Marketing Strategies to Put Yourself Out of Business市场营销战略，以把自己的业务

Notification of Funds Received 通知收到的资金
Do you just wish you had emails like that in your inbox everyday?你只希望你的电子邮件一样，在您的收件匣日常生活？ Well, now you finally can!那么，现在您终于可以！ I can't reveal too much but I can show you the page:我不能透露太多，但我可以告诉你的网页：

Article source: http://www.dealslive.com/ . 文章来源： http://www.dealslive.com/ 。 Used with author's permission. 用作者的许可。

Want to learn how to lose a billion dollars?想了解如何失去了10亿美元？

Just follow the marketing strategies used by GM, Ford and Daimler Chrysler.只要按照市场营销战略所使用的通用，福特和戴姆勒克莱斯勒。 Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it's worth taking a look at what they're doing wrong so you don't make the same mistakes.是的，一些大企业在世界上缺少一些基本的租户的市场营销和值得看看他们在做什么错误，这样您就不会犯同样的错误。 You don't want the following headline written about your company.你不想下面的标题写您的公司。

"GM Hits Billion Dollar pot hole" - Miami Herald "GM shares fell to a 12 year low." “通用访问亿美元的盆栽洞” -迈阿密先驱报“通用汽车股价跌至1 2年来的最低水平。 ” - New York Times -纽约时报

What are some of the most glaring mistakes a handful of car companies are making?什么是一些最明显的错误少数汽车公司正？

1. 1 。 Discount Pricing折扣定价

GM and Ford offer free loans and rebates worth thousands of dollars to prompt people to buy their vehicles.通用汽车和福特汽车提供免费的贷款和退税价值数千美元，促使人们去购买他们的车辆。 Good idea?好主意呢？

When you need to resort to bribing people to buy your products or services, it's a sign that something is terribly wrong.当您需要诉诸行贿人们购买你的产品或服务，这是一个迹象，表明东西是极其错误的。 The idea is to provide value, help your prospects understand the perceived value and charge enough to make a reasonable profit.这个想法是提供价值，帮助您的潜在客户了解知觉价值和电荷足以使合理的利润。 When you start discounting your product as a means to get people to buy it you've entered an endless downward cycle.当您启动您的产品打折作为一种手段，让人们买您进入了一个无休止的下降周期。

The next time a prospect buys, they'll want an even larger discount and there will always be somebody who will undercut you on price.下一次购买的前景，他们会希望有一个更大的折扣，总是会有别人谁将会削弱你的价格。 Eventually you'll end up like GM, losing lots, maybe not billions, but enough to threaten the life of your business.最终你会最终像通用汽车公司，失去很多，也许不是几十亿，但足以威胁生命的您的业务。

2. 2 。 Making Products People Don't Want使产品的人不希望

According to the New York Times, "General Motors and Ford have swerved off course for a far more basic reason: not enough people like their cars."据纽约时报“ ，通用汽车和福特汽车已驶向了道路更为基本的原因是：没有足够的人喜欢他们的汽车。 ” Whoops!哎呀！

The objective is to market a product or service people want.其目标是市场的产品或服务的人希望。

3. 3 。 Not Paying Attention to What People Want没有注意人们想要什么

If you want to make money you'd pay attention to what your prospects want?如果你想赚钱你注意你的前景吗？ Right?对不对？

In the case of Daimler Chrysler you'd be wrong.在戴姆勒克莱斯勒你是错误的。 At the Detroit Auto Show crowds loved the two-seat 8 foot long "Smart Car".在底特律汽车展观众喜爱的两个席位8英尺长的“智能汽车” 。 So logically Daimler Chrysler decided not to sell it in the United States despite booming sales in Europe for years.因此，在逻辑上戴姆勒克莱斯勒决定不出售在美国的蓬勃发展，尽管在欧洲销售了多年。 Zap, a Santa Rosa CA firm, saw an opportunity especially with rising gas prices and went direct to the European Daimler dealers to buy the cars. ZAP公司，一个加利福尼亚州圣罗莎公司，看到了一个机会尤其是在油价上涨和去直接向欧洲戴姆勒经销商购买汽车。 Surprise!惊喜！ Ten thousand US buyers put themselves on a list to order over $55 million worth of cars in just a few months.一万年美国买家把自己的名单上以超过5500万美元的汽车价值在短短的几个月。

Avoid discount pricing, provide products and services your prospects want and you can avoid losing a billion or instead make 55 million.避免折扣定价，提供产品和服务的前景和希望，您可以避免失去10亿或不是让5500万美元。 I don't know about you but if I lose ten thousand dollars I get upset and when I make a million in a year I'm pretty happy.我不知道你，但如果我失去万美元，我不安，当我做出100万一年中我很高兴。

The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful.作者，查理库克，帮助专业服务人员，小型企业所有者和营销专业人士吸引更多的客户和能够取得更大成功。 Sign up to receive the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com申请领取免费营销计划电子书， '7步骤以获得更多的客户和拓展您的业务，在http://www.marketingforsuccess.com

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