Three Powerful Reasons You Need To Check Out Michael's Traffic Videos 三种功能强大的理由，您需要检查了迈克尔的交通视频
* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages *简单（但狡猾的）技术，让您的网站在地图上快人的可能和发送饿了群众的买家到您的网页
Author: Kathleen Gage 作者：凯瑟琳计
Article source: http://www.businesstoolchest.com/ . 文章来源： http://www.businesstoolchest.com/ 。 Used with author's permission. 用作者的许可。 Promotions are everything you do to let your customers know you exist.促销活动是你的一切让您的客户知道你存在。 Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients.良好的营销技巧可以帮助消除“我不知道”从您的客户和潜在的客户。 Even if you believe you have more than enough business you should always continue to do some sort of marketing.即使您认为您有足够的业务你应该永远继续这样做某种形式的营销。 What if there is a sudden downturn in your industry?如果有一个突然下降的行业？ What if you have to suddently reach more customers?如果你有suddently接触到更多的客户？ With a good marketing system in place you will be prepared for any surprises.具有良好的营销系统，你将准备任何惊喜。 Additionally, you must be very vigilent in your marketing efforts when things are slow.此外，你必须非常vigilent在您的营销工作时，事情进展缓慢。 This is NOT the time to pull back.这不是时间后撤。 If anything, go forward by taking advantage of all the free and low costs opportunities that will keep your name at the front of your market.如果有的话，前进利用所有的自由和成本低的机会，将你的名字在前面的市场。 Develop a Winning Marketing and Promotions Campaign制定一项赢得市场营销和促销活动 Marketing a business can be a huge challenge.营销业务可能是一个巨大的挑战。 However, if you have systems in place, are consistent in implementing your systems, have great follow up and truly care about your customers, your business will not only survive, it will thrive.不过，如果您有系统的地方，是一致的执行你的系统，有很大的后续行动和真正关心您的客户，您的业务将不仅生存下来，它将茁壮成长。 Before you begin a marketing campaign for your business, take time to develop a good plan.在您开始了一场营销活动为您的企业，需要时间来制定一个好的计划。 With promotions, it may not be a one size fits all for your business.随着促销活动，它可能不是一个一刀切的业务。 Depending on what you are promoting at any given time will determine what type of plan you need to put in place.根据您正在推动在任何特定时间将确定什么样的计划，你需要付诸实施。 However, these are some things you should always consider in any campaign.然而，这些东西你应该总是考虑在任何运动。 - Collecting names and contact information for inclusion in your database采集的姓名和联系信息纳入您的数据库
- Inputting the information in a timely fashion输入的信息及时
- Sending some type of a follow up within a short period of time after obtaining the information发送某种类型的一项后续行动在很短的一段时间后，获得的信息
- Keeping a well-groomed database保持良好的培养数据库
Before starting a promotional marketing campaign, ask the following questions:在开始之前宣传营销活动，提出下列问题： - What is the purpose of the campaign?的目的是什么运动？
- How much time do you need to properly roll it out?需要多少时间，你需要适当推出它呢？
- What is your budget?什么是您的预算？
- Who is your target market?谁是你的目标市场？
- How will you promote it?您将如何推动呢？
- What type of incentives do you need to offer - coupons, giveaways, drawings?什么类型的奖励，你需要提供-优惠券，赠品，图纸？
- Will you do all the promotions yourself or will you need to hire someone to help?你会尽自己的促销或将您需要雇用别人的帮助吗？
- What is your system for collecting names and contact information?什么是您的系统收集的姓名和联系信息吗？
- Will you need special insurance for the event?请问您需要特殊保险的活动吗？
- Are you complying with all state and federal laws?你是符合所有联邦和各州的法律？ For example, in Utah we have very strict laws about anything that remotely resembles gambling such as a raffle.例如，在犹他，我们有非常严格的法律对任何远程类似于赌博，如抽奖。
- Will you be including other companies in your campaign?您将包括其他公司在您的广告系列？
Your Marketing Program Needs to Be Ongoing您的市场营销计划需要不断 As a marketing and promotions advisor to small and medium sized companies, I often see people who try something once, get little or no result and then cry, "Marketing doesn't work!"作为营销和促销活动顾问，中小型公司，我经常看到人们谁尝试一次，获得很少或根本没有结果，然后哭， “营销不工作！ ” Fact is, one letter, one phone call, one ad, one press release - none by themselves will achieve the desired result, but having a continuous, ongoing plan for marketing and following it will.事实是，一封信，一个电话，一个广告，一个新闻稿-没有自己会取得期望的结果，但有一个持续的，正在进行的计划，市场营销和下面的答案是肯定的。 Something you must do in order to gain optimum results is to get excited about marketing you and your business.你必须这样做，以便获得最佳的成果是让市场感到兴奋您和您的业务。 The more passionate you are about what you do the more people will want to do business with you.更热情的你是什么你这样做将有更多人想要做的业务与您联系。 Copyright: © 2004 by Kathleen Gage版权所有： © 2004凯瑟琳志 Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end.出版指南：你可以我的文章发表在您的通讯，在您的网站上，或者在你的印刷出版为您提供包括资源框结束。 Notification would be appreciated but is not required.通知将不胜感激，但并不是必需的。 About The Author作者简介 Kathleen Gage is a business advisor, keynote speaker and trainer who helps others gain marketing dominance and visibility within their market.凯瑟琳盖奇是企业顾问，作主旨发言和教练谁帮助他人获得营销优势和知名度在其市场。 She is the recipient of the 2004 Giant Step Award for Business of the Year in the State of Utah.她是接受了2004年大步奖的企业年在该国的犹他爵士。 Call 801.619.1514 or email Kathleen@turningpointpresents.com .电话801.619.1514或电子邮件Kathleen@turningpointpresents.com 。 Get Gage's online newsletter called Street Smarts Marketing and Promotions by visiting www.kathleengage.com .盖奇获得的在线通讯所谓街增值营销和促销服务，请访问www.kathleengage.com 。 kathleen@turningpoint presents.com 凯瑟琳@ turningpoint presents.com
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