Water into Wine No Water Into 3 times more potent than gasoline. 水变成酒没有水的3倍更有效比汽油。
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water...本文介绍了如何我是彻底地笑了我的朋友们时，我告诉他们，车将运行在水... but guess who's laughing now.但猜测谁是笑了。
Author: By Kalena Jordan 作者：由约旦Kalena
SEO Basics in 45 Minutes 搜索引擎优化基本在45分钟内 By Kalena Jordan (c) 2008 由Kalena约旦（三） 2008年 As most people who read this newsletter will know, Jill Whalen 正如大多数人谁读这简讯都知道，吉尔惠伦 is a pioneer in search engine optimization. 是全国最早搜索引擎进一步优化。 Nicknamed the First 绰号第一 Lady of Search, Jill founded the site HighRankings.com 夫人搜索，吉尔成立了网站HighRankings.com (http://www.highrankings.com/) in 1995. （ http://www.highrankings.com/ ）在1995年。 Today High Rankings has 今天高排名已 grown to be one of the pre-eminent SEO companies in the US. 成长为一个杰出的搜索引擎优化公司在美国。 Jill's company is dedicated to educating its clients and sharing 吉尔公司是致力于教育它的客户和分享 its knowledge with the industry at large through the High 其知识与业界通过在大型高级 Rankings Advisor newsletter, the High Rankings Forum and her 排名通讯顾问，高级论坛排名和她的 in-house seminars. 在内部研讨会。 In her presentation for Webstock 2008 在她的介绍2008年的Webstock (http://www.webstock.org.nz/), Jill gave the audience a 45 （ http://www.webstock.org.nz/ ） ，吉尔给观众45 minute tutorial in SEO Basics. 分钟的搜索引擎优化教程基础。 First up, Jill discussed what 首先，吉尔讨论什么 SEO isn't. 搜索引擎优化不是。 Some of the most common SEO myths she exposed 一些最常见的搜索引擎优化的神话，她暴露 included: 包括： PPC Myths: 每次点击付费的神话： - PPC ads will help organic rankings -每次点击付费广告将有助于有机排名 - PPC ads will hurt organic rankings -每次点击付费广告将损害有机排名 Tag Myths: 标签的神话： - you must have a keyword-rich domain -你必须有一个关键字丰富的网域 - you must have keyword-rich page URLs -您必须有关键字丰富的网页网址 - heading tags are necessary (H1, H2 etc.) -标题标签是必要的（ H 1和氢气等） - you need to use keywords in meta keyword tags, in particular -您需要使用关键字中继关键字标签，特别是 you need to use keywords that are included in your page 你需要使用的关键字，包括在您的网页 content. 内容。 Jill says that it's actually better to use the keyword tag to 吉尔说，它的实际更好地使用关键字标签 include misspellings and other keyword varieties that you 包括拼写错误和其他品种的关键字，您 don't have in your pages. 没有在您的网页。 - using keywords in comment tags will hurt your rankings. -使用关键字注释标记将损及您的排名。 Content Myths: 神话的内容： - page copy must be a certain # of words. -网页副本必须是有一定＃的话。 Jill actually made up 吉尔实际行动 the 250 word limit a few years ago and it's stuck, but there 250字限制在几年前，它还是被卡住了，但有 is really no set limit to please search engines. 确实是没有限制，请搜索引擎。 - that you need to bold/italicize your target keywords. -你需要大胆/斜体您的目标关键字。 - that you must use a specific keyword density. -你必须使用特定的关键字密度。 Jill says that 吉尔说， keyword density tools are ridiculous. 工具，关键字密度是荒谬的。 - that you must optimize a page for a single keyword or phrase -你必须优化网页，一个单一的关键字或词组 per page. 每页。 Instead, try to optimize each page for 3-5 phrases 相反，试图优化每一个网页的3-5词组 that are related, so that your copy reads better than repeating 有相关，因此，您的副本内容优于重复 one phrase over and over. 一个短语，多。 - that you need to optimize for the long-tail searches. -你需要优化的长尾搜索。 You 您 don't generally need to optimize for these - engines will find 通常并不需要优化这些-引擎会找到 them on their own. 他们自己。 - duplicate content will get your site penalized. -重复的内容将得到您的网站受到惩罚。 There is not a 没有一个 penalty as such, but engines will filter out duplicates in lieu 这种刑罚，但引擎将过滤掉重复，以代替 of the original copy (or what they think is the original). 原来的副本（或他们认为是原来的） 。 Design Myths: 设计的神话： - your HTML code must validate to W3C. -你的H TML代码必须以W 3C的验证。 Not even Google.com 即使是Google.com validates! 验证！ - your navigation must be text links not images. -您的导航必须文字链接没有图像。 Surprisingly, 令人惊讶的是， graphical navigation is fine as long as you use ALT tags. 图形导航的罚款，只要您使用ALT标记。 - you can't use Flash. -您不能使用闪光灯。 