Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors住房抵押贷款市场营销： 3电动工具的安全供应来自房地产

Three Powerful Reasons You Need To Check Out Michael's Traffic Videos 三种功能强大的理由，您需要检查了迈克尔的交通视频
* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages *简单（但狡猾的）技术，让您的网站在地图上快人的可能和发送饿了群众的买家到您的网页

Article source: http://www.realestateseller.net/ . 文章来源： http://www.realestateseller.net/ 。 Used with author's permission. 用作者的许可。

Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if you're not getting a ringing endorsement from the agent? 一些房地产经纪人将永远忠于贷款的人员之一，而是让它们的潜在购房者三项业务的银行卡为他们选择。您做什么工作，如果你没有得到认可的代理人？ How can you beat the competition, so you get every lead each time the agent gives out your card and two others belonging to competitors?你怎么能战胜的竞争，所以你让每一个领导每次代理人给出了您的信用卡和另两名属于竞争对手？

Here are three specific tools that give you an edge over the competition whether or not the agent endorses your services. 这里有三个具体的工具，给你一个优势的竞争是否赞同你的代理服务。

Power Tools for Self Promotion 电动工具进行自我宣传

You can get real estate agents to promote your services better when you give them tools that are helpful for them and the buyer. The best ones are perceived as high value and don't get tossed in the trash. 你可以房地产经纪人，以促进更好的服务，当你给他们的工具，有利于他们和买家。最好的是被视为高价值，不要扔在垃圾桶。 In fact, just the opposite occurs.事实上，正好相反发生。 The tools are passed along to friends, family and other agents.这些工具转嫁给朋友，家人和其他代理人。 This is called viral marketing - a strategy that encourages individuals to pass on your marketing message.这就是所谓的病毒式营销-战略，鼓励个人通过您的营销信息。

Audio CD 音频CD

CD's deliver high-perceived value and have an eternity for shelf life. Think of the impact when an agent hands the buyer three business cards and one of them is your audio CD. 裁谈会能提供高感知价值，并有一个永恒的货架寿命。思维的影响时，代理人手中，买方三个名片，其中一人是你的音频CD 。 From the three, which one will the buyer call first?来自三个，其中一个将买方首先请？ Not only does the CD distinguish you, it sends a message about the quality of your service.不只是你的CD区别，它发出了一个信息的质量您服务。

What should the CD consist? Write down the 10 most frequently asked questions by buyers during the loan application process. 应具有什么样的裁谈会组成？写下10个最常见问题的买家在贷款申请过程。 That's your content.这是您的内容。 Keep the message to 10 minutes or less and you have an excellent tool that agents will be happy to give out.保持信息10分钟或更少，你有一个很好的工具，代理人将很乐意为您提供了。 Why?为什么？ Because it makes them look good too!因为它使他们看看好了！

Have I hit your creative button?我达到您的创造性的按钮？ That's right… produce a CD that partners you and your agents. Now they're more likely to give it away as the only business card of choice because it includes them as part of the marketing and part of the message.这是正确的... 产生裁谈会的合作伙伴你和你的代理人。现在，他们很可能给它以外的唯一名片的选择，因为它包括他们的一部分，市场营销和部分信息。

Informational Booklet 信息小册子

What do you get when you fold 2 pieces of paper in half twice? - A sixteen page informational booklet. 你当你获得2块倍的纸张一半的两倍吗-1 6页信息的小册子。 It can be a great compliment to your audio CD or it can stand-alone.它可以是一个伟大的恭维您的音频CD或它可以独立的。

Your booklet could highlight the benefits of the most popular loan programs in your area. Or it could have a booklet targeted to different types of buyers, ie first time, investor, affluent, seniors, etc. 您的小册子，可以突出的好处，最流行的贷款计划中的地区。也可以有一本小册子，针对不同类型的买家，即第一次，投资者，富裕，老人等

Business Card 名片

The business card still plays a vital role as ever in marketing. Often it's the first impression people have about your services. 名片仍然起着至关重要的作用在以往的营销。往往是人的第一印象有关您服务。 Look at your card, does it make you appear professional, distinctive and help you stand out from competition?看看您的信用卡，它让你看起来专业，独特，并帮助您脱颖而出的竞争？

Here some do's and don'ts on professional business cards: 这里有些人的注意事项对专业的商务卡：

• Do Include Your Photo - Do go to a professional photograph, don't use your digital camera with your back against the office wall. 不要将您的照片 -不要去一家专业的照片，请不要使用您的数码相机与您反击的办公室墙上。 If you're going to put your picture on a card, do it right, it'll be worth every penny.如果你把你的图片卡，这样做的权利，它会是值得每一分钱。
• Do Hire a Professional - Do hire a firm to professionally design your card. 不要租金的专业 -不要聘请专业公司设计您的信用卡。 The design should carry over to your brochures, flyers and other marketing materials so you get your money's worth.设计应结转到您的手册，传单和其他营销材料，使您获得金钱的价值。 Don't do it yourself using a program like Microsoft Publisher.不要使用它自己的程式如微软出版社。
• Do Print on Both Sides - Do offer your free CD or information booklet. 不要打印的双方-不要让您的免费C D或信息的小册子。 Do include your website that highlights helpful information and offers a free newsletter for subscribing.不要包括您的网站，突出有用的信息，并提供免费通讯订阅。 Don't print a list of documentation needed for the loan application.不要打印的文件清单所需的贷款申请。 Don't overcrowd either side of the card with too much information.不要过满两边的卡太多的信息。 It'll appear cluttered.它就会出现混乱。
• Do Use High Quality Paper - The quality of your paper is critical. 不要使用优质纸张 -以质量为您的文件是至关重要的。 People feel the thickness of the paper between their fingertips, and if it's thin they perceive you as being cheap.人们感到厚度的纸张之间的指尖，如果它的薄他们认为你是便宜。

Two of the three tools reported here are unlikely to be used in your marketplace. And if you collect your competitors' business cards, you'll find many that leave a lot to be desired. 两个报告的三个工具在这里不太可能被用来在您的市场。如果你收集您的竞争对手的名片，你会发现许多人留下了许多有待改进之处。

Work at creating tangible marketing tools that support your services and makes the agent's job easier and you'll find more buyers calling you ahead of the competition. 工作创造有形的营销工具，支持您的服务，使代理人的工作更轻松，你会发现更多的买家打电话给你竞争中的领先地位。

Click here to get a free copy of the Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to become an Agent Magnet . 点击这里得到免费的营销规划指南，长达20页的工作簿旨在帮助您纲要的战略成为代理磁铁 。

Visit us at http://www.loan-officer-marketing.com访问我们的http://www.loan-officer-marketing.com

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