Stuck With A Zero Marketing Budget For Client Gifts?坚持零行销预算为客户的礼物？

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I just found the answer to my long hours of Web 2.0 promotion.我刚刚找到的答案我很长时间的Web 2.0促进。 It's called Web2Submitter and it is a life saver.它叫做Web2Submitter这是一个生活的程序。 I am going to save at least 5 hours of submission time per week with this thing.我要节省至少5个小时提交每星期的时间与这件事。

Article source: http://sharewareblogs.com/ . 文章来源： http://sharewareblogs.com/ 。 Used with author's permission. 用作者的许可。

Would you really dare to give each client a gift of $500 this Christmas?请问你真的不敢给每个客户赠送500美元今年的圣诞节？ What about something worth $2000?什么东西，价值2000 ？ Or maybe $5000?或者5000美元？

You think I'm joking right?你以为我开玩笑吧？ I mean, here you are struggling with your 50 cent marketing budget and I'm giving you the key to your bankruptcy.我的意思是，在这里你正在努力与您的50美分的营销预算，我给你的关键破产。 At Christmas time, too!在圣诞节，也！

Step up to the roller coaster and you'll find out how Marie beat the system with some simple, yet smart marketing tactics and how you can too.加大过山车，你会发现如何击败马里系统与一些简单的，但聪明的营销策略，以及如何你也可以做到。 Yeah, just like that…是啊，就这样...

Marie Ain't No Santa Claus!玛丽不是没有圣诞老人！

Nope!骑士球员都能跟得上！ She's just like you and me.她就像你和我。

She can do the Ho!她可以做何！ Ho!嗬！ Ho bit, until she's faced with the prospect of expensive client gifts.何位，直到她面临的前景昂贵的客户的礼物。 Oh sure she wants to revel in the spirit of giving, but her bank balance is screaming for some mouth to mouth resuscitation.哦，她一定要狂欢的精神给予，但她的银行存款余额是尖叫一些口口复苏。 And that's something she can't ignore.这是她的东西不能忽视。

What's Worse Is Marie's Clients Probably Won't Even Like The Gifts!更糟糕的是玛丽的客户可能不会甚至喜欢的礼物！

Look at yourself.看看你自己。 Did you really like that burgundy sweater you got last year?难道你真的一样，勃艮第的毛衣你去年？ Or that gift basket full of calorie-ridden chocolates that made you wish you hadn't seen them at all.或礼品篮充分的热量充满巧克力，使你愿意，你还没有见到它们。

Let's face it.让我们面对现实吧。 Murphy's Law, kicks in bigger and bolder at this time of the year than any other.墨菲定律，踢在更大和更大胆的在每年的这个时候比任何其他。 On average (and often because you're buying gifts in bulk) you're giving your client a gift that's so far off the mark that you might as well throw it in your own trash can and save him the trouble.平均（常常是因为你买礼物的散装）你给客户的礼物是如此离谱，你还不如把它在自己的垃圾桶和拯救他的麻烦。

How Can Marie Play Scrooge And Santa Simultaneously?如何才能发挥玛丽派对和圣同时？

There's one simple concept every business ignores.有一个简单的概念每一个企业忽视。 It's called Spare Capacity.这是所谓的剩余生产能力。 Hotels are never totally booked, flights are never quite packed to the gills, and by golly, most businesses like yours and mine (no matter how busy) always have some free space and time.酒店没有完全预订，航班没有完全包装的鳃，并发誓，大多数企业喜欢你和雷（无论多么繁忙）总是有一些免费的空间和时间。

Marie could use this factor to her advantage.玛丽可以利用这一因素，以她的优势。 If she approached my business, these are the steps she would logically follow.如果她走近我的生意，这些都是她的步骤，将逻辑上的后续。

1-2-3, Cha, Cha, Cha (Here Are The Steps!) 1-2-3 ，茶，茶，茶（下面的步骤操作！ ）

Step 1: It's all in the way Marie puts it.第1步：这是所有的方式玛丽如是说。 If she simply asked me to speak to her clients, I might decline, but if she made it extremely tantalizing, I'd be only too willing.如果她只是问我，说她的客户，我可能会下降，但如果她是极其诱人的，我会非常愿意。

"How would you like to meet with 20 new clients, that would be very keen to do business with you?" “您想如何与20个新客户，这将是非常热衷于做生意吗？ ”

That kind of question would get my curiosity wound up pretty quickly.这样的问题将得到我的好奇心清盘很快。 She can then explain how she would be introducing me to 20 of her top clients.她可以解释为什么她会介绍我到20 ，她顶端的客户。 All I had to do was offer each of them an hour of my time.我要做的就是提供每人一个小时的时间。 If I did a good job, I would get a whole bunch of new clients that would be quite eager to meet me.如果我的工作做得很好，我会得到一大堆新的客户，将是非常渴望，以满足我。

Let's say I charge $500 for a consultation.让我们说，我收取500美元的谘询。 Marie could qualify her clients well, and give them each a voucher to meet up with me.玛丽有资格和她的客户，并给予他们每个凭单，以满足了我。 In this consultation, they would have the opportunity to throw me any of their marketing issues and I would have the chance to wow them with my fancy footwork.在此磋商，他们将有机会来我的任何营销问题，我将有机会哇他们与我想象的步法。

