Money-Makers Secrets to Renting Profitable Mailing Lists货币决策者秘密出租盈利邮寄名单

Water into Wine No Water Into 3 times more potent than gasoline. 水变成酒没有水的3倍更强大比汽油。
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water...本文介绍了如何我是彻底地笑了我的朋友们时，我告诉他们，车将运行在水... but guess who's laughing now.但猜测谁是笑了。

Article source: http://www.kabish.com/ . 文章来源： http://www.kabish.com/ 。 Used with author's permission. 用作者的许可。 As an entrepreneur involved in selling and/or promotion ofsomething by Direct Mail, you should already know that mostimportant aspect of your mailing have to do with the sales letteror circular you send out, and the mailing list you use.作为一个企业家参与销售和/或促进ofsomething直接邮件，你应该已经知道， mostimportant方面，您的邮寄都与销售通知您letteror发送和邮寄清单时使用。 Withthese thoughts in mind, and assuming you've got what should be anorder-pulling sales letter or circular, let's focus our attentionspecifically on the problem of finding mailing lists that produceprofitable orders. Withthese想法，并假设你应该是什么anorder抽的销售信函或通知，让我们attentionspecifically重点问题的调查邮件列表produceprofitable订单。

Common sense should tell you that without a good mailing lists,the time and money you spend for market research, advertisinglayout and knowledge relating to the "rules of direct mail," willjust be wasted effort.常识应该告诉你，如果没有一个良好的邮寄名单，时间和金钱你花市场调研， advertisinglayout和知识有关的规则“直接邮件” ， willjust是白费力气。 In other words, unless you get you offerto the buyers, you might as well save your time and money.换句话说，除非你让你offerto买主，你可能也节省您的时间和金钱。

In order to reach your most-likely buyer, you must firstdetermine who your most-likely buyers are.为了达到你的最可能的买家，您必须firstdetermine谁是最有可能购买者。 This is not so hard asit might appear.事实并非如此艰苦培训服务处可能出现。 Actually, it's just a matter of recognizing thatautomotive items will appeal to car-owners, while householdgadgets will sell best to the homemakers.其实，这只是一个时间的问题认识thatautomotive项目将呼吁车主，同时将出售householdgadgets最好的家庭主妇。

Regardless of how easy its is, this is the most-often over-lookedpart of the beginning entrepreneur's planning.不管它有多么容易的，这是最经常过lookedpart开始创业的规划。 suffice it to saythat if you don't know who you're going to sell a product orservice to, your product or service is going to be pretty hardfor you to sell.只需saythat如果你不知道是谁你会销售产品orservice到，您的产品或服务将是非常hardfor您销售。

The next thing to really look into, is the competition yourproduct or service faces.在未来的事情，真正考虑，是竞争yourproduct或服务的脸。 If it has a limited market--not toomany people would stand in line to buy--and you are competingwith virtually the same product as supplied by othercompanies--then you're going to have to either come up with astrong "hidden angle" or else face defeat before you evenbegin...如果它有一个有限的市场-而不是群雄人会排队购买-你是c o mpetingwith几乎相同的产品提供ot hercompanies-那么你将不得不或者拿出a st rong“隐藏角”否则失败，然后evenbegin ...

These are the "keys" to success in selling anything via directmail--pin-pointing exactly who your buyers are, presenting youroffer to them with an angle not being used by your competition,and concentrating all your sales efforts only on the most-likelyprospects.这些“钥匙”成功地通过出售任何directmail -针指向准确谁是买主，提出y ouroffer他们的角度不被用于您的竞争，集中所有的销售努力仅在最l ikelyprospects 。

Assuming you "know" who your most-likely buyers are; that you'vegot a "winning" sales letter or circular--and, a product orservice these people "will stand in line to buy," then yourproblem is to get the message to these people.假设您“知道”谁是最有可能购买者，这you'vegot一个“打赢”的销售信函或通知-和，产品o rservice这些人“将排队购买” ，然后y ourproblem是获得讯息这些人。

Do not think you'll "save some money" by renting or buyinginexpensive mailing lists from advertisers in all those ad sheetsand "mail order" type publications that seem to flood yourmailbox.不要以为你会“节省一些钱”的出租或buyinginexpensive邮寄名单由广告客户在所有这些广告sheetsand “邮购”类型的出版物，似乎洪水yourmailbox 。 You'll waste a lot of time, and spend money chasing thewind with these lists.你会浪费很多时间，花钱追逐thewind这些名单。

