Marketing the Government for Profit政府营销的利润

Notification of Funds Received 通知收到的资金
Do you just wish you had emails like that in your inbox everyday?你只希望你的电子邮件一样，在您的收件匣日常生活？ Well, now you finally can!那么，现在您终于可以！ I can't reveal too much but I can show you the page:我不能透露太多，但我可以告诉你的网页：

Article source: http://www.livingnow.info/ . 文章来源： http://www.livingnow.info/ 。 Used with author's permission. 用作者的许可。

Steps and tips on marketing your business to the government.步骤，并提示您的企业市场营销的政府。

Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.事实：联邦，州和地方政府购买超过4,500亿美元合并在货物和服务每年。

Part of that can be yours if you know how to get it.部分，可你如果你知道如何获取它。

Fact: Federal procurements under $25,000 never go through the bid/RFP process.事实：根据联邦采购$ 25000从来没有通过收购/利福平进程。

The only way to earn these government procurements is to market your business wisely.唯一的办法获得这些政府采购市场是您的企业明智的。

You probably know there are huge opportunities for any business to earn government contracts.您可能知道有巨大的机会，任何企业获得政府合同。 But how will YOU win them?但是，您将如何击败他们？

It's easy to think of the government as a thing, an entity of inanimate form, but actually, the government is made up of people, hard-working business minded people just like you.很容易想到的，政府作为的事情，一个实体的生命形式，但实际上，政府是由人民，辛勤工作的商业头脑的人就像你。 With that in mind, marketing to the government is actually branding your name in the minds of the many thousands of government people who buy what you sell.考虑到这一点，市场营销，政府实际上是你的名字品牌的头脑中的许多政府成千上万的人谁买你卖。

If you will be doing business with the Federal government, the first step is to become registered in the Central Contractor Registry (CCR).如果您将做生意联邦政府，第一步是注册成为中部承包书记官处（中央控制室） 。 The CCR is a vendor database that collects and distributes data about potential contractors to government buyers.在中央控制室是一个供应商资料库，收集和分发数据的潜在的承包商向政府买家。 It helps Government Buyers know who you are and that you're a valid contractor.它有助于政府买家知道你是谁和你是一个有效的承包商。 You can find it on the internet at: www.ccr.gov .你可以找到它在互联网上： www.ccr.gov 。

Your next step is to find the right people.您的下一步是要找到合适的人。 Numerous government buyers purchase different things.许多政府买家购买不同的东西。 Some buyers only purchase supplies, while others are responsible for everything needed in their division - from property to paper clips.一些买家只购买用品，而另一些则负责一切都需要在其分工-从财产回形针。 Do some research to find out who buys what you are selling.做一些研究，以发现谁买你的销售。 It really is all about who you know.这真的是所有关于谁你知道。

Once you find the name and contact information of the right person, its all a matter of getting to know them and giving them an opportunity to know you and your business.一旦您找到的名称和联系信息的权利人，其所有的问题让你了解他们，使他们有机会知道你和你的业务。 This is when you educate buyers about your wonderful products and services.这是当你购买教育有关您美好的产品和服务。

Get in touch through mailing advertisements, e mails, and telephone calls.取得联系通过邮寄广告，电子邮件和电话。 But be careful, you don't want to risk being blacklisted as a spammer or be fined for unreasonable fax usage.但要小心，你不想有可能被列入黑名单，作为一个垃圾邮件发送者或罚款的不合理传真的使用。 Call buyers to inform them about your services, then ask if you can send them a fax or e mail.买方呼叫，向他们通报有关您的服务，然后问您是否可以向它们发送传真或电子邮件。 Also, call to schedule a meeting to discuss business opportunities with their agency.同时，要求安排一次会议，讨论商业机会与他们机构。

Don't forget to do your homework.不要忘记你们的功课。 Regularly check resources like fedbizopps.gov to find current federal procurements.定期检查资源一样fedbizopps.gov找到当前的联邦采购。 The Small Business Administration website (www.sba.gov) also lists valuable information like prime contractors who are looking to subcontract with small businesses.小企业管理局的网站（ www.sba.gov ）还列出了宝贵的信息，如主要承包商谁正在寻找分包与小型企业。 Visit procurement fairs and conferences if your calendar and budget permits.参观采购交易会和会议，如果您的日历和预算的许可证。 Many resources are available to you including local SBA offices, Small Business Development Centers and Procurement Technical Assistance Centers.许多资源，为您提供包括当地的SBA办事处，小企业发展中心和采购中心的技术援助。 Thousands of Small Business Representatives and Liaisons from every government agency are available to assist you.数以千计的小企业代表和联络从每个政府机构，可为您提供帮助。 Find the Small Business resource in the agency you want to work with and let them point you in the right direction.寻找小企业的资源在该机构要工作，并让他们为你指明正确的方向前进。

Stay in touch!保持联系！ Maintain the relationships you begin with people in the government.保持你的关系开始与人民的政府。 Call and e mail regularly.电话和电子邮件定期。 You want to be in the front of their minds when they think about purchasing in your industry.你想在他们面前时，他们心中想购买你的行业中。 Let them know when you introduce new products or services.让他们知道当你推出新的产品或服务。 Also, find out what their needs are, you may have just what they are looking for.此外，了解他们的需求，您可能正是他们正在寻找。

Remember!记住！ Government employees are under strict ethical rules and are not permitted to take gratuities.政府雇员是根据严格的道德规则，并不得采取酬金。 However, nominally-valued samples available to the public are permitted.然而，名义上值样本提供给公众的是被允许的。

Finally, don't get discouraged.最后，不要气馁。 The government feels like a maze of organizations, agencies and divisions.政府就像一个迷宫的组织，机构和部门。 It can be a challenge to find the right people.它可以是一个挑战，找到合适的人。 Take advantage of the resources that are available to you and learn as much as you can about the procurement process.充分利用现有资源，以你和了解程度并不亚于您可以对采购过程。 Be confident in your products, your systems, and in yourself.相信在您的产品，你的系统，并在自己。 The government buyers are like any other buyers; they want to work with people who offer value for the money.政府买家像任何其他买主;他们想工作的人谁提供物有所值。 Your persistence and dedication to customer satisfaction is the best way to show government buyers that you mean business.您的毅力和奉献精神，以客户满意度是最好的方式表明政府买家，你的意思业务。

Melanie Corbett works at TargetGov, helping businesses do business with the government.梅拉妮科贝特工程TargetGov ，帮助企业做生意的政府。 She can be reached at 410-579-1346 or mcorbett@targetgov.com她可以达成410-579-1346或mcorbett@targetgov.com

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