It's fine to use Flash, as long as it 它的优良利用Flash ，只要它 is one element of your page, not a complete Flash site. 是一个内容的网页，而不是一个完整的Flash网站。 Use a 使用 text-based site too if using a Flash site. 基于文本的网站太多，如果使用的是Flash网站。 - certain design techniques are black hat. -某些设计技术是黑色的帽子。 Javascript code is Javascript代码是 legitimate, not just used by black hats. 合法，不只是用黑色帽子。 Link Building Myths: 链接建设的谎言： - that Google's link: command is accurate. -即谷歌的链接：命令是正确的。 It's not a useful 这不是一个有用的 tool. 工具。 Use Google Webmaster Tools or the Yahoo link command 使用谷歌网站管理员工具或雅虎的链接命令 instead. 代替。 - that reciprocal links won't count. -即相互联系将不计。 From the right site, 从右边的网站， reciprocal links are fine, even very helpful. 互惠链接罚款，甚至非常有帮助。 - that pages are ranked in PageRank order in the search results. -该网页的P ageRank排名顺序在搜索结果中。 They're not. 他们不是。 Google Toolbar PageRank is not accurate anyway so 谷歌工具栏的PageRank是不准确的，以便反正 ignore it. 忽略它。 - you must be in DMOZ or Yahoo Directory to get good Google -你必须在D MOZ或雅虎目录获得良好的谷歌 rankings. 排名。 In Jill's opinion, the Yahoo Directory is not worth 在吉尔认为，雅虎目录是不值得 the money these days. 钱这几天。 Submitting, Crawling and Indexing Myths: 提交，检索和索引的神话： - that you need to submit URLs to engines. -你需要的网址提交给引擎。 Provided you have a 只要你有 link to your site, you will be found and indexed. 链接到您的网站，您将发现和索引。 - that you need a Google Sitemap. -你需要一个谷歌网站。 Not needed for the average 不需要的平均 site. 网站。 It won't change your site rank. 它不会改变您的网站排名。 - that you need to update your site frequently. -您需要更新您的网站频繁。 - frequent spidering helps rankings. -频繁s pidering帮助排名。 Not true. 并非如此。 - that you need multiple sites. -你需要多个站点。 This won't help in the engines 这将不利于发动机 and creates more maintenance work. 和创造更多的维修工作。 - that you need doorway pages. -你需要入口网页。 Jill says this is so 1995! 吉尔说，这是1995年！ SEO Company Myths: 瑞公司的谎言： - that a #1 ranking will always lead to more traffic or sales. The good rankings need to be for keywords and phrases that 良好的排名必须是关键字和词组 people are actually searching for. 人实际上是寻找。 - that the company can place pages in certain positions. -该公司可以将网页的某些立场。 Not 不 possible, unless they're using Pay Per Click or sponsored 可能，除非他们使用的是每次点击付费或赞助 spots. 点。 - that your rankings will tank if you stop paying the company. -您的排名将坦克如果你停止支付该公司。 Rubbish! 垃圾！ - that they have a "proprietary method" of SEO. -他们有一个“专利法”的搜索引擎优化。 They're 他们是 lying! 撒谎！ - that they have a "special relationship" with Google. -他们有“特殊关系”与谷歌。 Again, 再次， they're lying. 他们撒谎。 Google has no relationships with organic SEO 谷歌没有关系的有机搜索引擎优化 companies that Jill is aware of. 吉尔公司是了解的。 - that they can increase your rankings without doing any on-page -他们可以增加您的排名没有做任何页面 work. 工作。 Run away! 离家出走！ Next, Jill defined what SEO is. 其次，吉尔界定什么是搜索引擎优化。 Her definition of SEO is 她的定义是搜索引擎优化 "making your site the best it can be for your site visitors AND “让您的网站最好的，可以为您的网站访问者和 the search engines". She made the point that search engines 搜索引擎“ 。她指出，搜索引擎 need to: 需要： - Find -查找 - Crawl -检索 - Index -指数 - Determine relevancy -确定相关 - show results -显示结果 So you should keep these top of mind when designing and SEOing 所以，你应该把这些顶部时要考虑到设计和SEOing your site. 您的网站。 Jill also made the point that search engines don't know you. 吉尔还指出，搜索引擎不知道你。 So 因此 you should disclose what you sell and who you are in plain 你应披露您所销售的产品和你是谁，在平原 language that naturally incorporates the keyword phrases. 语言，自然包含的关键字词组。 Dumb 哑的 down your pages for users. 您的网页的用户。 What search engines want is good 什么搜索引擎需要的是良好的 content. 内容。 If you're not getting good traffic from your pages, 如果你没有得到良好的交通从您的网页， they're broken, she says. 他们打破，她说。 In a nutshell, make sure your pages 总而言之，以确保您的网页 speak to your target audience and solve their problems. 