Marketing Without Ego没有自我营销

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Article source: http://www.businesshighlight.org/ . 文章来源： http://www.businesshighlight.org/ 。 Used with author's permission. 用作者的许可。

Our ego can get in the way of marketing our business.我们可以自我的方式营销我们的业务。 From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way.从我们的需要是正确的，谈论自己不断;来自一个态度傲慢越来越重视的结果我们做什么，这些只是一些我们的自我的方式可以在我们前进的道路。

If it's all about us, then it isn't about our customers.如果它是所有关于我们，那不是我们的客户。 It's imperative that we are aware of how we conduct our selves and the impact it may be having on our success.这是我们必须知道我们如何进行我们的自我和它的影响有可能对我们的成功。

Our ego, however, can serve us as well.我们的自我，然而，可我们。 Our ego can help us in setting boundaries and standards of performance.我们的自我可以帮助我们制定的边界和标准的性能。 It can give us the confidence to know we can make a positive difference for our clients.它可以使我们有信心，知道我们能够作出积极的差异为我们的客户。 If we can't believe in what we do, no one else will.如果我们不能相信我们做什么，没有人会。

Ego, in a healthy way, is about playing to our strengths and not to our weaknesses.自我，在一个健康的方式，是发挥我们的长处，而不是我们的弱点。 How can we step away from our ego and market our business more effectively?我们怎样才能远离我们的自我和市场我们的业务更有效？

1. 1 。 Maintain an open mind.保持开放的态度。 When we come from a place of ego, we tend to be narrowly scoped.当我们来自一个地方的自我，我们往往是狭义范围。 Usually we have difficulty seeing beyond what we can understand.通常我们很难看到超出我们所能理解的。 We think we know the only way, that we have all of the answers.我们认为我们知道的唯一途径，我们所有的答案。 Business success, however, demands that we see the bigger picture.商业上的成功，然而，这要求我们看到更大的图片。 We must be open to new ideas, trends, opinions, and most importantly, to the variety of potential customers or clients with whom we'll undoubtedly interface.我们必须开放新思想，新观点，趋势，意见，最重要的是，各种各样的潜在客户或客户与他们毫无疑问，我们将界面。 An open perspective may lead us to developing new and innovative products or programs.一个开放的角度看可能导致我们开发新的和创新的产品或程序。 It may allow us to seek out others who we might otherwise dismiss, possibly creating the opportunity for strategic business alliances or partnerships.这可能使我们能够寻求其他谁，我们可能会驳回，可能创造的机会的战略业务联盟或伙伴关系。 An open mind opens us up to opportunities.开放的心态打开了我们的机会。

2. 2 。 Listen more than you speak.多听你说话。 It's been said that we were given two ears and one mouth so that we could listen twice as much as we speak.这是说，我们有两个耳朵，一个嘴巴，从而使我们能够听的两倍多，我们说话。 While there is definitely merit to this statement, it really goes one step deeper.虽然有值得肯定这项声明，它真的更深一步。 Almost every single time we speak, we are speaking from a place of ego.几乎每一个单一的时间，我们讲，我们说的是从一个地方的自我。 We are talking about ourselves, something we saw, something we did, something we have an opinion about.我们谈论的是我们自己，我们看到的东西，我们没有的东西，但我们有意见。 While that is all good and fine, when it comes to business we need to make some adjustments.虽然这是所有好的和罚款，就业务，我们需要作一些调整。 Business is about serving the needs of others, specifically your target market.商业是服务他人的需要，特别是您的目标市场。 It's all about them.这是所有这些问题。 To be successful, you need to listen to what they say.要取得成功，你需要倾听他们所说。 What are their biggest problems, needs, and desires?什么是他们最大的问题，需要和愿望？ What are they looking for you to do for them?什么是他们找你为他们做的？ How can your products or services solve their problems?如何才能您的产品或服务解决自己的问题？ The only way to determine that is by listening closely and carefully.唯一的办法，以确定这是听密切和谨慎。 When you speak, come from a place of inquiry and curiosity.当你发言时，来自地方的调查和好奇心。 And, make sure that everything you speak about relates back to the client in some way. ，并确保一切你谈论涉及回客户端以某种方式。

