Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out私人执业营销： 3个秘密我想我知道当我第一次开始

Three Powerful Reasons You Need To Check Out Michael's Traffic Videos 三种功能强大的理由，您需要检查了迈克尔的交通视频
* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages *简单（但狡猾的）技术，让您的网站在地图上快人的可能和发送饿了群众的买家到您的网页

Article source: http://www.articlesmagazine.com/ . 文章来源： http://www.articlesmagazine.com/ 。 Used with author's permission. 用作者的许可。

I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.我不知道你，但我仍然在等待我的第一级研究生院有关如何开发，销售，并运行一个私人执业。

I'm also still waiting for my father to have a discussion with me about the facts of life.我也仍然在等待我的父亲有一个与我讨论有关事实的生活。

My wife and I have 2 kids, so I guess I figured it out for myself.我的妻子和我有2个孩子，所以我想我理解了它自己。 Just like I had to figure out for myself how to market and build a practice.就像我不得不找出如何为自己的市场并建立一个惯例。

So here are three secrets I wish I knew when I first started my practice.因此，这里有3个秘密我想我知道当我第一次开始我的做法。

Secret #1 - Grow Rich in a Niche秘密＃ 1 -富成长在一个利基

A niche is simply a narrow and specific area in which you want to specialize.利基是一种狭隘的和具体的领域，要专门。

The opposite of having a niche is being a generalist.对面有一个市场是一个多面手。 In the private practice therapist world, I call it "Death by ICF."在私人执业治疗师的世界，我称之为“死亡的ICF 。 ” Most therapists will tell you that they work with individuals, couples and families.大多数治疗师会告诉你，他们的工作与个人，夫妇和家庭。

Well, who doesn't?那么，谁不？ Doesn't every one?难道不是每一个？ If you say you work with individuals, couples, and families, who don't you work with?如果你说你的工作与个人，夫妇，和家庭，谁没有你的工作吗？

Individuals, couples and families makes you sound like you are just a garden variety plain vanilla therapist.个人，夫妇和家庭让你听起来像是你只是一个花园平原各种香草治疗。 It tells potential clients nothing about what you do.它告诉潜在的客户没有什么你怎么做。

It makes no one say它使任何人说，

"That's the person I want to talk to right away!" “这就是我想要的人交谈的权利了！ ”

Choose a niche in which you enjoy working.选择一个利基在你喜欢的工作。 What really gives you a kick to do?真正让您球该怎么办呢？ What do other people marvel at you doing well?怎么其他人惊叹于你在干什么呢？

Then make sure it is self replicating.然后确定它是自我复制。

Recently I was talking with some friends at lunch and the subject came up about what would need to happen in the economy for each of us to continue to do well in our respective careers.最近我跟一些朋友在午餐和主题是什么行动将需要发生的经济我们每个人都继续做好我们各自的职业生涯。 I realized that all I really need to stay in business is for people to keep getting married and having kids.我意识到，我真的需要留在企业的人不断结婚和有孩子。

#2 - Return your calls ＃ 2 -返回您的电话

I know it sounds so simple to do, but it's also so simple not to do.我知道这听起来那么简单做，但也没有那么简单的事情。

I'm always stunned by the number of counselors that tell me about how many days old messages they have on their desk to return.我总是震惊的数目辅导员告诉我有多少天的邮件，他们已经在自己的办公桌上返回。

I have a rule that I will try my very best to return a call in the same day I received it.我有一个规则，我将尽我所能，回报要求的同一天我收到了它。

Sometimes it gets a little stressful when I have 8 calls to return, five more clients to see, and a family that for some crazy reason wants me home at night.有时得到一点压力时，我有8条要求返回，五年多的客户看到，一个家庭，对于一些疯狂的理由要我在晚上回家。

Here's how I reframe it to help me handle it better: "I've worked very hard for a long time to get this many people to want to talk with the likes of me......."以下是我如何重新它帮助我更好地处理它： “我已经非常努力地工作了很长一段时间，以获得这许多人希望跟喜欢我......."

#3 - Return new referral calls within two hours ＃ 3 -返回新的推荐要求两小时内

I'm even more shocked by the number of clients that have told me that they were given 3 names, I was the first to call back, and one of the others took a week and the other one never returned their call.我更感到震惊的客户数量已经告诉我，他们得到第3名，我是第一个回电，其中一个他人了一个星期，另一人再也没有回到他们的要求。

Unbelievable.令人难以置信的。

At this point in my practice, as a result of these tips I am giving you, usually when a new client calls specifically and only for me, I still get back to them within a couple of hours.此刻我在实践中，由于这些提示，我给你，通常当一个新的客户特别要求，只对我来说，我还是回到他们在几个小时。

As you are building your practice, many of your clients will be shopping around for a practioner.正如你所建设的实践中，许多客户将购物周围的医生。

Be the first one to call back.成为第一个回电。

Print this page 打印此页