Sell More Online By Offering a Big Fat BONUS!在线销售更多的产品大发奖金！

Imagine a way of getting INSTANT traffic to your site without paying for it? 试想一种方式越来越方便您网站的流量，而无需交纳呢？
Discover Google's Undisclosed Secret, The Free Click Formula, Hidden Since 1998 (The Birth Of Google)发现谷歌的未公开的秘密，免费按公式，隐藏自1998年以来， （出生谷歌）

Article source: http://alexandriabrown.blogspot.com/ . 文章来源： http://alexandriabrown.blogspot.com/ 。 Used with author's permission. 用作者的许可。

I don't know about you, but I secretly love watching infomercials.我不知道你，但我偷偷喜欢看infomercials 。 I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!我喜欢解剖他们如何销售，如何让人们兴奋，他们如何诱使人们现在就采取行动，并拿起电话，以便他们完全不需要！

As you know, these programs always offer a huge bonus or multiple bonuses for people who buy.如你所知，这些程序总是提供了一个巨大的奖金或奖金多的人谁买。 Often the bonus is worth even more than the featured product itself.往往是值得的奖金甚至超过了产品本身的功能。 You know what I mean...你知道我的意思... they're selling you a little vegetable chopper, but they also throw in a blender, toaster, and coffeemaker!他们卖你一个小蔬菜菜刀，但他们也扔在一个搅拌器，电烤箱，和咖啡！

Why do they do this?他们为什么这样做？ Because it makes the offer completely irresistible.因为这样做可以提供完全不可抗拒。 The prospect thinks, "Jeez, I'd be crazy not to buy this right now!"展望认为， “ Jeez ，我很疯狂不要购买这种权利了！ ”

The same strategy works extremely well online too.同样的战略工程非常在线了。 Using BONUSES is also a great way to add more value to your program or package, enabling you to raise your price point.用奖金也是一个好方法，增加更多的价值，您的计划或包装，让您提高您的价格点。 And you don't have to spend any money creating your bonus products if you don't want to.和您不必花费任何金钱建立您的红利产品，如果你不想。

Here are 7 ideas to get you started offering a bonus ASAP:这里是7想法，让你开始提供奖金ASAP项目：

1. 1 。 Special Report特别报告

Think of some information that relates to what you're offering that would be very helpful for the customer.想想一些信息，涉及到什么您提供的将是非常有益的客户。 Exciting titles with numbers are shown to work best, like "31 Easy and Fast Ways to Get More Clients" or "5 Mistakes Most Families Make When Choosing a Puppy."令人兴奋的数字表明，最好的工作，如“ 31简便快捷的途径获取更多的客户”或“五误区让大多数家庭在选择小狗。 ” Write it in Microsoft Word, format it so it looks nice, and then use Adobe Acrobat to save it as a PDF file for easy downloading.它写在Microsoft Word ，格式，以便它看起来不错，然后使用的Adobe Acrobat将其保存为PDF文件，让使用者轻松下载。 (Be sure to promote your business and website in there too - remember it may get passed around.) （请务必宣传您的公司和网站，也有-记住它可能会通过左右。 ）

2. 2 。 Resource List资源列表

Compile a list of your personally recommended resources, websites, books, and vendors that are related to your product or service.编制一份名单您的个人推荐的资源，网站，书籍，以及供应商与您的产品或服务。 You can set this up as a PDF file as well, or create a password-protected area of your website that customers and clients can access.您可以设定这项工作作为一个PDF档案以及，或创建一个密码保护领域的您的网站，客户和客户可以访问。 Example: One bonus that comes with my Boost Business With Your Own Ezine system is the "Ezine Queen Private Resource Library."例如：一是奖金来与我推进企业使用自己的系统是联系我们的“联系我们女王私人资源的图书馆。 ” It's simply a select collection of links to websites and tools that can help my customers grow their lists and run their online businesses.这只是一个选择的链接集合网站和工具，可以帮助我的客户拓展他们的名单和运行他们的在线业务。

3. 3 。 Checklist清单

Are there any checklists that would be a good tie-in to what you offer?是否有任何清单，这将是一个很好的优势，您提供什么？ That help people do what you're teaching them to do, better or easier?帮助人们做你教他们做的更好或更容易？ Example: I have a program called "Insider Secrets to Making M0ney With Teleseminars," and one of the bonuses is the checklist that I myself use when I plan any teleseminar event!例如：我有一个名为“内幕机密，以使M0ney随着Teleseminars ”之一，奖金是清单，我自己使用时，我计划的任何teleseminar事件！ My customers love it because it makes it super easy for them.我的客户喜欢它，因为它使得超级容易。

