Practice Marketing: How to Answer What Do You Do?实践营销：如何回答你怎么办？ to Increase Prospects, Publicity and Profits增加的前景，宣传和利润

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Article source: http://www.articlesmagazine.com/ . 文章来源： http://www.articlesmagazine.com/ 。 Used with author's permission. 用作者的许可。

"What do you do?" “你是什么怎么办？ ”

"I'm a CPA. What do you do?" “我是注册会计师。你怎么办？ ”

"I'm a stockbroker." “我是一名股票经纪人。 ”

End of conversation.结束谈话。

And the end of an opportunity to promote you and what you do in a way that will increase your prospects, publicity and profits.并结束了一个机会，以促进你和你怎么做的方式，将增加您的潜在客户，宣传和利润。

Some like to call it The Elevator Speech" as in something you can say in the time it takes to ride on an elevator.有些要要求它的电梯讲话“中你可以说中所花费的时间乘坐电梯。

What I found is that many many people never ride on elevators.我发现，许多许多人从来没有乘坐电梯。 So the term Laser Speech really gets at what you want to do - communicate what you do in a focused and compelling way.因此，长期激光语音真正得到什么你想做的事-沟通你怎么做有重点和有说服力的方式。

What I Said Before我以前说过

I came across this technique out of desperation.我发现这种技术的绝望。 In the past, when someone would ask what I did, I would answer with "I'm a marriage and family therapist."在过去，当有人要问我做过什么，我会回答“我是婚姻及家庭治疗。 ”

I thought it was a pretty good thing to say, I am proud of what I do and have worked hard to get here.我认为这是一个非常好的事情说，我很骄傲我做什么，并努力让这里。

The problem was when I said I was a marriage and family therapist, I would get one of three reactions:问题是当我说我是一个婚姻及家庭治疗，我将获得三个反应：

1)"Oh, that's nice." 1 ） “哦，不错。 ” And then turn and walk away as if I am dangerous or something.然后又和步行距离为如果我有危险或一些东西。

2)"Oh, so have you been analyzing me?" 2 ） “哦，所以你一直分析我吗？ ” Not until right now is what I was tempted to say.直至现在的问题是什么，我很想说。

3) The person would begin to tell me, in detail, all about their horrible husband or wife. 3 ）人将开始告诉我，详细，所有有关其可怕的丈夫或妻子。

What I Do Now我现在要做的

Contrast that with waht I use now in response to "What do you do?"相反，在我现在使用的回应“你是什么怎么办？ ”

"Do you know how so often in relationships couples will drift apart and end up room mates instead of soul mates?" “你知道如何做往往是在夫妻关系将渐行渐远，最终室队友而不是同路人？ ”

"Well what I do is empower couples to create passionate and loving relationships that will last." “嗯，我做的是使夫妻创造激情和热爱的关系，将持续。 ”

The minimum response I usually get is "Wow, do you have a business card?"最低响应我通常得到的是“哇，你有一张名片？ ”

The best, and typical response I get is either want to schedule an appointment right away or know someone that does.最好的，典型的反应我是不是要安排任命权，或知道某人说的。

Create Your Own Laser Speech创建您自己的激光讲话

Notice the specifics of this model:通知具体的这个模型：

1) "Do you know how.........followed by the naming of a common problem that you see in your area of expertise. 1 ） “你知道.........其次是命名一个共同的问题，你看你的专业领域。

2) Followe by "Well what I do is...........a benefit rich compelling statement about what you do. 2 ） Followe的“嗯，我做的是...........受益丰富的令人信服的声明你怎么做。

So simply fill in the following blanks:因此，只需填写下列空白：

"Do you know how.............................? “你知道如何.............................?

"Well what I do is........................... “嗯，我做的是...........................

And you will be on your way to a compelling laser speech that will increase your prospects, publicity and profits.你将用自己的方式引人注目的激光讲话中，将增加您的前景，宣传和利润。

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