SEO Thought for the Month of DECEMBER搜索引擎优化思想12月份

Water into Wine No Water Into 3 times more potent than gasoline. 水变成酒没有水的3倍更有效比汽油。
This article shows how I was thoroughly laughed at by my friends when I told them cars would run on water...本文介绍了如何我是彻底地笑了我的朋友们时，我告诉他们，车将运行在水... but guess who's laughing now.但猜测谁是笑了。

 Inbound Link Mania: 10 Key Content Strategies to Increase Online Visibility 入链接的狂热： 10个主要内容的战略，以扩大知名度在线 
 By Lani and Allen Voivod (c) 2007 由纳拉尼和阿伦Voivod （三） 2007年 

 Now more than ever, if you want to be a successful business 现在比以往任何时候，如果你要成为一个成功的企业 
 owner, you need a successful business website. 老板，你需要一个成功的商业网站。 Which means 这意味着 
 you have to make nice with the search engines. 你必须作出很好的搜索引擎。 And the 和 
 long-standing rule of search engine friendliness is to 长期规则的搜索引擎友好是 
 create inbound links -- links from other sites pointing to 创建入站链接-链接从其他网站指向 
 your site. 您的网站。 

 Ten-ish years ago, when Google started the shift away from 10英语年前，当谷歌开始偏离 
 code to content (including inbound links) as the preferred 代码内容（包括访港链接）作为首选 
 way of determining "relevance," the world changed. 的方式确定“的相关性， ”世界改变。 
 Immediately, businesses owners started scrambling, and 随即，企业开始争相业主，并 
 begging, for every link they could get. 乞讨，为每一个环节他们就能得到。 Thank goodness 谢天谢地 
 that's not the case anymore! 这不是个案了！ But inbound links are still 访港的联系，但仍 
 important. 很重要的。 In many ways they're more vital than ever. 在许多方面，他们比以往更加重要。 

 How then, does one go about getting those precious nuggets 那么如何，但一去获得这些珍贵的冰渣 
 of hypertext anchor tagging? 锚超文本标记？ Social Media maven and "Chief 社会媒体行家和“行政长官会同 
 Nut" Kevin Skarritt, our good friend and strategic ally at 螺母“凯文Skarritt ，我们的好朋友，在战略盟友 
 Acorn Creative, offered up these 10 strategies on his "Nuts 橡子创新，提供了这10个战略上他的“坚果 
 and Bolts of Brand" blog. Good guy that he is, he gave us 螺栓和品牌“的博客。好人，他是，他给了我们 
 permission to share those key linking strategies with you 允许共享这些重要的战略联系起来与你 
 here. 这里。 Hit it! 打它！ 

 1. 1 。 Blog Comments 博客评论 

 Go out of your way to read other people's blogs. 走出自己的方式阅读别人的Blog 。 Your 你的 
 Mother always told you that reading is good for you. 母亲总是告诉你，读好你。 She 她 
 was right! 是正确的！ But, when you do so, be sure to productively 但是，当你这样做，一定要富有成效 
 interact with those bloggers. 与那些博客。 It makes them feel good. 这使他们感觉良好。 It 它 
 validates what they're writing about. 证明他们是怎么写。 It starts up a 它启动了一个 
 relationship between the two of you. 两者之间的关系你。 AND, here's the best ，并在这里是最好的 
 part, it gives you an inbound link to your site. 的一部分，它给你一个入站链接到您的网站。 

 2. 2 。 Blog Trackbacks 博客搬场 

 Start your own blog and refer to all of those blogs you're 启动您自己的博客，并指所有的这些Blog你 
 reading in the form of a "trackback" in your posts. 读的形式“引用”在您的文章。 Don't 不要 
 know what this means? 知道这意味着什么？ Check out the entry for "trackback" 看看进入“引用” 
 on Wikipedia, or go deeper with a Wordpress.org tutorial. 维基百科，或进入更深的Wordpress.org教程。 
 However you learn more about this linking strategy, please 然而，您了解更多关于此相联系的战略，请 
 do, because it's a smart, easy, and effective way to get 这样做，因为这是一个聪明的，方便和有效的方式获得 
 your website lots of inbound links. 您的网站大量访港的联系。 