说话您的目标受众，并解决他们的问题。 Jill then discussed how to choose keywords to target on your 吉尔然后讨论了如何选择关键字，并在您的目标 site. 网站。 She recommended brainstorming with friends, family and 她建议集思广益与朋友，家人和 business colleagues and creating a seed list of keywords. 同事和商业创造一个种子的关键字清单。 Then 那么 take that list and run it through keyword research tools such as 采取这一清单，并运行它通过关键字研究工具，如 WordTracker (http://www.wordtracker.com/) or Keyword Discovery WordTracker （ http://www.wordtracker.com/ ）或关键字发现 (http://www.keyworddiscovery.com/) and even Google AdWords （ http://www.keyworddiscovery.com/ ） ，甚至谷歌的AdWords (http://adwords.google.com/) to determine the best keywords and （ http://adwords.google.com/ ） ，以确定最佳的关键字和 phrases to target. 词组的目标。 Jill says there are three types of keyword phrases: 吉尔说，有三种类型的关键字词组： 1) General and highly competitive terms - not good choices. 1 ）秘书长和高度竞争的条件-不是好的选择。 2) Long tail - uncompetitive terms - generally no need to SEO 2 ）长尾巴-竞争条件-通常没有必要搜索引擎优化 for. 为了。 3) Relevant and specific terms, which are the best to choose 3 ）有关的具体条款，这是最好的选择 because they highly searched, yet are targeted enough to 因为他们高度搜查，尚未有足够的针对性 bring qualified traffic. 把合格的流量。 Next, Jill explained where to put your keywords. 其次，吉尔解释在哪里把你的关键字。 She recommended 她建议 putting them in: 使他们在： - anchor text -锚文本 - clickable image alt attributes (alt tags) -点击图片旧属性（ A LT标记） - headlines -头条新闻 - body text copy -正文复制 - title tags (Don't make your titles less than 10 words, she -标题标记（不要让您的图书不少于1 0个字，她 says.) 说。 ） - meta description tags -中继说明标记 Jill finished up by teaching the group how to measure SEO 吉尔完成了教学工作组如何衡量搜索引擎优化 success. 成功。 She said that high rankings are not the best measure of 她说，高排名是不是最好的衡量 success because you might be ranking for phrases nobody is 成功的，因为你可能排名词组没有人 searching on. 搜索。 Instead you should be looking for increased 相反你应该寻找增加 targeted traffic to your site and more conversions. 有针对性的交通到您的网站，更多的转换。 Use your web 使用您的网页 stats to give you the clues as to whether your site and your SEO 统计资料给您的线索，是否您的网站和搜索引擎优化 is working. 正在工作。 As for the future of SEO, well despite the rumors that SEO is 至于未来的搜索引擎优化，以及尽管传言说是搜索引擎优化 dead, Jill doesn't think that the big engines will switch to 死了，吉尔并不认为大发动机将转向 exclusively paid listings any time soon. 完全支付任何时候上市不久。 In her opinion, there 她认为，有 will always be some free ways to get listed so there will always 将永远是一些免费的方式上市，因此将始终 be a need for SEO. 需要搜索引擎优化。 In the same vein, a crawler-friendly site 同样，易于抓取的网站 will always get good results and off page criteria (eg links) 将始终取得好成绩，并关闭网页标准（如链接） will always be important. 将永远是重要的。
Article by Kalena Jordan, one of the first search engine 文章Kalena约旦，第一个搜索引擎 optimization experts in Australia, who is well known and 优化专家在澳大利亚，谁是众所周知的， respected in the industry, particularly in the US As well as 尊敬的行业，尤其是在美国除了 running a daily Search Engine Advice Column 每天运行搜索引擎咨询栏 (http://www.searchenginecollege.com/blog.htm), Kalena manages （ http://www.searchenginecollege.com/blog.htm ） ， Kalena管理 Search Engine College (http://www.searchenginecollege.com/)- an 搜索引擎学院（ http://www.searchenginecollege.com/ ） -一个 online training institution offering instructor-led short courses 在线培训机构提供指导员领导的短期课程 and downloadable self-study courses in Search Engine Optimization 和可下载的自学课程，搜索引擎优化 and other Search Engine Marketing subjects. 和其他搜索引擎营销主题。
Homepage Quickie Link-Back 首页Quickie连结回