4. 4 。 Collection of Articles收集的文章

Hopefully you write articles or tips on a regular basis for your own ezine or newsletter, and you may even have them posted at your website as well.希望您写文章或提示定期为自己的联系我们或简讯，你甚至可以让他们张贴在您的网站以及。 Why not package your favorites into a PDF document and title it your "Top 10" or "Best of" collection?为什么不包您最喜爱的一个PDF文件和它的标题“十佳”或“最佳”集合？

5. 5 。 Action Guide行动指南

Look at the principles, strategies, and tactics you teach in your program, and put together a separate guide to help the user do assignments, stay on track, and document her progress.看的原则，战略和战术你教您的程序，并把一个单独的指南，帮助用户做的任务，留在轨道上，她取得进展的文件。 (Some marketing experts say calling it an "action guide" or "success journal" is better than "workbook," because "work" can subconsciously deter people.) （有些营销专家说，声称这是“行动指南”或“成功杂志”优于“活” ，因为“工作”可以下意识地阻止任何人。 ）

6. 6 。 Audio Class音频类

Record a 60-minute audio introduction or orientation to your program.记录60分钟的音频引进或方向，您的计划。 If you already offer a free introductory teleclass or do live speeches, you can simply record that.如果您已经提供免费介绍teleclass或做现场演讲，您只需记录。 Offer it online as an MP3 download, or even better, let people listen right from the website.提供在线作为一个MP3下载，或者甚至更好，让人们听从网站上。 (You can see exactly how I set mine up here.) （您可以清楚地看到我如何排雷设置在这里。 ）

7. 7 。 Consultation With You与你协商

A consultation is a great bonus to offer, for several reasons.磋商是一个伟大的奖金提供，有以下几个原因。 First, it lets you get to know your customers better and hear the questions they ask and issues they face.首先，它可以让您了解您的客户更好地听取他们问的问题和他们所面临的问题。 This will help you further improve your products and services to offer what they want.这将有助于你进一步提高您的产品和服务提供他们想要什么。 Second, it's a great opportunity to upsell these folks to a higher-priced program at the end of the call.第二，它是一个伟大的机会，这些人向上促销的高价位项目结束时的呼吁。 For example, if they enjoyed the advice you provided on the call, they may be interested in your six-month coaching program.举例来说，如果他们的意见得到您提供的电话，他们可能有兴趣在您的6个月的执教计划。 Don't fear that everyone who buys your product will actually take advantage of your free consultation - they won't.不要担心，大家谁买你的产品实际上将充分利用你的免费咨询-他们不会。 When I got started, I offered a free 30-minute consultation to all purchasers of my Boost Business ...当我开始，我提供了一个免费的30分钟的协商，所有购买我升压商户... system.系统。 I estimate that less than 20% of the people who bought it actually scheduled a call with me.我估计不到20 ％的人谁买它实际上安排了我的电话。

Digital or Physical?数字或物理？

I'm a big fan of digital bonuses because they cost nothing to create and there's no packaging or shipping involved.我很喜欢数字的奖金，因为他们的成本没有建立和没有包装或航运参与。 But of course you can also go with physical bonuses, especially if you're already shipping the main product to the customer anyway.当然，您也可以去身体的奖金，尤其是如果你已经航运的主要产品给客户反正。 My Boost Business...我国提高业务... system is a physical package that we ship, so we add in a 2-CD program that teaches people how to get more sales from their ezine.系统是一个物理封装，我们船舶，因此，我们新增了2 - CD的计划，教人如何获得更多的销售额从他们的联系我们。 It's simply a recording of a great teleseminar I did about two years ago.它只是记录了一个伟大teleseminar我大约两年前。

If you're offering printed material as a bonus, don't go crazy spending a ton of money making it look great.如果您提供印刷材料作为奖金，不发疯支出一吨的钱使它看起来很大。 "Good" is okay! “好”是好的！ A simple report that you have printed and bound cheaply at a copy shop is fine.一个简单的报告，您有印刷和装订成本在一份店的罚款。 Remember that people are paying you for the information you provide.请记住，人支付你您提供的信息。

What's most important is the cover -- even if you only produce a digital report or audio product, having a graphic of it will help increase your response and make you look more professional.什么是最重要的是覆盖-即使你只产生一个报告或数字音频产品，具有图形的这将有助于提高您的反应，使你显得更加专业。 I use and recommend Killer Covers.我使用和推荐杀手覆盖。

Give Your Bottom Line a Bonus This Month让您的底线奖金本月

So get YOUR bonuses in gear!因此，让您的奖金在齿轮！ Make a note of how your sales have been so far, and then add some bonuses and watch the numbers rise.请注意您的销售如何到目前为止，然后添加一些奖金和观看的人数上升。

© 2005 Alexandria K. Brown © 2005亚历山大布朗光

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