Attention: To All Business Owners Who Want More Sales... 注意：给所有业主谁想要更多的销售...
Here's 3 Reasons Why you must read this entire letter... 1.这里的3原因您必须阅读整本信... 1 。 If you are running any type of business then knowing how to write ads is a MUST!如果您正在运行任何类型的业务然后知道如何撰写广告是必须的！ Fail at this and you'd be better off keeping your day job! 2.在这个失败，你会得到更好的关闭使您的日常工作！ 2 。 The tool you're about to discover requires little to NO skill and guarantees you'll be to create all of the ad copy you could ever need for any marketing promotion you create! 3.该工具你发现大约需要很少或几乎没有的技能和保证您将创建的所有广告文案以往任何时候都可以不需要任何市场推广创建！ 3 。 You'll be shown how to Write or even Re-Write your own Sales Letters from scratch before you leave this page!您将如何显示收件，甚至重新撰写您自己的销售信函从头开始之前，你离开这个网页！
Author: Sanford Barris 作者：桑福德Barris
Article source: http://www.postcardmarketingsecrets.com/ . 文章来源： http://www.postcardmarketingsecrets.com/ 。 Used with author's permission. 用作者的许可。 Which sale is the most important one you will ever get from a client?这买卖是最重要的是你将永远从客户端？ I'll bet you're thinking it's your first sale with a new client.我敢打赌你的想法这是你第一次销售的新客户。 Well, it's not.那么，它不是。 It's surprising to find out that a second-time buyer is at least twice as likely to buy from you again, when compared to a first-time buyer.这是令人惊讶地发现，第二次买方至少是两倍的股票评级从您的再次相比，第一次买主。 The second-time client will usually buy again because you have proved that you add value to his/her life.第二次客户端通常会再次购买，因为你已经证明你的价值他/她的生活。 The customer who has had his/her wants and needs fulfilled comes back for more.谁的客户已他/她的需求和欲望履行回来更多。 It's very important to know where your profits will be made.这是非常重要的知道您的利润将。 They are either made on the 'front end,' at the time of the first sale, or they are made on additional, 'back-end' sales.他们要么取得的'前端'的时候，第一次销售，或者是取得额外的，后端的销售。 Are your products/services the type that will result in repeat business?是您的产品/服务的类型，这将导致重复的企业？ If so, your initial sale could be small, but be designed to lead to many larger and more profitable sales.如果是这样，您的初始发售可小，但设计将导致许多规模更大，更有利可图的销售。 Most businesses profit more from additional sales than they do from first sales.大多数企业的利润更多的额外的销售，而不是从第一次销售。 For that reason, it's important to know whether you want a customer for the long term or if you're making a 'one-shot' sale.出于这一原因，重要的是要知道你是否想要一个客户长期或如果你是一个'一锤子'买卖。 Is your marketing designed to generate additional sales, or is your focus more 'single sale' oriented?是您的营销目的是创造更多的销售额，或你更注重单买卖'面向？ QUOTE: 'Wisdom is knowing what to do next, skill is knowing how to do it, and virtue is doing it.'报价： '智慧是知道下一步该怎么办，技巧是知道如何做到这一点，并凭借正在做它。 - David Starr Jordan大卫-斯塔尔约旦 Although 'back-end' sales are vital to the survival of most businesses, one of the biggest mistakes that many businesses make is NOT capturing valuable client information so that they know which customers are returning to buy again.虽然'后端的销售是至关重要的生存大多数企业，一个最大的错误，使许多企业不是捕捉有价值的客户信息，使他们知道哪些客户正在返回再次购买。 If you don't keep client information showing which customers are coming back to you, then you can't use this information to stay in contact with them and sell them more products/services.如果你不保持客户资料显示，顾客是回来给您，然后您无法使用此信息留在与他们接触和出售他们更多的产品/服务。 I have gone into a local hobby store several times during the last three weeks.我已经进入了当地的业余爱好商店几次在过去的三个星期。 Do you think they have ever asked me for any of my contact information?