Google's slogan is "Do No Evil". 谷歌的口号是“不作恶” 。
It's no secret that with the vast amount of sensitive 这已经不是什么秘密，随着大量的敏感
information they have access to, they could do a lot 信息他们有机会获得，他们可以做很多事情
of evil with it. 邪恶的。
But, instead... 但是，不是... Google uses their inside knowledge and 谷歌使用其内部的知识和
intelligence to make a bunch more money -- and put out 情报作出了许多更多的钱-和扑灭
great products. 伟大的产品。
In Robert Cialdini's book 'Influence' 在罗伯特恰尔蒂尼的书的影响'
(an excellent read), he gives examples of cults using （良好的阅读） ，他列举邪教的使用
advanced persuasion techniques to literally convince 先进的说服技巧说服字面
followers to do anything. 信徒做任何事情。
Even to make mentally stable individuals drink 即使精神，使个人喝稳定
poison-laced Kool-Aid and willingly take their own life! 毒药费城的Kool - Aid ，心甘情愿地考虑自己的生命！
Another example... 另一个例子... I once had a drink with a master NLP 我曾经与饮料主的NLP
(Neuro-Linguistic Programming) practitioner. （神经语言程式学）医生。
After some casual conversation with a cocktail waitress 经过一番交谈休闲鸡尾酒女招待
(and before finishing his second beer), this guy had her （和前整理他的第二个啤酒） ，这个家伙，她
in a semi-trance. 在一个半恍惚。 It was incredible to witness this 这是难以置信地看到这
unfold right before my eyes. 之前权利展现自己的眼睛。 Within minutes, she started 几分钟后，她开始
to open up and talk about her personal issues like he was 开放和谈论她的个人问题，如他
an old friend. 一位老朋友。
*That* is the power of words, psychology and persuasion. * *这是权力的话，心理学和说服力。
If you are like me, you hear stories like this and say, 如果你喜欢我，你听到这样的故事说，
"That would never happen to me. I'm smarter than that". “这绝不会发生在我身上。我聪明比” 。
The scary thing is, we are ALL wired the same on the 在可怕的事情是，我们都在同一有线的
inside. 内部。 At a subconscious level, everyone is on the same 在潜意识层次，每个人都在同一
page. 网页。
Our basic human needs, desires and emotional triggers 我们人类的基本需要，欲望和情感触发
haven't changed in 300 years. 没有改变在300年之久。
Unfortunately, once you've figured out human psychology 不幸的是，一旦你计算出人类心理学
and persuasion, some people choose to "do evil" 和劝说，有些人选择“造孽”
(just like the Kool-Aid example I provided above). （一样的Kool - Aid例如，我上面提供） 。
But, fortunately... 然而，幸运的... you can "do good" once you've figure 您可以“行善”一旦你的数字
out what makes people tick. 什么使人们剔。 And having this knowledge is 和有这方面的知识是
very powerful (and profitable) for serious marketers like 非常强大的（和盈利）为营销一样严重
you and me. 你和我。
When it comes to figuring out why people buy, 当谈到搞清楚人们为什么买，
what motivates them to take action and how to apply 什么促使他们采取行动，以及如何申请
persuasion techniques online to make more money 说服技巧网上赚更多的钱
(legally and ethically), one man has figured all this （法律上和道德上） ，一名男子已占有这一切
stuff out like nobody else. 东西像别人。
I'm talking about Frank Kern. 我谈论弗兰克克恩。
Right now, you might be thinking... 现在，你可能想...
"Ah geez, another Frank Kern promo?" “啊！吉兹文，另一弗兰克克恩促销？ ”
I know, I know. 我知道的，我知道。
Bear with me here for a second, okay? 熊同我在这里第二次，好吗？
This isn't one of those "canned" emails endorsing Frank's 这是不是那些“罐头”的电子邮件赞同弗兰克
product or urging you to buy now. 产品或敦促您现在购买。
You've probably received at least 7 emails this week 您可能收到至少7本星期电子邮件
praising Frank as some kind of Marketing Messiah. 弗兰克称赞为某种形式的营销弥赛亚。
You can't deny the fact that the man knows his stuff - 你不能否认的事实，该名男子知道他的东西-
- having been the quarterback behind some of the biggest, -被后面的四分卫一些最大的，
most successful, product launches that we've ever seen 最成功的，产品的推出，我们见过
online. 在线上。
But Frank doesn't really consider himself a master of 但是，弗兰克并不真的认为自己是主人
product launches. 产品推出。 What Frank does goes way beyond that. 弗兰克没有什么不用的方式不止于此。
You see, Frank has been literally working underground for 你看，弗兰克一直字面工作地下
the past 2 years. 在过去2年。
(Sidenote: Yes, the word "underground" has become cliché （ Sidenote ：是的，这个词“地下”已成为陈词滥调
in our market, but he really did go incommunicado on us 在我们的市场，但他确实去单独对我们
for a while.) 一段时间了。 ）
During those 2 years he was using his subscribers 在这2年，他利用自己的用户
(in a 'hobby' market that I cannot disclose) as guinea （在'爱好'的市场，我不能透露）几内亚
pigs -- testing out offers, new marketing tactics, 猪-测试提供了新的营销策略，
unconventional (often risky) email copy, sales letters 非常规（通常是危险的）的电子邮件的副本，销售信函
and videos. 和视频。
More important, Frank was conducting an ongoing human 更重要的是，弗兰克是一个持续进行人权
psychology experiment of "what works" 实验心理学“什么工程”
when tapping deep inside the minds of his prospects... 当挖掘内心深处的头脑，他的前景...
