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Author: By Keith Raymond 作者：雷蒙德的基思
Search Engine Optimization or SEO - The Critical Components to Great Search Engine Rankings 搜索引擎优化或搜索引擎优化-的重要组成部分，以伟大的搜索引擎排名
By Keith Raymond (c) 2008 由基思雷蒙德（三） 2008年 When people with websites find out I'm an Internet Marketing 当人们在网站上找到我是一个网络营销
Consultant (http://www.netsurfmarketing.com/), the first question 顾问（ http://www.netsurfmarketing.com/ ） ，第一个问题
I'm often asked is: "why isn't my website ranking in the search 我经常问的是： “ 为什么不是我的网站排名在搜索
engines?" There seems to be this assumption that "if you build 发动机？ “似乎有这种假设， ”如果你建立
it, they will come". Many website owners are often disappointed 它，他们将来到。 “许多网站所有者往往令人失望
once their site is up that the site is ranking poorly or not at 一旦他们的网站是该网站的排名很差或根本不
all. 全部。 They question me why it isn't and what they can do about 他们问我为什么不和他们能做什么有关
improving the site rankings. 提高网站排名。 If you want to improve your, or your clients', website rankings 如果您想提高您的，或者你的客户，网站排名
in the search engine results of the major search engines like 在搜索引擎结果的主要搜索引擎一样
Google, Yahoo and MSN, you must learn what makes a site rank 谷歌，雅虎和MSN ，你必须了解什么使得一个网站排名
well. 好。 Not knowing what makes a page rank well is why your 不知道是什么使一个网页排名也就是为什么您的
competitor's website is at the top of the search engine results 竞争对手的网站是顶部的搜索引擎结果
and yours is not. 和你的不是。 Search engine optimization or SEO strategies 搜索引擎优化或搜索引擎优化策略
are the critical components that help your site rank well. 的重要组成部分，帮助您的网站以及排名。 If 如果
you want your site to rank well in search engine results, your 您希望您的网站排在搜索引擎结果，您的
page must have these 4 essential factors of search engine 网页必须有这4个基本要素的搜索引擎
optimization: 优化： 1. 1 。 The first element to search engine optimization is the web 第一个因素，以搜索引擎优化是网站
page copy and content. 复制网页和内容。 Search engines look for good quality, 搜索引擎寻找质量好，
relevant pages with the keywords your audience uses when they 与相关网页的关键字你的观众时，他们使用
search online. 搜索网上。 Each of your website pages should have the 您的每个网页都应有
keywords and phrases your clients are searching for on each 关键字和词组您的客户正在寻找每
particular page. 特别是网页。 If your site is about "Internet Marketing 如果您的网站是“互联网营销
Strategies", then you should have those keywords in the web copy 战略“ ，那么你应该有这些关键字在网页的副本
of that page. 该网页。 The more relevant your copy is to the targeted 更有关的副本是有针对性
keywords your audience uses, the better the relevancy of the 关键字广告受众的用途，更好的相关性
site in the rankings for those search terms. 网站中的排名为那些搜索字词。 2. 2 。 The second critical factor to help your search engine 第二个关键因素，以帮助您的搜索引擎
optimization tactics are meta tags. 优化策略是元标记。 Meta tags, often overlooked 中继标记，常常被忽视
and misunderstood, are elements of HTML coding on a website. 和误解，有内容的HTML编码的网站上。
Search engines use these meta tags to help them determine what 搜索引擎使用这些中继标记来帮助他们确定哪些
the site is about and assist with indexing a website. 该网站是关于并协助索引网站。 Most meta 大多数元
tags are included within the 'header' code of a website. 标签是包括在'头'代码的一个网站。 The 那个
most important tags are the title tag, description tag and the 最重要的标签是标题标记，标签和描述的
keywords tag. 关键字标签。 Different search engines have different rules 不同搜索引擎有不同的规则
about how these tags are used and how many characters they 有关如何这些标记的使用和多少字，他们
should contain. 应包含。 Of importance to the process is if you know how 重要的过程是：如果你知道如何
the big three - Google, Yahoo and MSN - review the tags, then 三大-谷歌，雅虎和M SN-审查的标签，然后
you'll be targeting 90% of potential web surfers. 您要瞄准90 ％的潜在网民。 3. 3 。 The next component in your site search engine optimization 下一个组成部分，您的网站搜索引擎优化
strategy is internal linking. 战略是内部链接。 By optimizing your linking 通过优化您的联系
structure, you'll be creating a rich web of interlinking within 结构，您将创造一个丰富的网络内的相互联系
your site. 您的网站。 Whenever possible include links to related products, 只要有可能包含指向相关产品
articles, and information. 文章和资料。 The navigation menu plays a key role 导航菜单中发挥了关键作用
in passing deep link gain into your site. 顺便获得深层链接到您的网站。 This will help pass on 这将有助于传递