3. 3 。 Serve others instead of ourselves.服务他人，而非自己。 Most of us are in business to make money.我们大多数人在企业赚钱。 That end is worthy and necessary to meet our goal of making a living.为此，值得和必要的，以满足我们的目标是使生活。 But, in order to create a successful business our orientation must be from the standpoint of serving others.但是，为了创造一个成功的商业我们的方向必须从服务的角度等等。 It is by serving others that we serve ourselves.这是由服务他人，我们自己服务。 Of all of the business blunders, this is probably the one that leads the way to slow growth or to eventual business failure.所有的商业失误，这可能是一个导致的方式或增长缓慢，最终经营失败。 Each day, we need to evaluate our activities.每一天，我们必须评估我们的活动。 Certainly we must handle various administrative and operational tasks for our business.当然，我们必须处理各种行政和业务工作为我们的业务。 But, aside from these, all other activities need to be focused around serving our clients.但是，除了这些，其他所有活动必须围绕我们的客户服务。 Ask yourself the question: Is what I'm doing serving or going to serve the needs and requirements of my clientele?问问自己的问题是：我在干什么去任职或服务的需要和要求，我的客户？ If the answer is "no", re-evaluate why you are doing it.如果答案是“否” ，重新评估你为什么这样做。 You may be wasting time, money, and energy pursuing activities that will have no value.您可能是在浪费时间，金钱和精力追求活动，将没有任何价值。 Orient everything you do around serving others and you'll naturally end up serving yourself as well.东方一切围绕你服务别人，你会自然地结束了自己服务的。

4. 4 。 Practice humility.实践谦卑。 Humility or the state of being humble is an absolute must in business.谦卑或状态谦虚是绝对必须的业务。 For no matter what we do in life, there will always be times when we cannot control what is happening around us or to us.对于不管我们做什么在生活中，总是会有时候，我们无法控制正在发生的事情在我们周围，或给我们。 By developing an attitude of gratitude and being thankful in the moment for things going well, we'll be able to weather the storm much better when things go awry.由发展中国家的态度表示感谢，并感谢的时刻，事情进展顺利，我们就可以风暴天气要好得多当事情出差错。 Practicing humility means that we must face our own failures and imperfections.实践谦卑，这意味着我们必须面对我们自己的失误和不完善之处。 It also means that we must know our place when it comes to dealing with others - that we must treat others as we would like to be treated.这也意味着，我们必须知道我们的位置是在处理与他人-我们必须对待别人，我们要加以处理。 It demands that we set aside our ego and realize that we are no better and no worse than anyone else; that we are on our own path that is unique to us and for us.它要求我们预留我们的自我实现，我们没有更好的，也没有不如别人; ，我们对我们自己的道路，是独一无二的，我们和我们。 There is no place for ego in a humble heart.没有自我的地方在一个谦虚的心。

5. 5 。 Don't get attached to outcomes.不要重视的结果。 Being attached to outcomes is a surefire path to disappointment and a waste of our mental energies.重视成果是一个正确的道路感到失望和浪费我们的精神能量。 It is our ego that fuels our intense desire to create specific outcomes.这是我们自我的燃料我们强烈愿望创造具体成果。 And, just like clockwork, this type of attitude leads to disappointment when the desired outcome fails to manifest.而且，就像发条，这种类型的态度，导致失望时，理想的结果没有明显。 No one can control the outcome of a situation.没有人可以控制的结果情况。 All we can do is make decisions, based on the best data possible.我们所能做的就是做出决定的基础上，尽可能最佳的数据。 There are a myriad of intervening circumstances that can derail even the best of plans.有无数的干预的情况下，可以破坏即使是最好的计划。 For this reason, it's important to set aside our egos and understand we only have so much power to steer our course.出于这个原因，重要的是要作废的自我和理解，我们只能有这么多权力，指导我们的课程。 We need to develop a sense of peace that we have made the best decisions based upon what we know and leave it at that.我们需要发展一种和平的，我们已经取得的最好决定根据我们所知道的和停留在这一点上。

6. 6 。 Avoid perfection.避免完美。 A big ego usually accompanies an attitude that everything has to be perfect.大通常伴随着自我的态度，一切都必须是完美的。 Perfect is an impossible idealism that keeps people from moving forward and accomplishing all that they can.完美是不可能的理想，让人民向前迈进，并完成所有，他们可以。 Perfection will prevent you from giving a speech because you don't think its good enough.完善将阻止您发表演讲，因为你不认为它不够好。 Perfection will stop you from writing a book, making a phone call to a prospect, or presenting a teleclass on a topic you love.完善将停止你写了一本书，打电话的前景，或提出一个teleclass的主题中，您的爱。 Don't let this unproductive attitude invade your life.不要让这种非生产性的态度入侵你的生活。 It's rooted in ego - a need to be right, a need to be better than others and beyond reproach.这是植根于自我-一个需要的权利，必须比别人做得更好和无可指责的。 Ironically, most people are not drawn to perfectionists, as they are often perceived as uptight, unrealistic, and better than everyone else.讽刺的是，大多数人都没有注意，力求完美，因为他们往往被看作是紧张，不现实的，优于其他人。 Your clients will be drawn to you because of who you are -- failures, mistakes, and imperfections - the whole nine yards.您的客户将提请您，因为你是谁-失败，错误，缺点-整个九码。 People will seek you out because you are a real person - someone they can identify with.人们将寻求你，因为你是一个真正的人-人，他们可以识别的。 Don't let perfection stand in the way of being who you are.不要站在完善的道路被你是谁。