applying advanced NLP and persuasion strategies 运用先进的自然语言处理和说服策略
(to do good, not evil). （做好事，而不是邪恶） 。
What you witnessed during the incredible StomperNet and 你看到在难以置信和StomperNet
Pipeline Profits launches was a direct result of Frank's 管道发射是利润的直接结果，弗兰克
"in-the-trenches" fieldwork and how powerful it is when “中得到了战壕”实地考察和多么强大的时候
getting people to buy something. 人们买东西。
Back in early 2006, Frank invited me as his personal 早在2006年初，弗兰克邀请我作为他的个人
guest to attended his sold-out Serializer seminar. 客人出席他卖个串研讨会。
If I recall, he sold seats for $10K a piece and only used 如果我还记得，他卖出的席位为一块的10K ，并只用于
his puny 8,000 subscriber list to fill the room in under 他弱小8000用户名单，以填补下房间
4 minutes. 4分钟。
Anyway you slice it, that's damn impressive! 反正你排它，这该死的令人印象深刻的！
I am a big believer in studying those who are already 我是一个大的信徒在研究这些已经谁
successful and attempt to reverse engineer what they do to 成功的尝试逆向工程他们所做的事情来
be successful. 是成功的。
Over the past few weeks, Frank has put out some 在过去几个星期，弗兰克提出了一些
outstanding information -- videos, case studies, 杰出的信息-视频，案例研究，
PDF documents. PDF文件。
It's no secret that this is part of his carefully 这已经不是什么秘密，这是他仔细
orchestrated pre-launch strategy. 策划发射前的战略。
But, let's forget about the product for a second. 但是，让我们忘记了该产品的第二位。
Watch what Frank is doing. 观察法是什么做的事情。 Watch his *every* move. 观察他的每一个* *动议。
Take a step back for a second and try and see past the 退一步第二和尝试，看看过去的
emails and videos. 电子邮件和视频。 Can you unravel the 你能拆散
*hidden* psychological triggers and advanced persuasion *隐藏*心理触发和先进的劝说
tactics that are taking place unnoticed? 策略正在发生的注意？
Most people will just watch the videos, learn some new 大多数人只在观看录像，学习一些新的
strategies and say, 战略和说，
"Cool. Thanks for sharing that Frank". “酷。感谢分享，弗兰克” 。
What I want you to do is to watch these videos, 我想你做的是观看这些影片，
absorb the information, BUT at the same time, make sure 吸收信息，但在同一时间，请务必
that you observe each step of the "process" as well. 你观察每一步的“过程”的。
You will learn a lot by just tagging along for the ride 你会学到很多东西只标注沿线的行列
as Frank counts down to his upcoming Mass Control 弗兰克倒计时他即将质量控制
product launch this Friday, February 1st. 这一产品的推出，星期五2月1日。
You'll find all of Frank's video, 你会发现所有的弗兰克的视频，
PDFs and case studies here in his blog: PDF格式和案例研究，在他的博客：
http://www2.safesecurenet.com/click2.php?Id=55 http://www2.safesecurenet.com/click2.php?Id=55
As you will see from the hundreds of comments at the 你会看到从数以百计的评论在
above blog, many have mentioned that Frank's "fre.e" 上述博客，许多人都提到，弗兰克的“ fre.e ”
information is better than some paid products. 信息优于一些付费的产品。 I agree. 我同意。
But, you can judge for yourself 但是，您可以为自己的法官
Go check it out right now. 去检查出来了。 Frank hinted that after his 弗兰克暗示，他
launch on Feb 1st, he may take down the case studies on 发射2月1日，他可能采取了个案研究
his blog. 他的博客。 Go download (and save) them while it's still 围棋下载（并保存） ，同时它还是
fresh on your mind. 新鲜您的想法。
Here is the link to Frank's blog again: 这里是链接到弗兰克的博客再次：
http://www2.safesecurenet.com/click2.php?Id=55 http://www2.safesecurenet.com/click2.php?Id=55
Once you visit the blog, you'll see all the video and 一旦您访问的博客，你会看到所有的视频和
case study links on the left side. 案例研究联系左侧。
Better not make any plans tonight or tomorrow night, 最好不要做任何计划今晚或明天晚上，
I think you'll be busy after seeing the blog ;-) 我想你会看到忙碌的博客;-)
Jason Potash 杰森钾肥
Content Composer 内容作曲家
