过任何机会，以促进您的业务。

2. 2 。 Still working on the website?仍在工作的网站吗？ Some people get caught up in the technology of doing business.有些人陷入技术的做生意。 They make all sorts of excuses as to why they can't do things because they're "still working" on their website.他们提出各种借口，为什么他们不能做的事情，因为他们“仍在努力”在其网站上。 My suggestion is to keep working on your website (offline), but keep a version of it up and running.我的建议是继续努力在您的网站上（离线） ，但保持版本和运行。 It's important to maintain visibility with your current and potential clients.重要的是要保持知名度与您现有的和潜在的客户。 Websites are a great and inexpensive way to maintain a presence.网站是一个伟大和廉价的方式，以保持存在。

3. 3 。 Returning phone calls.返回电话。 Do you ever have days when you don't want to return phone calls to clients, or to anyone for that matter?你曾经有天当你不想返回打电话给客户，或向任何人对这一问题？ We all do.我们大家都这样做。 But, there is a serious downside to not returning them.但是，有一个严重的缺点不将他们送回。 You never know when you might be missing a time critical opportunity.你永远不知道什么时候你可能错过了一次重要的机会。 Even worse, you are sending a strong message to callers that you might not be the right person to work with because you don't attend to important things like returning calls.更糟的是，你是发出了一个强烈的信息，打电话，你可能没有合适的人来工作，因为你不参加重要的事情想返回呼叫。 Clients want service, and they want it yesterday.客户想要的服务，他们希望昨天。 Set aside one or two times per day to return calls and just do it.预留一个或两个每天的多次返回和公正的要求去做。

4. 4 。 Failure to respond to emails.未能响应电子邮件。 As with returning telephone calls, emails left unattended can send negative messages about you and your business to current and potential clients.至于回国电话，电子邮件无人看管可以传送负面的信息您和您的企业现有的和潜在的客户。 Today, email is a more common mode of communication than the telephone.今天，电子邮件是一种较常见的通讯模式比电话。 It's not uncommon to receive 100 or more emails per day.这并不是什么稀罕事接收100名或以上每天封电子邮件。 The danger is letting them sit unanswered.危险的是让他们坐下答案。 When you don't answer emails, people might think you aren't on top of things, aren't detail oriented, or still worse, that they aren't important.如果你不能回答的电子邮件，人们可能会认为你不是顶部的事情，不注重细节，或者更糟，他们并不重要。 If people don't get the prompt attention they desire, it's easy in this competitive marketplace to go somewhere else.如果人们不得到及时注意自己的愿望，很容易在这个竞争激烈的市场去别的地方去。 Don't hesitate when it comes to communications.不要犹豫时候的通讯。 Plan regular times in your schedule to catch up on correspondence.定期倍计划在您的时间表，以赶上信函。

5. 5 。 Letting opportunity pass you by.让机会通过你的。 It's amazing how many opportunities you can be presented with to market your business and get new clients.这令人感到惊讶有多少机会，你可以提出对市场和您的企业获得新的客户。 But, how many of them are you really taking advantage of?但是，其中有多少你真的利用？ Are there speaking opportunities with local clubs and associations to be pursued?有发言机会，与当地的俱乐部和协会，以追求？ Find a list of organizations and either write them a letter or make a phone call to see if they a need for speak what their needs are.查找的组织名单，或者写一封信或打个电话，看看他们是否需要讲什么他们的需求。 In a few minutes of your time, and usually at little to no cost, you can create a situation to get the message out about who you are and what you do.在几分钟的时间，而且通常是在很少或几乎没有成本，您可以创建一个状况获得讯息了解您是谁，你怎么做。

6. 6 。 Incomplete projects.据不完全统计项目。 How many projects are you working on right now?有多少项目是你工作的权利吗？ How many projects have you started, but have now abandoned?有多少项目已经启动，但现在已被遗弃的？ Adopt a new attitude of finishing what you start.采取一种新的态度，整理你的开端。 It's refreshing to see something come to its completion.这是耳目一新看到一些来完成。 Unless you start something that turns out to be a blatant step in the wrong direction, try to complete everything you start.除非你开始的东西却是公然迈出的一步走错了方向，努力完成你的一切的开端。 Even if you don't like the final outcome, you might be able to salvage the project for another use, possibly by pulling material from it to create articles, or free reports which you can give away.即使你不喜欢最后的结果，你也许可以挽救另一个项目的使用，可能是拉动材料从它创造的文章，或免费的报告，您可以放弃。