 3. 3 。 Pay Per Click Advertising 每次点击付费广告 

 Yes, PPC advertising is indeed an added marketing expense. 是的，每次点击付费的广告的确是一个增加营销费用。 
 However, it's a controllable, predictable means to build 然而，它是一个可控的，可预见的手段来建立 
 ROI, and a great way to build inbound links where you have 投资回报率，和一个伟大的方式建立访港的联系，那就是你有 
 control over the text used in the link tag. 控制使用的文本链接标记。 

 4. 4 。 Participate On Industry Forums 参加行业论坛 

 Similar to blog comments and trackbacks, participating on 类似博客的评论和引用，参与 
 industry forums will get you hooked up with other 产业论坛将让你连接与其他 
 like-minded professionals, keep you abreast of current 志同道合的专业人士，让您了解目前的 
 trends, and you get to build your own inbound links in the 趋势，你去建立自己的访港环节 
 signature line of your posts. 签字线的帖子。 

 5. 5 。 Build Other Pages 建设其他网页 

 Some new social networking sites on the web allow you to 一些新的社交网站在网页上让您 
 create content and post it in their domain as new pages. 创建内容，并张贴在其域名作为新的网页。 
 One great example of this is Seth Godin's Squidoo.com. 一个很好的例子，这是塞思戈丁的Squidoo.com 。 By 通过 
 creating "lenses" that focus readers on a particular topic 建立“镜头” ，重点读者就某一专题 
 of interest, you get to engage readers and create more 利息，你就会得到读者参与和创造更多的 
 inbound links to your main site. 入站链接到您的主要网站。 

 6. 6 。 Wikis 维基 

 The concept of a wiki (like wikipedia.org) is that readers 的概念维基（如wikipedia.org ）是读者 
 also become content contributors. 内容也成为贡献者。 Anyone who is registered 任何人都谁注册 
 can log in and change content. 可以登录并修改内容。 Understand that other 理解，其他 
 readers of this information-rich content have zero 读者的这一信息，丰富的内容为零 
 tolerance for salesy/advertising tactics, so, be careful 容忍salesy /广告策略，所以要小心 
 with this one. 与此一个。 Be purely informative and helpful with your 纯粹是丰富和您的帮助 
 newly posted content. 新张贴的内容。 If the content survives peer 如果内容生存同行 
 scrutiny, you'll have a nice little inbound link that's 检查，您有一个可爱的小访港连结的 
 potentially seen by millions. 可能看到数以百万计。 

 7. 7 。 Social Networking 社会网络 

 MySpace and FaceBook for sure, but there's an explosion of MySpace和Facebook是肯定的，但有一个爆炸 
 social networking web sites out there. 社交网站了。 Dive in and start 潜水中，并开始 
 participating. 参加。 Doing so allows you to interact with other 这样做可以让你与其他 
 professionals and, you guessed it, builds up inbound links. 专业人员和，你猜到了，建立了访港的联系。 

 8. 8 。 Social Bookmarking 社会书签 

 Different than social networking, social bookmarking is 不同的社会网络，社会书签是 
 similar to how you used to bookmark sites in your browser 类似你如何使用书签网站在您的浏览器 
 but, instead, you bookmark your favorite sites publicly, ，而是你的书签您最喜爱的网站公开， 
 in sites like de.licio.us, ma.gnolia.com, spurl.com, 在网站de.licio.us ， ma.gnolia.com ， spurl.com ， 
 rojo.com, Google bookmarks ... rojo.com ，谷歌书签... the list goes on and on. 在不胜枚举。 
 The goal is to have people discover these bookmarks, and 目的是使人们发现这些书签，和 
 then your site. 然后您的网站。 An added benefit to social bookmarking (and 一个附加的好处是社会书签（和 
 blog posts) is you get to "tag" your content with words and 博客帖子）是你的“标签”的内容和文字 
 phrases that are relevant to the content. 词组相关的内容。 These tags are 这些标记 
 used to identify the content in the search process. 用于识别的内容在搜索过程。 

