Radio Advertising Works With These Tips!广播广告作品与这些提示！

Three Powerful Reasons You Need To Check Out Michael's Traffic Videos 三种功能强大的理由，您需要检查了迈克尔的交通视频
* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages *简单（但狡猾的）技术，让您的网站在地图上快人的可能和发送饿了群众的买家到您的网页

Article source: http://www.direct-mail247.com/ . 文章来源： http://www.direct-mail247.com/ 。 Used with author's permission. 用作者的许可。

Advertising on the radio can be an effective lead generation strategy.广告上的无线电可以成为一个有效的领导一代战略。 But like all marketing tactics, success or failure lies in its implementation.但是，像所有营销策略，成功或失败在于它的执行。 Here are 15 important tips to help make your radio advertising more profitable.这里有15个重要的提示，以帮助您的电台广告更有利可图。

1. 1 。 Make sure you match the station to your intended target market.请务必站比赛你的目标市场。 For instance, if most of your projects are sold to an affluent middle-aged clientele, it's best to advertise on a station who's audience is comprised of this same demographic.举例来说，如果大部分的项目被出售给一个富裕的中年顾客，最好的方式刊登广告的一个车站谁是观众是由相同的人口。 To pick the right radio station, poll your best clients and ask them what station(s) they listen to.选择正确的无线电台，民调您最好的客户，问他们什么站（星期日） ，他们听。 If you begin to see a consistent station pop up in your survey, there's a good chance that you'll find more clients amongst that station's listeners.如果你开始看到一致的站弹出在您的调查中，有一个很好的机会，你可以找到更多的客户之间的站的听众。

2. 2 。 Use a first sentence that grabs the listener and demands attention, preferably by leading with a benefit or asking a curiosity-provoking question.使用第一句是抓住听众，并要求注意，最好是在领先的利益或问好奇心挑起的问题。 Example: Would you like to have the nicest home in your neighborhood?例如：您想拥有美丽的家园在您的社区？

3. 3 。 Make your spot easy to understand.使您的位置容易理解。 Be straightforward (not clever or funny).直截了当（不聪明或有趣） 。

4. 4 。 Use a compelling voice.使用一个引人注目的声音。 Having a popular radio personality deliver your spot, if possible in a loose, conversational way, often works best.有一个受欢迎的电台人格提供您的位置，如果可能的话在一个松散的，对话的方式，往往效果最好。 This works even better on a talk format, or call-in style program.这个工程甚至更好的通话方式，或致电在作风程序。 The transition between "show" and "commercial" is often seamless, making the spot seem like "news" from the radio personality.之间的过渡“显示”和“商业”往往是天衣无缝，使得现场看起来像是“新闻”从广播电台的个性。

5. 5 。 Authenticity -If you can, offer to do some small job for the radio personality as a way to demonstrate the quality of your work.真实性，如果可以，愿意做一些小的工作电台的人格，以此来表明的质量你的工作。 This way, when the radio host endorses your company, he/she can say "they've worked on my home and they did an outstanding job. Showed up on time, did the job right the first time, stayed on budget and they were clean".这样一来，当电台主持人赞同您的公司，他/她可以说“他们已经工作的我的家乡和他们的杰出工作。出现的时间，没有就业权的第一时间，停留在预算和他们干净“ 。 This type of first-hand endorsement can be powerful, especially if the radio host is popular with his/her listeners.这种类型的第一手背书才能强大，特别是如果电台主持人是深受他/她的听众。

6. 6 。 Test your spot on a small scale before committing to an extensive advertising schedule.测试您的位置是小规模的面前承诺了广泛的广告计划。

7. 7 。 Make your phone number easy to remember and repeat it often.让您的电话号码容易记忆和重复次数。

8. 8 。 Include specific, compelling, reasons why your company is unique and the best choice.包括具体的，令人信服的，为什么你的公司是独一无二的，最好的选择。 If you have a good company story, use it.如果你有一个良好的公司的故事，使用它。

9. 9 。 Have a strong offer.有一个强有力的报价。 Few advertisers using radio understand the importance of an offer.很少的广告客户利用无线电理解的重要性报价。 An offer answers the question in the prospects mind, "why should I call now"?提出这个问题的答案的前景考虑， “为什么要我现在请” ？ This also makes your advertising measurable and provides a list for follow-up marketing.这也使您的广告衡量，并提供名单的后续营销。 Avoid weak offers like "free estimate".避免像薄弱提供“免费的估计” 。

10. 10 。 Ask for action.卖出的行动。 Have a strong call to action - "Call now".具有强烈呼吁采取行动-“立即” 。

11. 11 。 Negotiate ad rates.谈判的广告费率。 Oftentimes advertising rates are negotiable.通常的广告费率转让。 Don't be afraid to ask for a better deal.不要害怕要求妥善处理。

12. 12 。 Consider off-peak times.考虑离峰时间。 Morning and afternoon drive-times are often the most expensive time slots to advertise on.上午和下午开车时间往往是最昂贵的时段上刊登广告。 Test your spot just before or after these peak times.测试您的位置之前或之后这些高峰时间。 Example: if morning drive-time is 6:00 - 9:00 AM try advertising at 5:30 AM and see if the reduced ad rates are worth it.例如：如果早上开车时间是6:00 -上午九时在尝试广告上午五点三十，看看是否降低利率的广告值得。

13. 13 。 Don't try to reach too many people all at once.不要试图达到的人太多一次。 It is better to reach 10% of your prospects 100% of the way than to reach 100% of your prospects only 10% of the way.这是更好地达到10 ％的前景100 ％的方式比达到100 ％的前景，只有10 ％的道路。

14. 14 。 Don't select radio programs or formats for your own personal likes or dislikes, but rather for the audience you want to reach.不要选择电台节目或格式，你个人喜欢或不喜欢，而是观众要达到。

15. 15 。 Distinction is an effective tool for attracting people.区别是一个有效的工具，吸引人。 That sound effect, theme music or "sound signature" will help your ads make an impression.这声音效果，主题音乐， “声音签名”将帮助您的广告令人印象深刻。

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