你认为他们曾经问我，为我的任何联系信息吗？ Do you think they are keeping track of the models or supplies that I have been purchasing?你认为他们追踪的模式或用品，我一直在购买？ Over the course of these three weeks I have easily spent at least $200.00 on various products/services for my son.在过去的三个星期，我很容易地花费至少$ 200.00的各种产品/服务为我的儿子。 You would think that they would want to make sure I had a good reason to come back.你会觉得，他们将要确定我有一个很好的理由回来。 Now, if they had asked for my info and tracked the types of things I had purchased, they could then mail (or email) me marketing offers relating to what I had been buying.现在，如果他们问我的信息和跟踪的各类事情我不得不购买，他们可以接着邮寄（或电子邮件）我的营销提供了有关我已经买。 If they had my contact information, then they could let me know about upcoming sales or special offers.如果他们有我的联系信息，那么他们就可以让我知道即将销售或特殊优惠。 And if they haven't got my information, then they probably don't have information on other customers either.如果他们没有得到我的信息，那么他们可能没有资料或者其他客户。 The point I'm making here is that by not capturing this information, they may be leaving a lot of money out of their cash register.这一点使我在这里是不捕捉这一信息，他们可能会留下了很多钱离开自己的收银机。 QUOTE: 'Autumn is a second spring where every leaf is a flower.'报价： '中秋节是第二个春天每叶是花。 - Albert Camus -阿尔贝加缪 Many businesses are not overly concerned with making a profit on the first sale to a new client because they have calculated that their profits will come from future sales.许多企业并不过于担心盈利的首次销售给新客户，因为他们的计算，他们的利润将来自未来的销售。 In other words, they know that they will profit from repeat sales to existing clients.换句话说，他们知道，他们将受益于重复销售给现有客户。 If you know that one out of every three customers who makes a purchase from your business will purchase repeatedly, you can take a reasonable loss on your first sale.如果你知道，有一个每三个谁使客户购买您的企业将购买多次，您可以采取一个合理的损失，你的第一个出售。 The key is getting them in the door the first time.问题的关键是让他们在门口首次。 If you can do that, then you know that you will profit in the future.如果你能做到这一点，那么你知道你会获利在未来。 So some of your marketing efforts should be designed to 'hook' the first time buyer.因此，一些您的营销工作应该旨在'钩'首次买主。 But it is equally important that some of your marketing efforts are designed to bring repeat customers back to you.但同样重要的是，一些市场营销活动，目的是使回头客还给你。 Does your marketing strategy include efforts to both bring in new customers and keep the 'back-end' sales coming in?请问您的营销策略包括努力都带来新的客户和保持'后端的销售来？ ** Attn Ezine editors / Site owners ** Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include our resource box as listed above. **收件人联系我们编辑/网站所有者**欢迎转载本文全部在您联系我们或在您的网站上，只要你把各个环节到位，不修改的内容，包括我们的资源中所列以上。 If you do use the material please send us a note so we can take a look.如果你使用的材料请向我们说明，让我们可以来看看。 Thanks.谢谢。 © Silent Partner Publishing ©沉默的伙伴出版
10 W. Square Lake Road, Suite 214美国10个广场湖道， 214套房
Bloomfield Hills, MI 48302布卢姆菲尔德山， 48302米
(248) 335-8080 -=-=-=-=-=-=- （ 248 ） 335-8080 -=-=-=-=-=-=- ============================== Sanford Jay Barris is the president of Business Marketing Services and the author of '97 Marketing Secrets to Make More Money: Your Secret Guide to Growing Your Business Right'桑福德杰伊Barris是总统的企业营销服务和作者的'97营销的秘密，以赚更多的钱：你的秘密指南，以发展公司业务的权利' e-mail: mailto: info@97MarketingSecrets.com电子邮件：电子邮件： info@97MarketingSecrets.com http://www.97MarketingSecrets.com http://www.97MarketingSecrets.com ==============================
Tags:标签：
| 