7. 7 。 Make mistakes.犯错误。 Mistakes are a part of life.错误是生活的一部分。 And really, there are no mistakes; there are only experiences.真的，没有错误;只有经验。 Experiences provide us with feedback that allows us to make other decisions that lead us towards what we want to accomplish.经验为我们提供了反馈，使我们能够作出其他决定，带领我们走向我们想要完成的任务。 If we aren't willing to have experiences, we aren't going to have a life or a business for that matter.如果我们不希望有经验，我们是不会有生命或企业为这一问题。 A big ego will often prevent us from having experiences because it perceives that a "mistake" is a bad thing and a sign of failure.大自我常常会妨碍我们有经验，因为它认为，一个“错误”是一件坏事和失败的标志。 The funny thing about this is that you're probably the only one who notices the mistake, as other folks are much too busy being concerned with their own lives.有趣的事是，你可能只有谁通知的错误，因为其他人太繁忙的关心与自己的生活。 Get out of yourself, shed your ego and start living.走出自己，摆脱你的自我，并开始生活。 The most successful business owners are the ones who step out, have experiences and fail their way to success.最成功的企业主是谁的一步了，有经验和失败的成功之道。

8. 8 。 Be right, not righteous.是正确的，而不是正义。 There's a big difference between being right and being righteous.存在着非常大的差别的权利和正在正义。 Being righteous is all about your ego.正在正义是所有有关您的自我。 You think that you have a monopoly on "right"; that you know and have all the answers, and that everyone who does not believe as you do is wrong.你认为你有一个垄断的“权利” ，这你知道，拥有所有的答案，而且每个人谁不相信你这样做是错误的。 Righteous folks are frightened folks.正直的人害怕人。 Often they are raised on fear-based ideas put forth by otherwise well-meaning parents or institutions.他们常常提出的恐惧为基础提出的意见以及其他含义的父母或机构。 They are wrapped up in their own world, unaware of other people.他们结束了在自己的世界，不知道其他人。 They don't know how to respect others because they themselves harbor nothing worthy of respect.他们不知道如何尊重他人，因为他们没有自己的港口值得尊重。 After all it's ludicrous to believe anyone has a monopoly on truth or what is right.毕竟这是荒唐可笑相信任何人垄断真理或什么是正确的。 Still, however, you may see this creeping into your own approach to business.尽管如此，但是，您可能会看到这种爬行到您自己的做法业务。 Whenever you feel the need to express righteousness, know that it's your ego rearing its ugly head.只要你觉得有必要表达义，知道这是你的自我养育抬头。

9. 9 。 Consult others.请教他人。 Seeking out counsel, information, wisdom, or feedback from others is a wonderful way to bring creativity, inspiration, and motivation to all that you do.寻找律师，信息，智慧，或从别人的反馈意见是一种非常棒的方式，使创造力，灵感和动力，所有这些你怎么做。 If your ego were in play, you wouldn't even consider such a thing.如果你是在自我发挥，你会不会考虑这样的事情。 Ego is all about you.自我就是你。 You don't have a place for others, their ideas, or their feedback.您没有其他的地方，他们的想法，或是他们的意见。 Business is all about interfacing with others, from your colleagues, to your vendors and supplies, to your all important customers or clients.企业就是接口与他人一起，从您的同事，你的供应商和供应品，到您的所有重要客户或客户。 Just like with the idea of "having an open mind", tremendous opportunity can come your way by consulting with others.一样的想法“有一个开放的心态” ，巨大的机会你可以来咨询的方式与他人。 Don't close down the doors to success.不要关闭大门，取得圆满成功。 Instead, open them wide by setting aside your ego and connecting with others.相反，他们全开放的撇开你的自我和与他人联系。

10. 10 。 Let others tell your story.让别人告诉你的故事。 Why not completely take you and your ego out of the picture and let others speak for you.为什么不能完全采取你和你的自我的图片和让别人为你说话。 Testimonials and referrals are, by the far, the most powerful tools you can use to build your business.推荐和推介，由目前，最有力的工具可用来建立您的业务。 People relate to the stories that others tell them.涉及到人民的故事，其他人告诉他们。 They hold much more credibility than if you were to talk about yourself and your client successes.他们拥有更多的信誉比如果你谈论你和你的客户成功。 Actively gather testimonials from the folks you do business with.积极收集推荐的人你做生意。 Make sure to include a few of them in your various marketing materials.请务必将包括少数人在您的各种营销材料。 Post them to your website for everyone to view and read.后他们到您的网站，给大家查看和阅读。 If someone says wonderful things about you but is uncomfortable writing a testimonial, offer to transcribe what they tell you and then send it to them for final approval.如果有人说，美好的事情你是不舒服，但书面推荐，提供何种抄录他们告诉你，然后将其发送给他们的最后批准。

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