These list offered by "mail order" dealers are compiled from adsheets, mail order publications, and/or incoming offers receivedby the list -seller...These people also compile lists theyuse...A lot of them compile their rental lists directly from thetelephone/city directories...And even a few of them work the"envelope stuffing" scheme to compile their rental lists--Theyoffer commissions to people who pay to join their envelopestuffing programs, and then sell or rent the names of the peoplewho join their program...The people who join the program areadvised to compile lists from any number of sources, send out acommission circular, and receive a commission for each incomingorder.这些清单提供的“邮购”经销商是从adsheets ，邮购出版物，和/或传入receivedby提供的名单，卖方...这些人还编列theyuse ...很多人编译租金直接从名单thetelephone /城市目录... ，甚至少数人工作的“信封馅”计划汇编租金清单-T heyoffer委员会向谁付费的人加入他们的e nvelopestuffing程序，然后出售或出租的名字加入p eoplewho他们的计划...谁的人加入该计划areadvised汇编清单的任何数字的来源，发送acommission通告，并接受委托为每个incomingorder 。 The names of the buyers are then compiled onto anotherlist, and sold by promoters of this scheme to some of the largerlist-brokers as bonafide mail order buyers...Any time you rent alist of 5,000 or more names from mail order type operator, youcan almost certainly count on the lists that's 1) Five or moreyears old...2) Filled with names of people who have moved...3)Going to be dominated with names of other mail order sellers...姓名的买主，然后汇集到anotherlist和销售的促进这一计划的一些largerlist经纪作为真正的邮购买家...任何时候你租金alist 5000或更多的名字从邮购型算子， youcan伯爵几乎可以肯定在名单上这1 ）五， moreyears岁... 2 ）填充名字的人谁也感动... 3 ）将成为占主导地位的名称的其他邮购销售...

Before renting or buying a mailing list from someone, use thesame kind of common sense you use in deciding upon a doctor,lawyer or auto mechanic.在租用或购买来自邮寄名单的人，使用thesame种常识您使用在决定一名医生，律师或汽车修理工。 something else to keep in mind--wheneveryou rent or buy mailing lists from someone who has or isadvertising for dealers or mailing list brokers, you are going toend up with a list of names used by many mail order dealers,generally with the majority of them offering the same products orservices.别的牢记-w heneveryou的租金或购买来自邮寄名单的人谁已经或i sadvertising的经纪人或经纪人邮寄名单，你会t oend了一个名单被许多邮购商，一般他们大多数提供orservices同类产品。

The best thing to do is to take a note pad and pencil to yourpublic library..Ask the librarian to let you look at the StandardRate & Data Service Directory pertaining to mailing lists.生命中最好的事情是要说明垫和铅笔，以yourpublic图书馆..卖出图书馆，让你看StandardRate和数据服务目录有关的邮寄名单。 Withinthis voluminous directory, you'll find the names, addresses andtelephone numbers of virtually all the reputable mailing listsbrokers in the country. Withinthis大量的目录，你会发现的名称，地址andtelephone人数几乎所有的著名邮寄listsbrokers在该国。 These brokers explain within thedirectory the different lists that are available for rent, whatkind of buyers the lists are made up of, and the date the listwas last cleaned--that is, the last time all the names on thelist were verified relative to the correctness of addresses.这些经纪人在thedirectory解释不同的名单中有哪些可供出租， whatkind买家的名单了，并日期listwas去年清理-也就是最后一次所有的名字t helist相对核实的正确性地址。

Select a half dozen or so of the list brokers handling the kindsof lists that are made up of buyers of products or servicessimilar to yours...Jot those names and addresses down on yournote pad..then go home and call them on the phone...选择一个半十几只清单经纪人处理kindsof名单是由买方的产品或servicessimilar到您的晶体...这些名称和地址上yournote垫..然后回家，并要求他们在手机上。 ..

Tell the list broker about yourself, what you're trying to sell,how much you're asking for it, and your-long range plans.告诉经纪人名单关于你自己，你想卖多少你要求它，你的长程计划。 Almostall of them will want to see a sample of your mailing piece, andmore often than not, a sample of your product as well. Almostall人会希望看到一个样本您的邮寄作品， andmore往往不是一个范例您的产品，以及。 Don't beafraid to talk to these people--they're in business to help you,and if they "steer you onto" a list that doesn't make money foryou, they figure you'll not buy from them again, so it's to theirbenefit to see that you get the "right" list for your mailingpiece and offer.不要beafraid谈论这些人-t hey're业务，以帮助您，如果他们“引导你进入”清单，不赚钱华阳，这些数字你不买他们的，所以它以theirbenefit地看到，你的“权利”为您的清单，并提供mailingpiece 。 Most of them are will critique your mailingpiece and offer, making suggestions for improvements whenappropriate, and in general, act as a consultant to see that yourealize a profit thru their services.他们多数是将您的mailingpiece批评和提供决策建议改善whenappropriate ，并在一般，作为一名顾问，看到yourealize的利润通过他们的服务。

