Simple Marketing Idea - Big Marketing Results!简单的营销理念-大营销的结果！

Imagine a way of getting INSTANT traffic to your site without paying for it? 试想一种方式越来越方便您网站的流量，而无需交纳呢？
Discover Google's Undisclosed Secret, The Free Click Formula, Hidden Since 1998 (The Birth Of Google)发现谷歌的未公开的秘密，免费按公式，隐藏自1998年以来， （出生谷歌）

Article source: http://www.pontopia.com/ . 文章来源： http://www.pontopia.com/ 。 Used with author's permission. 用作者的许可。

Have you ever noticed how many times it's the simplest concepts that end up working the best? 你有没有注意到有多少次是最简单的概念，结束了工作最好？

The same is so true when it comes to marketing.同样是真正的时候到市场营销。 I'm constantly amazed at just how powerful some of the simplest concepts are.我不断惊讶刚多么强大一些简单的概念。 I've seen simple marketing ideas that cost next to nothing and really require little to no additional extra work begin to make a company an extra thousand or more a month - every month.我看过简单的营销创意，旁边的费用，并没有什么真正需要很少或几乎没有增加额外的工作开始，使公司额外的几千或更多的一个月-每个月。

Unfortunately, the problem with simple marketing ideas is that many are so quick to excuse them as, well, "too simple to possibly work."不幸的是，问题简单的营销理念是，许多人这么快原谅他们，那么， “太简单了，可能的工作。 ” Intelligent small business owners and independent professionals just like you mistakenly believe an idea has to be sophisticated and intricate to be really valuable.智能小型企业所有者和独立的专业人士一样误认为你的想法要复杂和微妙的才是有价值的。

WRONG! In fact, it's completely the opposite that's true. 错误！事实上，它是完全相反的这是事实。 The more complicated the idea, the less chance you have of making it work.更复杂的想法，那么你有机会使其工作。 If you can even get the idea implemented that is.如果你甚至可以实施的想法是。 Simple does not mean well thought out.简单并不意味着深思熟虑。 It just means not complicated.这只是手段并不复杂。

OK, where am I headed with all of this? 好吧，我在领导与所有这一切的？

Well, one of the simplest marketing ideas I've ever come across I believe to also be one of the most powerful.那么，一个简单的营销理念我所见过碰到我相信也将是最强大的。 Incredibly successful professionals have shared that this one technique has been primarily responsible for completely filling their business pipeline.令人难以置信的成功的专业人士分享，这个技术已被主要负责完全填补他们的业务管道。

It has been called the "Number One" strategy for generating word-of-mouth business.它被称为“一号”战略创造口耳相传的业务。 And remember that when I ask people where most of their business comes from, 99% or more say that it's from word-of-mouth.并记得，当我想问人民在其大部分业务来自99 ％或更多的发言权，这从口耳相传。 I wonder how many of them use this strategy consistently.我不知道有多少人利用这一战略始终。

Even though most people know about this powerful method, it's surprising how few people actually use it consistently.尽管大多数人知道这个强大的方法，这是多么令人惊讶，很少人真的会使用它始终。 Perhaps because it's just too simple and business owners are always looking for fresh, new, and more sophisticated (ie, perceived to be higher value) ideas.也许是因为它只是过于简单和业主一直在寻找新的，新的，更为复杂的（例如，被认为是价值较高）的想法。

So many marketing ideas, where do you start? 如此众多的营销理念，在那里你开始？

There's no doubt that there are a seemingly endless number of ways and variations of ways to market your business.毫无疑问，有一些似乎是无止境的途径和方式的变化对市场的业务。 But doesn't it just make sense to start implementing the simplest methods first?但不只是道理开始实施最简单的方法呢？ You may even find that some of these simple techniques are all you really need to grow your business to the levels you want.您甚至可以发现，其中一些简单的技术都是你确实需要拓展您的业务水平，以你想要的。

I've seen it time and time again both in the companies I've worked for and the clients I've worked with.我看过它一次又一次地在公司，我一直在为客户和我工作的。 You are given the simplest, most effective solution to your marketing or management problem, and you don't put it into practice because it just seems too simple, too darn easy to work.您正在考虑最简单，最有效地解决您的营销或管理问题，你不把它付诸实践，因为它似乎太简单，太容易织补工作。

After all, if the simple, easy ideas really worked then wouldn't everyone be using them?毕竟，如果简单，易用的想法真的那么将不是每个人都在使用他们呢？ Well you would think, but even the simple solutions take some work on your part to be successful.那么你可能会认为，但是，即使是简单的解决办法需要一定的工作，您是成功的。 And too often, people want the results without having to do the work.而且往往，人们希望的结果，而不需要做的工作。

Simple does not mean you don't have to do the work. 简单并不意味着你不必做这项工作。 It just means not complicated. 这只是手段并不复杂。

So what is this simple yet incredibly powerful idea that can help you generate significantly more business?因此，这是什么既简单又难以置信的强大的思想，可以帮助您产生显着更多的商机？ What is this marketing technique that is so simple and inexpensive that I believe everyone should be doing it from the very first day they go into business?这是什么营销技术，是如此简单和廉价，我相信每个人都应该做它从第一天起，他们进入企业？

Drum roll please...ba, da, ba, da, ba, da, ba, da, ba, da... 击鼓请...哇，达哇，达哇，达哇，达哇，达...