Step 2: Once we're in agreement, she would create a voucher that she can give to her clients.第2步：一旦我们的协议，她将创造一个优惠券，她可以给她的客户。 This voucher offers them the specified time at my convenience (I only need to meet them in my free time).此券为他们提供指定的时间在我的方便（我只需要，以满足他们在我的空闲时间） 。 This voucher would offer them the benefit of some radical, unusual marketing either via the net, phone or in person.此券将提供他们的利益，一些激进的，不寻常的营销，可通过网络，电话或当面。 To make the deal sweeter, Marie could offer me 20 hours of her time to meet my clients.为了使交易甜蜜，玛丽我可以提供20小时的时间，以满足我的客户。

Step 3: We give these vouchers to our respective clients for Christmas.第3步：我们给这些凭单我们各自的客户为圣诞节。 We tell them that we've bought them a gift that will help them tremendously in their business and that the gift is worth $500 or $2000, as the case may be.我们告诉他们，我们已经购买了他们的礼物，这将有助于他们在其巨大的商业和礼品价值500美元或2000美元，视情况而定。

Any one of those solutions would be worth anything from $200 to $20,000, depending on what the client did with the idea.其中任何一个解决方案，将是值得任何从200美元到$ 20000 ，这取决于客户端没有的想法。

How does that compare with your $20 gift right now?如何比较你的20美元的礼物呢？

Where Do You Start Looking?如果你开始寻找？

There are no rules.没有规则。 Just because you sell product, it doesn't mean you have to do this Christmas swap with products.只是因为你出售的产品，但这并不意味着你必须做这个圣诞节交换产品。

If you sell products like beds, start looking at chiropractors, massage therapists, interior designers.如果您销售的产品，如张病床，开始寻找在脊椎治疗师，按摩治疗师，室内设计师。 If you look around you, you will find dozens of businesses that will be more than willing to play Christmas gift if there is something in it for them.如果你看看你周围，你会发现几十个企业，将超过愿意发挥圣诞礼物，如果是在为他们。

If you sell services…ditto.如果您销售服务...同上。 Look for services as well as products.查找服务以及产品。 Every one has spare capacity.每一个有多余的能力。 Services are most highly valued because they're abstract and based on the person themselves, but you can find products that are sitting in someone's warehouse and they'd be glad for you to take them off their hands, in return for access to your top clients.服务是最有价值的，因为他们抽象，并根据自己的人，但你可以找到的产品，坐在别人的仓库，他们很高兴为您采取赶走他们的手，以换取进入您的顶级客户。

Best of all, this solves the problem of the suitability of the gift.最重要的是，这一解决问题的适宜的礼物。 Wouldn't a business be more excited by a highly prized service than another daily planner?不会的商业更加激发了珍贵的服务比其他日常规划？

Why This Concept May Not Work For You为什么这个概念可能无法为你工作

Marie, has got to make sure that I give solid information in the consulting session to her clients.玛丽，也必须确保我坚实的信息咨询会议，她的客户。 Sales pitches are a no-no.推销是一种没有没有。 Your swap must be a REAL gift, not some shoddily disguised sales pitch.您的交换必须是一个真正的礼物，而不是一些shoddily变相推销。

Pick your Christmas Partners carefully.挑选您的圣诞伙伴谨慎。 A lot could go wrong here if all they're seeing is dollar signs.很多可以在这里出问题，如果他们看到的是美元的迹象。

The second reason why this may not work for you is sheer laziness.第二个原因这可能不是为你工作完全是懒惰。 You might find it easier to step into a gift shop and blow $1000 on gifts for your clients.您可能会发现很容易走进一家礼品店和打击1000美元的礼物送给您的客户。 It's easy and it beats having to knock on doors and trudge through snow or sun (depending on where you live on the planet).很简单，它拍了敲门，门和长途跋涉通过雪或太阳（取决于你生活在这个星球上） 。

Hopefully You're Not That 'Duh!'希望你不是那杜！

When you give your gift, all you're doing is trying to make your current client happy (and that's great!).当您给您的礼物，所有你做的是设法使您目前的客户满意（这是太棒了！ ） 。 With Marie's concept, you're actually getting a chance to meet another 20 new clients.随着玛丽的概念，实际上你得到一个机会，以满足另外20个新客户。

Say that quietly to yourself: Twenty new clients without you having to do any selling.悄悄地说，自己： 20新客户，而您不需要做任何销售。 You don't even have to spend any advertising or marketing moolah to get them in the door.您甚至不必花费任何广告或营销moolah让他们在门口。 Best of all, they will actually be grateful to have you over.最重要的是，他们实际上将感谢你了。

Does that send a chill down your spine?这是否发出寒冷你的脊椎？ What if you could do this deal with three people just like Marie?如果你能做到这一点处理3人就像玛丽？ Would 80 appointments be good enough for you?将80任用做得很好吗？

Are You Going To Have a great NEW YEAR Or What?你要有很大的新的一年里还是什么的？

No one ever told you about Santa Scrooge did they?没有人告诉你派对的圣诞老人，他们？ Well, now that you know, what are you going to do about it?那么，现在你知道，你会怎样做呢？ This rocks, my friend.这石头，我的朋友。 Now go there and create a New Year that's really worth big bucks in your balance sheet.现在去那里建立一个新年这真的很值得大笔在您的资产负债表。

If you do, the next time your banker hears Ho!如果你这样做了，下一次听到你的银行家何！ Ho!嗬！ Ho, he knows it's not Santa!何，他知道这不是圣诞老人！

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