Imagine a way of getting INSTANT traffic to your site without paying for it? 试想一种方式越来越方便您网站的流量,而无需交纳呢? Discover Google's Undisclosed Secret, The Free Click Formula, Hidden Since 1998 (The Birth Of Google)发现谷歌的未公开的秘密,免费按公式,隐藏自1998年以来, (出生谷歌)
Author: Marc Gamble 作者:马克宝洁
Article source: http://www.williammcdermott.com/ . 文章来源: http://www.williammcdermott.com/ 。 Used with author's permission. 用作者的许可。 Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.多数人误认为,当你谈论营销,您便自动谈论 “ 战术”的营销 -投放广告,创造机会,发送邮件,参加交易显示,创造小册子,实施后续行动制度,等等。 They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE you say it.他们没有认识到“战略”面-你说的话,你如何说,谁你说了-几乎总是更重要的营销媒介在哪里你说。 So, What's The Difference Between Strategic And Tactical Marketing? 所以,有什么区别战略和战术的营销? The distinction between the two is huge. "Tactical Marketing" is the execution of your marketing plan, such as generating leads, placing media, creating marketing tools, and implementing a follow-up system.在两者之间的区别是巨大的。 “营销战术”是执行你的营销计划,如创造机会,把媒体,创造营销工具,并实施后续行动制度。 In other words, it's the medium in which your message is delivered.换句话说,它的培养基中您的邮件传递。 "Strategic Marketing" has to do with what you say, how you say it, and who you say it to. “战略营销”已经跟你说的话,你如何说,谁你说它。 In other words, it's the content of your marketing message.换句话说,它的内容的营销信息。 Strategic Marketing starts with understanding your customers and the things that are important to them, understanding "WHY John Smith buys".战略营销开始了解您的客户和事情是很重要的他们,理解“为什么约翰史密斯购买” 。 "If You Want To Know WHY John Smith Buys What John Smith Buys, You've Got To See The World THROUGH John Smith's Eyes." “如果你想知道为什么约翰史密斯买什么买约翰史密斯,你还得看世界通过约翰史密斯的眼睛。 ” Just putting a marketing message in an appropriate medium for John Smith to hear or read is not good enough.只要把营销信息以适当的媒介,约翰史密斯听到或读到是不够的。 The strategy must derive from an understanding of what's important to John Smith.该战略必须来自一个了解什么是重要的约翰史密斯。 Otherwise, this tactical part of the marketing process will be much less effective, resulting in ads that under-perform.否则,这个战术的一部分,营销过程将是更有效,从而导致广告下执行。 Many companies try to figure out how to sell more before they find out how to provide a solution to their consumers' needs.许多公司试图弄清楚如何销售更多的面前,他们了解如何提供一个解决他们的消费者的需求。 The procedure for accomplishing this is exactly the same every single time, for every kind of business.这一程序完成,这是完全相同的每一个时间,每一种业务。 It's The Advertiser's Job To Pay Attention To Human Nature. 这是广告客户的工作,注意人类的本性。 Buyers Always Want To Make The Best Decision Possible. 买家总是希望使尽可能最好的决定。 Strategically, marketing programs and advertising should get the attention of target market prospects and facilitate their decision-making.从战略,营销计划和广告应该注意的目标市场的前景,并促进其决策。 This lowers their risk for taking the next step in the buying process.这降低了他们的风险采取的下一步购买过程。 By understanding what's important to your target market, you can then put together a strategy that gets more qualified prospects to call, reduces your sales cycle, and increases your conversion ratios.据了解非常重要,您的目标市场,然后你可以把一项战略,获得了更多符合条件的潜在要求,降低了您的销售周期,并提高您的转换比率。 AFTER the strategy is in place, the tactical execution simply consists of testing and implementing your strategic plan.该战略后在地方,执行简单的战术组成的测试和执行的战略计划。 Good luck with your marketing efforts.祝你好运与您的营销工作。 ¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤ ¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤ ¤¤¤¤¤¤¤¤¤¤¤¤¤¤ Get a FREE Comprehensive Tactical Marketing Checklist, simply email your request to TacticalChecklist and ensure that you are considering all of the different types of tactical marketing resources you should consider. 获得免费的综合战术营销清单,只需发送电子邮件您的要求TacticalChecklist ,并确保您正在考虑所有不同类型的战术营销资源你应该考虑。 About The Author: 作者简介: Marc Gamble, the author, teaches business owners, entrepreneurs, and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending more time, effort, or money.马克宝洁,作者,教导企业主,企业家和专业人员如何实现更大,底线结果从他们的广告和营销工作,而没有花费更多的时间,精力,或金钱。 Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com/vpc1_mgnm了解市场营销战略和战术,以自己单独从您的竞争,并成为显而易见的选择,以做生意。 若要了解更多关于如何提高自己的营销努力和取得更好的结果,请访问: http://www.MYMOnDemand.com/vpc1_mgnm Email: mgamble@mymondemand.com电子邮件: mgamble@mymondemand.com Tags:标签:
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