I met Sue at a recent networking event.我会见了休在最近的一次交流活动。She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks.她是一位作家和一位发言者，并促进其产品的活动中发言和销售她的产品在会谈后。Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise.休了一个网站，其主要目的是出售自己的产品，使更多的人知道她的专长。She isn't happy with the web site, though.她是不满意的网站，但。"I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." “我有一个伟大的产品，但我只有2款的销售在过去的十二个月从该网站。另一方面，我无法保持足够的库存手头上销售的事件！东西是不正确的。 ”So the coach in me had to ask a few questions and offer suggestions.因此，教练，我不得不问了几个问题，并提供建议。"Tell me," I said, "how do you market your web site?" “告诉我， ”我说， “你怎么市场您的网站？ ”"Market?" “市场？ ”she said.她说。"I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site." “我不做营销。我有一个伟大的产品，我一个多才多艺的作家和知名专家。人民应该能够找到我，买我的网站。 ”
Many business owners put a web site on the Internet and think that "if you build it, they will come."许多企业主把一个网站在互联网上，并认为“如果你建立，他们会来。 ”They, of course, being web customers.他们，当然，目前网上客户。You have many potential clients out there, looking for someone with your expertise, looking for your products and services.您有许多潜在的客户在那里，找人与你的专门知识，寻找您的产品和服务。However, it would be difficult for them to visit your web site and buy from it, if they didn't know it existed.然而，这将是他们难以访问您的网站，并购买它，如果他们不知道它的存在。
Help your customers find you - create a good Internet marketing campaign to reach your potential customers and make them aware of benefits of hiring you.帮助您的客户找到你-创造一个良好的网络营销活动，吸引潜在客户，使他们认识到雇用的好处你。Here are three main online marketing areas to get you started:这里有三个主要的在线营销领域，以让您可以开始：
* Your Expert Web Site - It should be user friendly, make the benefits of hiring you or buying your products crystal clear, and promote you, your services and your products. *您的专家网站-应当方便用户，使福利雇用你或购买你的产品清澈，促进你，你的服务和您的产品。
Keep adding to your web site content.请加入您的网站内容。Write articles of interest to your target market, start a blog, and keep expanding your product line.写文章的兴趣，以您的目标市场，启动一个博客，并不断扩大的产品线。Fresh content helps you with search engine positioning and keeps your potential customers coming back.新鲜的内容可以帮助您与搜索引擎定位，使您的潜在客户回来。
Curious how user friendly your web site is?好奇如何方便您的网站是什么？Ask a potential or current customer to evaluate your web site.问一个潜在的或现有的客户来评价你的网站。
* Newsletter - It should be highly relevant to your target audience. *通讯-应该高度相关，以您的目标受众。Publish a newsletter that gives your readers a lot of valuable information, but at the same time leave them hungry for more of your expertise.发布简讯，让您的读者了很多宝贵的信息，但在同一时间离开他们渴望更多的知识。For example, a professional organizer's newsletter can offer ten tips for getting kids organized for back-to-school, advice which helps the reader while inspiring confidence in the organizer's knowledge and experience.例如，一个专业组织者的通讯可以提供10个技巧越来越为孩子们组织学生返校，意见，帮助读者同时激励信心，组织者的知识和经验。
* Networking - Don't forget about networking. *网络-不要忘记了网络。Online networking is becoming increasingly prevalent.在线网络正变得越来越普遍。You can network through many online networking communities, such as Ryze.com, LinkedIn.com Ecademy.com, and many more.您可以通过许多网络在线网络社区，如Ryze.com ， LinkedIn.com Ecademy.com ，更多的人。Each one has a different focus, feel, and dynamics.每个人都有不同的重点，感觉和动力。Try several and see which one is the right fit for you.尝试几次，看看哪一个是正确的适合你。Online networking is an excellent way to connect with your target market.在线网络是一个很好的方式连接到您的目标市场。
When you are selling your services online, your web site is the image you project to the world.当您出售您的联机服务，您的网站上的图片是你的项目走向世界。Often, it is the first thing your potential customers see before they decide to hire you.通常，这是第一件事您的潜在客户看到他们之前决定聘用你。Newsletters and networking are there to help you build relationships with your potential customers, and help them learn more about you and your business.通讯和网络是为了帮助您建立关系，与您的潜在客户，并帮助他们了解更多关于您和您的业务。Strategic Internet marketing is the combination of user friendly web site, newsletter, networking and other online strategies that you use to market your business effectively.网络营销战略是结合用户友好的网站，通讯，网络和其他在线的战略，您使用的市场您的企业有效。