Commit to sending out personal hand-written notes - Thank You notes or Cards. 承诺发出了个人手写的便条-谢谢你说明或卡。

What's that?那是什么？ You were expecting something a little more sophisticated and intricate than this?您预期的东西一点更先进和更复杂的多呢？ Don't hit the 'delete' key just yet.不要击中'删除'只是尚未关键。 I really think you're going to want to hear this.我真的觉得你会想听到这一点。

The great salespeople and successful business owners want to be in front of their customers, prospects, referral sources and alliance partners as much as possible.伟大的推销员和成功的企业主希望在他们的客户，前景，推介来源和合作伙伴尽可能。 And one of the primary keys to staying top of mind with these folks is to find ways to do it in a positive and non-threatening manner.和一个主键保持上方的头脑，这些人是设法做积极的和不具威胁的方式进行。

Personal hand-written notes certainly fit this criterion.个人手写的便条当然符合这一标准。

When someone hires you to do work for them, or someone else refers some business your way, they expect you to produce results, deliver quality service, and get the job done.当有人聘用你做的工作，或者别人提到您的一些业务的方式，他们希望你产生结果，提供高质量的服务，并完成这项工作。 Therefore, if you do all of these things, all you've done is meet expectations.因此，如果您做所有这些事情，你所做的是满足人们的期望。 But guess what, your competitors are typically able to meet those expectations as well.但是，你们猜，你的竞争对手通常是能够满足这些期望的。

If you want to create raving fans that will help you really grow your business, then you have to give them more than they expect.如果您想建立狂言球迷，这将有助于你真正拓展您的业务，那么你必须给他们更多的不是他们期望。 And the power of a personal hand-written note is a perfect way to do that.权力和个人的手写说明是一个完美的方式做到这一点。 Think about the last time you received a hand-written note of appreciation.想想你最后一次收到手写注意到赞赏。 How did that make you feel?这是怎么让你感觉？ Didn't it make you feel good?没有它使你感觉良好？

The unwritten part of the message is that this person cared enough to take the time to write a note to ME!不成文的一部分的信息是，此人照料采取足够的时间给我们写信说明我吧！ That is precisely the reason that this simple but powerful idea works so well.这正是这个原因，简单但功能强大思想工作这么好。 Try it and you'll find that the more you use them, the better they'll work and the better you'll feel.试试看，你会发现，你越是使用他们，他们会更好地工作，更好地你会感觉。

The reasons to send personal notes including "thank you" notes are practically endless.原因向个人注意到，包括“感谢您”注意到几乎无穷无尽的。 But this is a lost art in the world of business anymore.但是，这是一个失去了艺术世界中的业务了。 Even though personal attention is always more effective, email and voice mail are just so much quicker and therefore make it ineffective in some peoples' minds.即使个人的注意始终是更有效，电子邮件和语音邮件，只是这么多快，因此，使它在一些无效人民的心中。

I just have to shake my head when I hear comments like, "That won't work for my business. My clients expect me to be more technically advanced."我刚才已经动摇我的脑袋时，我听到的评论一样， “这将不会为我的生意。我的客户希望我能得到技术上更先进。 ” Don't get me wrong, email and voice mail certainly have their place.不要误解我的意思，电子邮件和语音邮件，肯定有自己的位置。 But, the personal touch is what will set you apart from others competing for your clients' attention.但是，个人风格就是将你从别人除了争夺客户的关注。

Consider How This Might Work For Your Business... 考虑如何工作这可能为您的企业...

Imagine how a scenario like this might work for your business...想象一下情况下这样的工作可能会为您的企业... A client makes a small purchase from you and receives a personal, hand-written thank you card in the mail within a few days.客户提出一个小购买您和接收个人，手写感谢你卡在电子邮件在几天之内。 Then they receive another hand-written card 30 days later just checking in to make sure they're happy with their purchase and reminding them how they can access customer service.然后，他们再次收到手写卡后30天内就检查，以确保他们很乐意与他们购买和提醒他们如何才能获得客户服务。 Then they receive another personalized card 60 to 90 days after that making a special offer only available to current customers.然后，他们收到另一个个性化卡60至90天之后，作出了特殊优惠只适用于现有客户。

Do you see how powerful a simple campaign like this could be for your business? 你看多么强大一个简单的运动这样可以为您的企业？

For more reading on the subject, check out my "Thank You Notes... Use Them To Build Business Consistently" article at http://www.proven-small-business-marketing-solutions.com/thank-you-notes.html如需详细阅读关于这个问题，检查了我的“谢谢你注意到...利用它们来构建企业坚持”文章http://www.proven-small-business-marketing-solutions.com/thank-you-notes 。的HTML

(c) - Kevin P. Dervin, KPD Marketing （三） -凯文体育返航， K PD营销

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients.凯文返航的重点是帮助小企业已准备就绪增长，但斗争，如何始终吸引更多的客户。 He has created http://www.proven-small-business-marketing-solutions.com to be an online resource for small business owners to share what he has learned and continues to learn.他创造了http://www.proven-small-business-marketing-solutions.com是一个在线资源的小企业主，分享他的经验教训，并继续学习。 Visit his site for more great marketing information you can put to use in growing your business today.访问他的网站更伟大的营销信息，您可以投入使用在您的企业越来越多今天。

You can also find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow .您还可以找到凯文的堪萨斯城的KPD营销实践http://www.ABCDgrowth.com和订阅他的自由联系我们所谓的ABCD成长 。 Everyone who subscribes will get a copy of his free report "Five Fundamentals To Help You Boost Your Service Business And Increase Your Satisfaction!"谁赞成每个人都将获得一份免费报告他的“五个基本帮助您加强您的服务业务，并提高您的满意！ ”

Print this page 打印此页