your page ranking. 您的网页排名。 To help out your internal page ranking, create 为了帮助你的内部页面排名，创造
a site map that can help search engine crawlers find all the rich 一个网站地图，可以帮助搜寻引擎的搜寻器找到所有的丰富
content and related pages on your site. 内容和相关网页在您的网站上。 You should also use 您还应该使用
anchor text when internally linking within your site. 锚文本链接时，国内在您的网站。 Instead of 相反的
using "click here", use keywords or phrases like "Search Engine 使用“单击此处” ，使用关键字或词组，如“搜索引擎
Optimization" (http://www.netsurfmarketing.com/ 优化“ （ http://www.netsurfmarketing.com/
search_engine_optimization.html) as a text link. search_engine_optimization.html ）作为文本链接。 4. 4 。 The fourth factor to good search engine ranking is off page 第四个因素，以良好的搜索引擎排名已关闭网页
tactics. 战术。 The most common tactic is obtaining quality back links 最常见的策略是获取高质量反向链接
or inbound links to your site from relevant websites. 或入站链接到您网站的相关网站。 Initiating 火
and maintaining linking strategies is a core factor to getting 并保持联系起来的战略是一个核心因素，越来越
your site in Google search results. 您的网站在谷歌搜索结果中。 Google expresses the quality 谷歌表示质量
and quantity of these back links as PageRank or PR. 和数量的这些反向链接的PageRank或公关。 PageRank is PageRank是
a function of the quantity and strength of inbound links. 一个函数的数量和强度的访港的联系。
PageRank estimates the likelihood that a given page will be PageRank的估计的可能性，特定网页将
reached by a web user who randomly surfs the web, and follows 达到了网络用户谁随机上网，并如下
links from one page to another. 链接从一个网页到另一个。 In effect, this means that some 实际上，这意味着一些
links are stronger than others, since a higher PageRank page is 联系是比别人强，因为较高的PageRank网页
more likely to be reached by the random surfer. 更有可能达成的随机冲浪。 Some great ways to get quality inbound links include: Links 一些伟大的方式来港的联系质量包括：链接
from your industry peers, business partners and associations. 从您的同行，商业伙伴和协会。
There are also industry directories, such as web designer 也有行业的目录，如网页设计师
directories and more general SEO directories where you can 目录和更广泛的搜索引擎优化的目录，您可以在
submit a link to the appropriate category. 提交一个链接到相应的类别。 You may want to 您可能想要
consider writing and submitting topic relevant articles to 考虑书面形式，并提交相关的专题文章
article directories like ezinearticles.com. 文章目录一样ezinearticles.com 。 With every article 在每一篇文章
submission, you are allowed to include your resource box. 提交，您可以将您的资源方块。 Your 你的
resource box can contain a link to your website. 资源中可以包含一个链接到您的网站。 Press releases 新闻稿
are perhaps the most underrated tools to acquire one way links. 也许是最被低估的工具，以取得联系的一种方式。
All you have to do is to write an objective , newsworthy press 所有您需要做的就是写一个目标，新闻媒体
release announcing your website, and thereafter, submit the same释放您的网站上公布，并在其后，提交相同
to press release wires throughout the internet, such as以新闻稿电线整个因特网，如
www.prweb.com. www.prweb.com 。 Press releases are also an excellent way to gain新闻稿也是一个很好的方式获得
direct visitors.直接访问者。
With these 4 essential tactics, you'll be accelerating your 随着这4个基本策略，您将加速您的
search engine optimization strategies and on the path to higher 搜索引擎优化战略和道路上的更高
search engine ranking. 搜索引擎排名。 SEO is not about tricking search engines, 搜索引擎优化不是欺骗搜索引擎，
but making it easier for them to spider your site or client 但使他们更容易对蜘蛛您的网站或客户端
sites to determine the relevancy of the site. 网站以确定相关的网站。 With just a few 在短短
SEO adjustments to your website and content, in no time you 搜索引擎优化调整到您的网站和内容，在任何时候你
could soon find your site at the top of search engine results 可能很快就会找到您的网站顶部的搜索引擎结果
for your targeted keyword. 为您针对性的关键字。
Keith Raymond is an Internet Marketing Consultant and Search基思雷蒙德是一个网络营销顾问和搜索
Engine Optimization (SEO) Specialist.引擎优化（ SEO ）专家。 Learn more about Internet了解互联网
Marketing strategies and Search Engine Optimization techniques市场营销战略和搜索引擎优化技术
(http://www.netsurfmarketing.com/search_engine_optimization.html) （ http://www.netsurfmarketing.com/search_engine_optimization.html ）
to turbo charge your website's performance and search engine以涡轮增压负责您的网站性能和搜索引擎
rankings.排名。
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