7. 7 。 Make decisions now.现在作出决定。 Making decisions in a timely manner is something most everyone struggles with.决策及时是大多数人挣扎。 We are concerned that we might not be taking enough time to think things through.我们关切的是，我们可能不会采取足够的时间来考虑事情。 We may not have enough data - or we might, but we just aren't comfortable enough with what we have.我们可能没有足够的数据-或者我们可以，但我们没有足够的舒适与我们。 Or, we don't want to make the wrong decision.或者，我们不想做了错误的决定。 These are just some of the things that keep us hesitating when it comes to make decisions.这些只是一些东西，让我们犹豫的时候作出决定。 But, hesitation when it comes to our businesses can translate into missed opportunities.但是，犹豫不决时，我们的企业可以转化为错过了机会。 While there isn't a magic formula as to when to make a decision on something, don't spend too much time thinking about it.虽然不是一个神奇公式何时作出决定的东西，不要花太多时间考虑这件事。 Inaction will get you nowhere in your business.无为将让你无处在您的业务。 Even if you make a decision you might not like, taking action and pushing forward will give you more immediate feedback.即使你作出决定，你可能不喜欢，采取行动，推进会给你更直接的反馈。 You then learn something that allows you to correct.然后，您可以学到一些东西，可让您正确的。 Action will bring success to you a lot more quickly.行动将带来的成功给你多快。

8. 8 。 Putting things off.把东西赶走。 Procrastination is hesitation at its best.犹豫拖延是最好的服务。 When you put things off you stop the flow of everything.当你把你的东西停止了流动的一切。 If things aren't flowing, don't expect new business to show up.如果事情是不能流动的，不要指望新的业务出现。 If there are tasks you don't enjoy doing, delegate them to someone else.如果有任务你不喜欢做的时候，代表他们别人。 If you are a solopreneur, hire a virtual assistant to handle things you either don't enjoy doing or don't know how to do.如果你是一个solopreneur ，租用一个虚拟的助理来处理的事情你要么不喜欢这样做或不知道该怎么做。 If you're not moving along with business ideas or projects, consider forming a partnership or strategic alliance with someone else.如果您不是沿着与企业的想法或项目，考虑成立一个合作伙伴或战略联盟与别人。 This can serve to motivate both of you.这可以激励你们两位。

9. 9 。 Not following through.下列不通过。 Similar to not completing projects, not following through with business matters can bring serious consequences.类似的未完成的项目，而不是通过下列事项与企业可以带来严重的后果。 As they say, you only have one opportunity to make a good impression.正如人们所说，你只有一个机会，也使一个美好的印象。 Well, a client might have a good impression of you and your business at the start, but can you maintain a consistent level of attentive customer service with them throughout the relationship?那么，一个客户可能有一个好的印象，你和你的生意开始，但你能保持一贯的水平，周到的客户服务与他们在整个关系？ Whether it's returning phone calls, following up with emails, or delivering a product or service to the client, make sure that you complete these tasks fully.无论是返回的电话后，与电子邮件，或提供的产品或服务给客户，一定要完成这些任务充分。

10. 10 。 Breaking promises.打破诺言。 Our words are who we are.我们的话我们是谁。 When you tell someone you are going to do something, it's important that you follow through to keep that promise.当你告诉某人你会做些什么，重要的是通过你的后续保持这一诺言。 The first time you break a promise to a client, depending on its severity, it can be the last time you do business with them.您第一次打破了承诺，客户，根据其严重程度，可你最后一次做生意的人。 If you find that keeping promises is difficult, try promising small things and accomplishing those.如果您发现信守诺言是困难的，希望尝试小事情，完成这些。 Sometimes breaking a promise is necessary as when a client or customer makes demands that are outside of the scope of the original agreement.有时候，打破了承诺是必要的，因为当一个客户端或客户提出的要求之外的范围，原来的协议。 In that case, it's about protecting you and your business.在这种情况下，它的保护您和您的业务。 Every situation is different.每一种情况是不同的。 While keeping promises to clients and potential customers is critical to business success, it is just as important to keep promises to yourself.同时承诺给客户和潜在客户是至关重要的商业成功，但同样重要的是保持自己的诺言。 Consider adopting a new attitude of everything I say I will do, I will.考虑采用一种新的态度的一切我说我将尽，我会。

© Copyright 2004 by Alicia Smith版权所有2004年的艾丽西亚史密斯

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