Hi Fellow Members ... 您好成员... this article from Andy the Stompernet Guy ... 本文从安迪的Stompernet盖伊... made me think about? 让我想想？ "Oh Yeh this is what's it all about" this morning ... “噢叶，这是什么这一切对”今天上午... I scanned the email thought this would be a good article to ad to my site.... 本人扫描的电子邮件认为，这将是一个很好的文章，广告，我的网站.... Then formatted it into a readable website post ... 然后格式化成可读的网站上发布... hit the print this page and saved the read until later.... 击中打印此页和保存，直到后来参阅.... well this morning I read a couple of times ... 以及今天上午我读了几次... it and it really stopped me in my tracks I have been so tied up with this and that for the past few months I had forgot to realize my purpose of getting traffic to my sites ... 它真的停止我的歌曲我一直在做捆绑起来，并与此，在过去的几个月里我忘了我的目的实现让交通我网站... well not forgot? 也不能忘了？ more lost my way a little as I'm bogging my self down on statistics by weaving my URLs through the internet my sole purpose has been SEO trying to get well ranked in the search engines .... 更失去了我的方式有点因为我bogging自我对统计编织我的网址通过互联网我唯一的目的已经搜索引擎优化试图做好排在搜索引擎.... So here you go .... 因此，在这里你去 .... Hit this link http://www.phillipskinner.com/plugins/print/print.php?id=443 点击此链接http://www.phillipskinner.com/plugins/print/print.php?id=443 "to activate your printer" this is a 6 page must read ... “来激活您的打印机”这是一个6页必须阅读 ... so you can review what your doing online more to the point what you are doing to shine the light to hypnotize those moths .... 这样您就可以审查你做更多的在线点自己在做什么发光的光线催眠这些飞蛾.... so to speak ... 可以这么说... confused yes you might BE .... 困惑是您可能会.... "QUOTE" ... “报价” ... I realize that after struggling with figuring out what to sell, getting your business all set up, learning new software - in fact all of the things that you might have had to do to get your store running - that messing around with these "Tweaks" might be the LAST thing on earth that you want to do... 我认识到，在挣扎搞清楚卖什么，让您的企业都成立了，学习新的软件-实际上所有的东西，你可能不得不这样做让您的存储运行-即搞乱围绕这些“微调”也许是最后的地球上的事，你想做的事... We'll friend, this is not a tweak. 我们会朋友，这不是一个调整。 This is a fundamental. 这是一个根本性的。 It's not an upgrade, it's the heart and soul of internet marketing and home based business success. 这不是一个升级，它的核心和灵魂的网络营销和家庭为基础的商业成功。 Just remember, when you it comes right down to it, the purpose of your site is to SELL. 只记得，当你谈到的权利，以它的宗旨是您的网站上出售。 And if that means the gentle psychological manipulation of a web surfer who spends too much time eating up our pay per click ads, then I say - "MORE POWER TO YOU!" 如果这意味着温柔心理操纵网络冲浪谁花太多时间吃了我们每次点击广告，然后我说-“更多的权力你！ ” Best regards, 最好的问候， Andy 安迪
All my best to you and your comments 我最好的一切向你和你的意见 Phillip Skinner 菲利普斯金纳
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phillip.skinner commented on 26 Mar 2008, 05:10:08 phillip.skinner评论2008年三月26日， 5时10分08秒
Anyone who wants his or her website to gain more traffic and become popular throughout the World Wide Web ...任何人谁想要他或她的网站以获得更多的交通，成为各地流行的万维网... May want to join the masses of webmasters taking advantage of SEO (search engine optimization) tactics. 5月要加入群众的管理员利用搜索引擎优化（搜索引擎优化）的战术。 When it comes to marketing a website, there is no denying the benefits that arrive through SEO.当涉及到市场营销的网站，但不容否认的好处，通过搜索引擎优化抵达。
Search engine optimization can be quick and easy if you know exactly what the engine wants.搜索引擎优化可以快速简便如果你知道到底出了什么希望的引擎。 Learn the insider's SEO formula that can make your site number 1 on Google.了解内幕的搜索引擎优化配方，可以使您的网站排名第一的谷歌。
This most written about worked on topic and subject of SEO is the root of many heated conversations.这是写工作的主题和议题的搜索引擎优化的根源是许多激烈的交谈。 Most people will tell you that you need to keep up with the latest happenings in the SEO world.大多数人都会告诉你，你必须跟上最新动态搜索引擎优化中的世界。 Many of these people are either involved in black-hat techniques, or don't hold any impressive rankings in the first place because you simply do not need to know everything about SEO in order to rank well in the SERPS.许多人要么参与黑帽技术，或不举行任何令人印象深刻的排名摆在首位，因为你根本没有需要知道的一切有关搜索引擎优化，以职级以及在SERPS 。 ... Phillip Skinner菲利普斯金纳
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