Set Your Business Apart With A Unique Selling Proposition设置您的业务除了与一个独特的销售主张

Three Powerful Reasons You Need To Check Out Michael's Traffic Videos 三种功能强大的理由，您需要检查了迈克尔的交通视频
* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages *简单（但狡猾的）技术，让您的网站在地图上快人的可能和发送饿了群众的买家到您的网页

Article source: http://www.kabish.com/ . 文章来源： http://www.kabish.com/ 。 Used with author's permission. 用作者的许可。

Unless your company has absolutely no competition now or in the forseeable future, you're well advised to find and develop a unique selling proposition (USP) that differentiates your business from all of your competitors.除非你的公司绝对没有竞争，现在或可预见的将来，你最好找到并建立一个独特的销售主张（美国药典）的区分您的企业从您所有的竞争对手。

For you to succeed, you have to identify and understand what you or your business does or can start doing for your prospects and customers that provides them with a result that is superior to the competition's.你要取得成功，你必须识别和了解您或您的企业没有或不能开始做您的前景和客户，为他们提供的结果是优于竞争对手。 This is called your unique selling proposition (USP).这就是所谓的独特的销售主张（美国药典） 。 Your unique selling proposition is the distinct advantage or benefit that sets your business apart from the competition.您独特的销售主张是明显的优势或利益，制定您的企业在竞争中脱颖而出。

Your unique selling proposition can be quality, service, speed, convenience, experience, low prices, selection, or any other attribute you want your company to be known for.您独特的销售主张可以质量，服务，速度快，方便，经验，低廉的价格，挑选，或任何其他属性您希望您的公司被称为为。 The important thing to remember is that before you can get a greater share of the market, you first have to get a greater share of your prospect's mind.最重要的事情要记住的是，才可以得到更大的市场份额，你必须首先获得更大份额的前景的头脑。 And you can do this by selecting and developing a unique selling proposition.你可以做到这一点的选择和发展独特的销售主张。

Your unique selling proposition should be one that is a natural benefit offered by your business.您独特的销售主张应该是是一种自然受益提供您的业务。 Never offer a USP that is false.从未提供了美国药典的是虚假的。 For example, if you are a high-priced consultant or run a high-line retail store, you shouldn't consider lower prices as your unique selling proposition.例如，如果你是一个高价位运行的顾问或高线的零售商店，你不应该考虑较低的价格为您独特的销售主张。

Here are a few examples of possible USPs:这里有几个例子可能美国邮政：

1. 1 。 A broader selection.一个更广泛的选择。

2. 2 。 Bigger discounts.更大的折扣。

3. 3 。 Better advice and assistance.更好的咨询和援助。

4. 4 。 More convenience (location, quick service, immediate delivery, Web site).更方便（位置，快速的服务，即时交付，网站） 。

5. 5 。 Top-of-the-line products.顶级的在线产品。

6. 6 。 Faster service.更快捷的服务。

7. 7 。 Service above and beyond the basics.服务和超越的基础。

8. 8 。 A longer and more comprehensive warranty or guarantee than the norm.更长和更全面的担保或保证比规范。

9. 9 。 Providing superior quality.提供卓越的质量。

10. 10 。 Any other distinct advantage or benefit you can give that the competition doesn't.任何其他明显的优势或好处，您可以放弃的竞争不会。

The possibilities for building a USP are unlimited.的可能性，建立一个美国药典是无限的。 The important point, is to focus on one niche, need, or gap that is most sorely lacking in the marketplace.最重要的一点，是把重点放在一个壁龛，需要或差距是最严重缺乏的市场。 It's best, however, to adopt a USP that dynamically addresses an obvious void in the marketplace that you can fill.这是最好的，但是，通过美国药典动态地址一个明显的空白市场，您可以填补。 Above all, never adopt a USP that you cannot fulfill the promise for.总之，从来没有通过美国药典，您不能履行承诺。

In choosing a unique selling proposition, keep three factors in mind, your competition, your target audience, and your operation.在选择一个独特的销售主张，保持三个因素考虑，您的竞争，您的目标受众，以及您的操作。 Make sure you pick a unique selling propostion that fits well with all three.请务必选择一个独特的销售propostion这非常符合所有三个。

All of your marketing should create a deeper connection between your company and your unique selling proposition.您所有的行销应建立一个更深入的联系您的公司和您独特的销售主张。 For example, you can choose quality as your USP, while still promoting your service and location.例如，你可以选择质量作为您的美国药典，同时还促进您的服务和位置。 But you've got to communicate the idea of quality in all your marketing, from your sales presentations to your direct mail letters, from your advertising to your Web site.但是你要沟通的想法，质量在所有的营销，从您的销售演示您直接邮寄信件，从您的广告，您的网站。 When your prospects think of your company, they should think of quality.当您认为前景贵公司，他们应该想的质量。 And make sure you consistently deliver quality in everything you sell and do.一定要始终提供高质量的一切你销售做。

If you don't offer a clear and meaningful unique selling proposition, you're business will stand for nothing.如果您没有提供一个明确的和有意义的独特的销售主张，你的业务将没有意义。 For example, if a business just offers a convenient location, why should they get much patronage if they fail to offer any appealing promise, unique benefit, or special service?例如，如果一个企业只是提供了一个方便的位置，他们为什么要太多的乘客，如果他们不提供任何吸引力的承诺，独特的好处，或特殊的服务？ Customers expect to be treated with special regard in exchange for their business.客户期望得到治疗，特别是关于以换取他们的业务。

Successful companies study their market looking for unoccupied niches.成功的企业学习他们的市场寻找无人居住的地位。 That's why they own a large part of the respective market.这就是为什么他们拥有的很大一部分各自的市场。 These companies realize that many products and service categories are vulnerable in areas that no one has filled.这些公司认识到，许多产品和服务类别是脆弱的地区，没有人填补。 So they fill and claim the niche for themselves.因此，他们填写，并声称自己的利基。 And they do whatever is necessary to live up to their unique selling propostion.他们尽一切必要努力履行其独特的销售propostion 。

The small number of businesses that actually develop and incorporate a unique selling proposition always own a larger share of the market then those without one.数量较少的企业，实际开发和整合了独特的销售主张总是自己一个更大的市场份额，然后是没有的。 By developing a unique selling proposition and incorporating it into every aspect of your business you'll have a major advantage over your competition.通过开发一种独特的销售主张，将它纳入每一个方面的业务，您即可拥有一大优势你竞争。

All contents Copyright(c) 2004 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide.所有内容版权所有（ c ） 2004年乔爱与JLM ＆ Associates公司保留所有权利全世界。

Reach Joe at: joe@jlmandassociates.com在达成乔： joe@jlmandassociates.com

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