 9. 9 。 Organized Surfing Sites 有组织冲浪网站 

 This is a variation of social bookmarking. 这是一个变化的社会书签。 There are sites 有网站 
 that organize how people surf the web in an effort to make 该组织如何在网上冲浪的努力，使 
 the process of finding the right content faster and more 的过程中找到正确的内容更快，更 
 focused. 突出重点。 StumbleUpon.com (available as a Firefox plugin) is StumbleUpon.com （可作为Firefox插件）是 
 one of my favorites but others like Technorati (blog 我的最爱，但其他类似Technorati的（博客 
 content), Digg (blogs, articles and news stories) and 内容） ，掘客（博客，文章和新闻故事）和 
 newcomer Trailfire (another Firefox plugin) allow users to 新手Trailfire （另一个Firefox的插件） ，用户可以 
 power-surf, finding your site via inbound links. 电力冲浪，找到您的网站通过入站链接。 

 10. 10 。 Link Begging 链接乞讨 

 Don't discount it just yet. 不要只是折扣没有。 Asking another site owner for a 问另一个网站所有者为 
 link sometimes still works. 链接有时仍然工程。 However, with all of the other 然而，与所有其他 
 options listed above, you'll quickly learn that this tactic 上面列出的选项，你会很快得知，这种战术 
 is largely time-consuming and unproductive. 主要是费时和非生产性的。 

 Any good car salesman will recite the old adage, "plan your 任何良好的汽车销售将朗诵的老谚语， “你的计划 
 work and work your plan." This especially holds true for 工作和你的计划。 “这尤其适用于 
 your inbound link strategy. 您的访港链接的战略。 Whether you focus on one or set 无论你专注于一个或一套 
 up a tactic to diversify, divide and conquer, don't wait. 一个多元化的策略，分而治之，不要等待。 
 The success of your website -- and ultimately, your 成功的您的网站-并且最终，您的 
 business -- depends on it! 商业-依赖于它！ 

 (c) 2007 Epiphanies, Inc. As the "Content Lovers" of （三） 2007年Epiphanies ，公司作为“内容情人”的 
 Epiphanies Inc., Lani & Allen Voivod help lifestyle Epiphanies公司，纳拉尼＆艾伦Voivod帮助生活方式 
 entrepreneurs and bold-thinking small businesses "A-Ha 企业家和大胆的思维小企业“一个夏 
 Themselves" in fun and profitable ways. If you'd like to 自己“的乐趣和利润的方法。如果您想要 
 see the FREE report that generated over six figures of 看到免费的报告，产生了6个数字 
 additional client work in less than two months, you can 额外的客户端工作不到两个月的时间里，你可以 
 check it out at http://www.GoNutsin2007.com ! 检查在http://www.GoNutsin2007.com ！ 
 Copyright © 2008 Jayde Online, Inc.  All Rights Reserved. 版权所有2008年Jayde在线公司保留所有权利。 

 SEO-News is a registered service mark of Jayde Online, Inc. 西区新闻是一个注册的服务标志Jayde在线公司 

Keep track of who's linking to you and how often they're doing it! 跟踪谁在连接你和多久他们正在做它！

Thought for the Month 思想月份

This month will be the beginning of the busiest shopping time of the Year! This is a great time to gear up on your marketing skills and start driving in the traffic. 这个月将开始繁忙的购物时间的年份！这是一个伟大的时间来准备，您的营销技巧，并开始驾驶的交通。
We will be discussing the 3 major search engines. 我们将要讨论的3个主要的搜索引擎。

Google - Free Submit: http://www.google.com/addurl/ 谷歌 -免费送出： h ttp://www.google.com/addurl/
Yahoo Search - Free Submit: http://submit.search.yahoo.com/free/request/ 雅虎搜索 -免费送出： h ttp://submit.search.yahoo.com/free/request/
MSN Live - Free Submit: http://search.msn.com/docs/submit.aspx 微软现场 -免费送出： h ttp://search.msn.com/docs/submit.aspx