Once you and the list broker have decided upon the mailing listbest suited to your offer, he'll generally require you to rent aminimum of 5,000 names.一旦你和券商的名单已经决定邮寄listbest适合你的报价，他会一般需要你租aminimum 5000名。 The going price will range from $35 to$95 per thousand names.该会的价格将范围从35美元到95美元每千的名字。 Expensive, maybe...But if you pay $475for 5,000 prospective buyers, and end up with 1,500 buyers of a$20 "how-to" manual that you've written and printed at a cost of50 cents per manual--that would mean a gross of $30,000..minus$750 for 1,5000 manuals, plus another 60 cents each to send eachof these manuals out via 4th class mail witch would amount to$1,035.昂贵的，也许...但是，如果你支付475for 5000潜在的买主，并最终与1500年购买20美元的“如何”手册，您的书面和印刷费用of50美分手册-这将意味着总$ 30000 ..减去750美元的1,5000手册，另加60美分，每发送eachof这些手册通过了第四类邮件巫婆将达到1035美元。 Add these figures together for a total of $1,785 andsubtract this total from $30,000 and you stand a very good chanceof netting $28,000 or more...购买这些数字一起共一七八五美元andsubtract来自这一总数$ 30000和你站在一个非常好的chanceof扣除二点八○○万美元或更多...

So, you see, the important thing is to get your offer to yourmost-likely buyers.所以，你看，最重要的是让您提供yourmost -可能买主。 The only way to do this--the fastest, andleast expensive way--is to work with a reputable mailing listbroker and forget about all that "wheel-spinning" within thecircle of mail-order-type people.唯一的办法做到这一点-速度最快， a ndleast昂贵的方式-是同一个著名的邮寄li stbroker和忘记了一切“车轮旋转”内t h ecircle邮购型人。 Really, so long as you dealwith " mail-order-type" people, small-time dealers andadvertisers--you'll never achieve anything beyond a busy-busy,hand-to-mouth existence in this business.真的，只要你dealwith “邮购型”的人，小的经销商andadvertisers -y ou'll永远不会实现任何超越一个繁忙的忙，手到嘴的存在在这个业务。

The bottom-line reason for most of the entrepreneurial failuresin the mail order business is simply that the beginner tries tocut corners by using less that the most productive mailing listsavailable.在底线的原因大多数企业failuresin邮购业务很简单，初学者tocut尝试利用弯道少，最富有成效的邮寄listsavailable 。 Indeed, the years are littered with people from allwalks of life who have had a good product and/or service ideas,but failed to "get their ideas off the ground."事实上，多年来是充斥着人们的生活allwalks谁有一个很好的产品和/或服务的想法，但没有“让他们的想法离开地面。 ” Generally, thesepeople were trying to "save money" by compiling their own mailinglists, advertising in "all-seller" type mail order publications,and/or sending their offers out to "mail-order-type" people foundin the ad sheets or to lists purchased from advertisers in thesepublications.一般来说， thesepeople试图“省钱”的编纂自己的mailinglists ，广告在“所有卖方”邮购型出版物，和/或将其提供给“邮购型”的人foundin的广告单或购买名单中thesepublications的广告客户。 In almost every case, the entrepreneur's effortsalong these lines, and based upon a "saving money" philosophy,has always ended in heartbreak and great financial loss for theentrepreneur...几乎在所有情况下，企业家的effortsalong这些方针，并根据一个“省钱”的理念，始终结束心碎和巨大的经济损失theentrepreneur ...

YOU CAN SUCCEED, STARTING FROM SCRATCH!您可以取得成功，从零开始！ But, before you attemptit--before you "jump in and reach your own mail order fortune,"be sure you arrange all the odds in your favor..Anything lessthan the "rules" stated within this report will surely be a wasteof time, and result in failure...但是，在你attemptit -之前，先“跳中，达到自己的邮购的财富” ，确定您安排所有的赔率渐入佳境. .任何小于的“规则”指出在这份报告将肯定是一个w asteof时间，结果以失败告终...

Remember: Your product has to be something you can buy or producein finished form for pennies, and sell for dollars.请记住：您的产品必须是你可以购买或producein完成形式美分，销售为美元。 There has tobe an "eager" market for your product or service.别有一种“渴望”市场您的产品或服务。 You mustproject the most professional of all images of yourself as the"company" or supplier in all your sales letters, circulars,advertising and/or dealings with your prospective buyers.您mustproject最专业的所有图像自己的“公司”或供应商在所有的销售信函，通知，广告和/或与您的交易潜在的买家。 And youmust "know" who your buyers are, and then concentrate yourefforts to reach only those people with your offer.和youmust “知道”谁是您的买家，然后集中到yourefforts只有这些人与您报价。 Take your pencil and go to your public library..Ask the librarian to let you look at the StandardRate & Data Services.你的铅笔和你去公共图书馆..卖出图书馆，让你看StandardRate及数据服务。 Start your research there and have fun with your new business.启动您的研究，并得到乐趣与您的新业务。

Note to editors:编者注：
To show my appreciation to the editors that use my articles, I offer a free solo ad.为了表明我感谢编辑，使用我的文章，我提供免费的独唱广告。 Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine t was used in.只要发送一封电子邮件给我用的表格与我联系上我的网站告诉我的网址的文章被用来或寄给我一份联系我们吨被用来英寸

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