Google: OK Google offers a variety of marketing techniques and tools to suit your budget. 谷歌：确定谷歌提供多种不同的营销技术和手段，以满足您的预算。 One tool that we highly recommend is Google AdWords. 一个工具，我们强烈建议是谷歌的AdWords 。 There are 3 things you can accomplish with this 有3个东西，您可以完成这一

Your target will be reached. You can advertise to people who search on Google. 您的目标将会达到。您可以做广告的人谁上搜索谷歌。 This way your AdWords campaign can target new audiences. 这样，您的AdWords广告系列可以吸引新的受众。
You will have greater control. You would be able to edit your ad and adjust it to your budget until you get the results that you want. 您将有更大的控制权。您将能够修改您的广告，它调整到你的预算，直到满意为止的结果，你想要的。 You can also restrict it to specific languages and geographic locations. 您也可以限制到特定语言和地理位置。
You get measurable value. 你衡量的价值。 You do not have a binding contract that will hold you to a minimum spending requirement and/or time commitment. 您没有一项有约束力的合同，将持有你最低消费要求和/或时间的承诺。 And with the cost-per-click option, you're only charged if people click on your ads. 与每次点击费用的选择，你只是被控如果人们点击您的广告。 This means every dollar of your budget goes toward bringing new prospects to your website. 这意味着每1美元的预算都会为带来了新的前景到您的网站。 Yahoo 雅虎

Yahoo also offers a variety of marketing products. 雅虎公司还提供了多种营销产品。

Yahoo! 的Yahoo ！ Local - Local Listings are a great way to promote your business to customers looking for information in Yahoo! 地方 -当地的物品是一个伟大的方式来宣传您的公司为客户寻找信息的Y ahoo！ Local. 地方。 Unlike Local Sponsored Search, which uses a pay-per-click payment model, Local Listings have 3 listing options; Basic (Free), Enhanced (Fee) and Featured (Fee). 与本地赞助搜索，并采用新的每次点击付费支付模式，本地列表有3个上市选择;基本法（免费） ，增强（费）和特色（费） 。 Visit http://listings.local.yahoo.com for more information. 访问http://listings.local.yahoo.com以获取更多信息。
Yahoo! 的Yahoo ！ Search Submit - This enables you to submit up to 5 URLs per domain for inclusion in non-sponsored search results on Yahoo! 搜索提交 -这可以让您提交了5每个网域的网址列入非赞助商搜索结果的Y ahoo！ and other portals such as AltaVista and AllTheWeb. 和其它门户网站，如站和AllTheWeb 。 Visit https://siteexplorer.search.yahoo.com/submit for more information. 访问 https ： / / siteexplorer.search.yahoo.com /提交更多的信息。
Yahoo! 的Yahoo ！ Search Marketing Product Submit - This will allow you to promote your products prominently in Yahoo! 搜索营销产品提交 -这将允许您宣传您的产品突出的Y ahoo！ Shopping and appear in highly relevant areas across Yahoo!, giving you access to millions of motivated buyers. 购物和出现在相关领域的高度跨越的Yahoo ！ ，让您获得数以百万计的动机买家。 Pay for your performance Inclusion in Yahoo! 支付你的表现中夹杂的Yahoo ！ Product Search and buyer's guide pages is based on a cost-per-click price that varies by product category. 产品搜索和购买指南网页是根据每次点击成本价格，不同的产品类别。 You pay only for leads directly to your site. 您只需支付直接导致您的网站。 Quickly and easily update product information and monitor performance. 快速，方便地更新产品信息和监测效能。 Visit http://searchmarketing.yahoo.com/shopsb/index.php for more information. 访问http://searchmarketing.yahoo.com/shopsb/index.php以获取更多信息。

MSN Live 现场的MSN

You can get a $50 advertising credit with Microsoft's adCenter. When you establish an advertising account with them with a low $5.00 activation fee, you will receive a $50 advertising credit which goes towards clicks. 你可以得到50美元的广告信用与微软的广告中心。当您建立一个广告帐户与他们低5.00美元的启动费，您将收到50美元的广告贷款通向点击。

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